2016 Social Media Trends Chattanooga Apartment Association

ANSLEY SUDDERTHSocial Media Training & Communications ForRent.com

@ansleyjo

PASSIONATE PEOPLE

INNOVATIVE SOLUTIONS

QUALITY RESULTS

2016 SOCIAL MEDIA TRENDS FOR THE PROPERTY MANAGER

AGENDA

• INTRODUCTION

• TRENDS: 8 Trends to Execute Today!

• WRAP UP

• Q&A

A BIT ABOUT ME…

CAREER BACKGROUND

C’VILLE TO

DMV

HRVA TO

C’VILLE

ATL TO

HRVA

SOCIAL MEDIA TRENDS TO EXECUTE TODAY!

8

DIGITAL TRENDS1. CREATING YOUTILITY 2. VISUAL MARKETING EXPLODES 3. GO MOBILE OR GO HOME 4. ADVOCACY 5. REAL-TIME MARKETING 6. CROSS FUNCTIONAL TEAM INTEGRATION 7. SOCIAL PLATFORM DIVERISTY 8. LIGHTS, CAMERA, MICRO-VIDEO

1. CREATING YOUTILITY

BEING A GREAT MARKETER IS HARDER THAN EVER

3 REASONS WHY…

CONSUMER BEHAVIOR CHANGE

1

Source: Jay Baer

0

37.5

75

112.5

150

DAILY TIME SPENT , IN MINUTES

D I G I T A L

T V

R A D I O

P R I N T

REAL-TIME REPUTATION

Source: Jay Baer

2

Source: Jay Baer

Source: Jay Baer

74% TRUST REFERRALS FROM FRIENDS/CO-WORKERS & 67.7% TRUST REVIEWS.

- SATISFACTS RESEARCH

“ “

REPUTATION MATTERS

43% 76% 66%

OF CONSUMERS ARE LIKELY TO INTERACT WITH A COMMUNITY ON SOCIAL MEDIA.

USE RATINGS & REVIEWS TO EVALUATE A COMMUNITY.

USE MOBILE TO READ REVIEWS.

Source: For Rent Media Solutions™ Apartment Searching White Paper, August 2015.

ENORMOUS COMPETITION FOR

ATTENTION

Source: Jay Baer

3

Source: Jay Baer

YOU ARE COMPETING AGAINST THE PEOPLE WE ACTUALLY LOVE

Source: Jay Baer

WHAT SHOULD YOU DO NOW?

STOP TRYING TO BE AMAZING, AND START BEING USEFUL

Source: Jay Baer

IN NEW LEASES $150,000

THE DIFFERENCE BETWEEN HELP AND HYPE IS JUST TWO LETTERS, BUT THEY MAKE ALL THE DIFFERENCE.

- @JAYBAER

• Inform, don’t spam!

•Keep it simple!

•Speak human!

EVERY BRAND IS HUMAN, AND EVERY HUMAN IS A BRAND

•OVEREDUCATE

•GIVE AWAY FREE INFO

•SPEAK HUMAN

CREATE CONTENT THAT PEOPLE

INCENTIVE TO

SHARE.

WILL HAVE AN

Online relationships

ARE the new currency.

- Ted Rubin

“”

“

YOUTILITY

CREATE YOUTILITY THROUGHOUT THE FUNNEL

Source: Jay Baer

— @JAYBAER

2. VISUAL MARKETING EXPLODES

VISUAL CONTENT EXPLODES

80%

STATE THAT PHOTOS SERVE AS A MAIN RESOURCE.

USE THEIR MOBILE DEVICE TO VIEW FLOOR PLAN IMAGES.

82%

Source: For Rent Media Solutions™ Apartment Searching White Paper, August 2015.

Not just for selfies & recipes!

WHY IS VISUAL CONTENT IMPORTANT?

OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED

FASTER IN THE BRAIN THAN TEXT.

90%

60,000X

Sources: 3M Corporation and Zabisco

40% OF PEOPLEWILL RESPOND BETTER TO

VISUAL INFORMATION THANPLAIN TEXT.

Source: Zabisco

POSTS WITHATTRACT 3X MORE

INBOUND LINKS THAN PLAIN TEXT POSTS.

Source: SEOmoz

VIDEOS

VISUAL CONTENT ISSOCIAL MEDIA-READY.

IT’S EASILY SHAREABLE AND EASILY PALATABLE.

Source: Wishpond.com

VISUAL STORIES HELP PEOPLEIDENTIFY WITH YOUR

ORGANIZATION.

1. Meet The Team

2. Floor Plans

3. Resident Events

4. Customer Reviews

5. Lifestyle Content

6. Local

7. Staging Models

8. Videos

9. Expert Advice

10.Marketing Ideas

10 PINTEREST IDEAS

1. Amenities

2. Specials

3. Resident Events

4. Lifestyle

5. Happy Residents

6. Company Culture

7. Behind The Scenes

8. Local

9. Sneak Peeks

10 INSTAGRAM IDEAS

INSTAGRAM CONTEST

FREE & LOW COST

EDITING & DESIGN TOOLS PHONTO

RHONNA DESIGNS

PIC FRAME

FLIPAGRAMPICMONKEY

INFOGR.AMCANVA

PICTOCHART

3. GO MOBILE OR GO HOME

84% 75% 40%

ACTIVELY SEARCH USING MOBILE.

USE THEIR MOBILE DEVICE TO CONTACT A COMMUNITY.

OF MOBILE USERS USE VIDEO WHEN MAKING A DECISION.

GO MOBILE OR GO HOMESource: For Rent Media Solutions™ Apartment Searching White Paper, August 2015.

WEB CONTENT SHARED ON SOCIAL SHOULD BE MOBILE FRIENDLY

UN-BUNDLING APPS

UN-BUNDLING APPS

SOCIALIZING WEARABLE TECH

4. ADVOCACY

WHAT IS ONE OF THEBIGGEST CHALLENGES

WE HAVE TODAY?

CONTENT

CONTENTIS KING

CONTESTS

CONTESTS ARE

KING

WHY SHOULD ANYONE

CARE ABOUT

CONTESTS??

CONTESTS CONTENT=

EMPLOYEE ACTIVATION

Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences.

“

”- Susan Emerick, IBM

— @garyvee

The Power of Pinterest

2,189 PHOTOS

RUN A CONTESTCrowdsource content from employees and residents.

DE SUMMER

FUN

CONTESTS ARE THE GIFT THAT

KEEPS ON GIVING

#ForRentLife

5. REAL-TIME MARKETING

RIDE THE TRENDS

RIDE THE TRENDS

ALIGN WITH A TV EVENT

ALIGN WITH A TV EVENT

ALIGN WITH A TV EVENT

MAKE IT PERSONAL

HAVE FUN - BE WITTY, NOT AWKWARD

INSTAGRAM TAKEOVERS

HOST AN INSTAMEET EVENT

ALIGN YOUR BRANDING

6. CROSS FUNCATIONAL TEAM INTEGRATION

BRANDS WILL BECOME

EVEN SMARTERABOUT RESOURCE ALLOCATION

& INVESTMENT.

EDITORIAL CALENDAR

Source: Getcommunity.com

FREE & LOW-COST EDITORIAL CALENDAR

TOOLS

HUBSPOT

EXCEL

GOOGLE CALENDAR

TEAMUP

WORDPRESS PLUGIN

TRELLO

COSCHEDULE

BASECAMP

a) Publish blog post b) Tweet post immediately with “New Blog Post: [title] [URL]” c) Share post immediately on Facebook and Google+. d) Tweet post 2 days later with “[title]” e) Tweet post a week later. Ask it as a question. f) Tweet post a month later with “[title]” g) Share on Facebook two months later.

ESTABLISH A PUBLISHING SCHEDULE

7. SOCIAL PLATFORM DIVERSITY

SHOTGUNS

RIFLES - @JAYBAER

TRUMP

THE RIFLE APPROACH SAYS DON’TGET INVOLVED IN A PLATFORMUNLESS YOU CAN DO IT RIGHT.

- @JAYBAER

Source: Convince&Convert

THE SHOTGUN APPROACH SAYS YOU SHOULD BE EVERYWHEREAND THAT TOTAL PLATFORM

SIZE IS SECONDARY. (AND POSSIBLY IRRELEVANT)

- @JAYBAER

Source: Convince&Convert

8. LIGHTS, CAMERA, MICRO-VIDEO

MICRO VIDEO

GOPRO & FACETIME TOURS

LIVE STREAMING VIDEO

LIVE STREAMING VIDEO

VINE

INSTAGRAM

HYPERLAPSE

HYPERLAPSE

TAKEAWAYS

TAKEAWAYSWe are all now media

companies and need to think

like journalists.

We need to know each channel

and what works best.

We need to dedicate resources

to creating visuals, micro-videos

and collecting stories.

The shift to mobile has already

happened. It’s time to embrace

that shift.

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Q & A

@ansleyjo

+AnsleySudderth

/ansleyjolen

/ansleyjo

/ansleyjolen

/AnsleySudderth