21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

OR 15 TIPS AND A LOT OF TOOLS…

MUST HAVE PR TOOLS

& TACTICS21

@casieg #searchlove

ABOUT CASIE:• Director of Online Marketing at KoMarketing, a B2B

Online Marketing firm in Boston, MA.

• In the online marketing industry for over 10 years, working on both the agency side and in-house.

• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.

• Connect with her on Twitter @casieg.

@casieg #searchlove

@casieg #searchlove

IT’SABOUTTO GETAWESOME…

@casieg #searchlove

#1: BUILD RELATIONSHIPS

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REFERRALS

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SHARES

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CONNECTIONS

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UTILIZE EXISTINGRELATIONSHIPS

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#2: SOURCE STORIES

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MARKETING CHARTS

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CONTACT INFO

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BUZZSTREAM

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FULLCONTACT

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ALLMYTWEETS

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LINKEDIN

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YOU MUST BERELEVANT

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#3: BECOME A SOURCE

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GO TO THEM

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HARO UK

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JOURNOREQUESTS

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RESPONSESOURCE

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MUCKRACK

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EDITORIAL CALENDARS

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VISUALPING / PAGE MONITOR

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BE USEFUL &THINK BIG

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#4: IDENTIFY A BRAND VOICE

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Every brand is human, and every human is a brand.

- CHRIS MALONE

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IDENTIFY VOICESBY THEME

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#5: TAKE IT OFF!

“Put your clothes back on Channing Tatum”, said no one ever.

@casieg #searchlove

Press List:Attached is the initial confirmed press list to-date for ad:tech San Franciso. This list will continue to grow as press are added to the event. ad:tech is working with _____________ directly for our press outreach efforts. If you are available to be contacted before the vent or to meet with press members during the event, please reach out to __________________ before the event and she can assist:

Webmaster Radio:Webmaster Radio is ad:tech San Francisco’s official online radio/podcast network partner. They will be conducting interviews onsite. If you are interested and available to conduct a short interview, please let __________________ know by Friday, April 5th so we can let them know.

MEDIA

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SOCIAL

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RECAPS

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SPEAKER INTERVIEWS

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INVITE PROFILES

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HOST AN EVENT

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FIND IN-PERSONOPPORTUNITIES

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#6: THINK MULTICHANNEL

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77% of consumers are more likely to buy a new product when learning about it from friends or family.

- NIELSON

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GET EM TALKING!

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SAY THANKS

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SHOW EM

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SEND EM

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THINK OUTSIDETHE BOX

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#7: PICK UP THE PHONE

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The average office worker now sends or receives 121emails a day.

- RADACATI

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BE A HUMAN. USEYOUR VOICE

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#8: PAY TO PLAY

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SPONSORSHIPS

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PAID SOCIAL

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INDUSTRY ADS

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RETARGET

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IT’S OK TO PAY.SOMETIMES

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#9: CREATE ANTICIPATION

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EARLY ACCESS

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PREVIEW

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INFLUENCERS

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FOLLOWERWONK

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BUZZSUMO

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KEYHOLE

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MAKE LISTS

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USE EMAILS

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MAKE IT WORTHTHE WAIT

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#10: BE PATIENT & PERSISTENT

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YESWARE

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BOOMERANG

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SIDEKICK

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BUZZSTREAM

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TRY. TRY. TRY.

AGAIN

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#11: TIMING IS EVERYTHING

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Holidaysandeventscalendarscreenshot

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Beastalker

BE A STALKER

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ANYTIME ISN’T AGOOD TIME

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#12: LOOK FORWARD

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#13: SET GOALS

#SQUADGOALS

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#14: KNOW THE HOOK

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#15: OWN THIS SH#T

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THANK YOU!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING • KOMARKETING