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Toby Bloomberg
FiveSocialMedia
ElephantsintheRoom
With22Tips
Trolls
Listenfornega-vereviews
Watchyoursocialchannels
SetGoogleAlerts
CreateTalkWalkerAlerts
DevelopaReputa-onManagementPlan
Sales
Ask“Whatinfluencedyourpurchasedecision”TrackordersfromFacebookandPinterest
Trackwebsiteconversa-ons
Addtrackingcodes
ConsiderotherformsofReturnonInvestment:Reach,Awareness,Amplifica-on,Rela-onships
TechnologySpend-melearningaboutthechannelsthataremostsuccessfulforyourbrandSandbox1or2networksjusttolearnandplayCreateGoogleandTalkWalkerAlerts
Followthenetworksonsocialmedia
SubscribertoblogsandnewslePers
Readbooks,aPendconferences,Searchoutwebinars
TrackReviewyourroadmapDeterminehowyoudefinedsuccessReturnonInvestmente.g.ReachAwarenessAmplifica-onRela-onshipEngagementConversionTraffic
TimeDependentoncontentdirec-on&numberofsocialchannels
Createtopicdrivencontentcalendar
Build-meto:Research&createcontentEngageListenReviewanaly-cs
An-cipateatleast3hours/week
Continue the Conversation
TobyBloomberg@tobydiva|@divafoodies
Divamarke-ngblog.com|DivaFoodies.comtobyb1@gmail.com
About Toby Bloomberg TobyBloombergisfounderofDivaMarke-ngblog,notedbyForbesasoneofthe20bestblogsonsocialmediaandmarke-ngbyawoman.Launchedin2004,DivaMarke-ngisoneofthelongestsustainedbusinessblogs.Toby’spassionishelpingbrandstelltheirstoriesinthedigitalconversa-onworld.ThroughBloombergMarke-ng/DivaMarke-ng,TobyworkswithB2B,B2CandNPOclientstoensuresocialmedia/digitalini-a-vesareintegrated,accountableandreflectthebrand'scorevalues.SheisthecofounderofDivaFoodieswhichservestheculinaryworldincludingchefs,foodmedia,foodTVcelebritychefs,cookbookauthorsandfoodentrepreneurs.Tobyisavailableforconsul-ngassignments,corporatetrainingandeventpresenta-ons.tobyb1@gmail.com
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