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@wearesocialsg • 1
2016 DIGITALYEARBOOKWE ARE SOCIAL’S COMPENDIUM OF KEY DIGITAL STATISTICSAND DATA POINTS FOR 232 COUNTRIES AROUND THE WORLD
wearesocial
SIMON KEMP • WE ARE SOCIAL
UPDATED28 JAN 2016
@wearesocialsg • 3
WELCOMEWelcome to We Are Social’s 2016 DIGITAL YEARBOOK: a collection of key digital, social and mobile statistics for 232 countries around the world. This document is part of our broader Digital in 2016 report, which we’ve split into three distinct parts in order to share a wider and richer variety of data and trends:
DIGITAL IN 2016§ The main report, which contains regional and global overviews, together with in-depth
profiles of 30 of the world’s top economies. Click here to access Digital in 2016.
2016 DIGITAL YEARBOOK§ The document you’re reading now, which contains high-level profiles of 232 countries
around the world.
EXECUTIVE SUMMARY§ Our analysis of this year’s key data and trends, together with our forecasts for the
coming twelve months. Read We Are Social’s Executive Summary by clicking here.
If you have any questions about what this data might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of it all, please visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
@wearesocialsg • 4
CLICK HERE TO READ WE ARE SOCIAL’S DIGITAL IN 2016 REPORT, CONTAINING REGIONAL & GLOBAL OVERVIEWS AS WELL AS IN-DEPTH PROFILES OF 30 KEY ECONOMIES
@wearesocialsg • 5
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION32.95
URBANISATION: 27%
4.01
PENETRATION: 12%
2.10
PENETRATION: 6%
23.27
vs POPULATION: 71%
1.70
PENETRATION: 5%
AFGHANISTAN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 6
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.90
URBANISATION: 58%
1.82
PENETRATION: 63%
1.30
PENETRATION: 45%
4.98
vs POPULATION: 172%
1.10
PENETRATION: 38%
ALBANIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 7
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION40.02
URBANISATION: 71%
11.00
PENETRATION: 27%
12.00
PENETRATION: 30%
45.67
vs POPULATION: 114%
9.40
PENETRATION: 23%
ALGERIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 8
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND55.57
URBANISATION: 87%
17.00
PENETRATION: 31%
20.00
PENETRATION: 36%
57.59
vs POPULATION: 104%
17.00
PENETRATION: 31%
AMERICAN SAMOA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 9
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND85.66
URBANISATION: 85%
82.15
PENETRATION: 96%
39.00
PENETRATION: 46%
69.19
vs POPULATION: 81%
34.00
PENETRATION: 40%
ANDORRA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 10
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION25.43
URBANISATION: 45%
5.41
PENETRATION: 21%
3.40
PENETRATION: 13%
16.01
vs POPULATION: 63%
3.00
PENETRATION: 12%
ANGOLA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 11
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND14.69
URBANISATION: 100%
11.56
PENETRATION: 79%
8.50
PENETRATION: 58%
26.87
vs POPULATION: 183%
7.60
PENETRATION: 52%
ANGUILLA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 12
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND93.58
URBANISATION: 23%
81.55
PENETRATION: 87%
47.00
PENETRATION: 50%
177.0
vs POPULATION: 189%
42.00
PENETRATION: 45%
ANTIGUA & BARBUDA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 13
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION43.63
URBANISATION: 92%
34.79
PENETRATION: 80%
27.00
PENETRATION: 62%
61.43
vs POPULATION: 141%
21.00
PENETRATION: 48%
ARGENTINA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 14
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION3.02
URBANISATION: 63%
2.13
PENETRATION: 70%
0.89
PENETRATION: 29%
3.66
vs POPULATION: 121%
0.68
PENETRATION: 23%
ARMENIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 15
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND113.6
URBANISATION: 41%
95.21
PENETRATION: 84%
77.00
PENETRATION: 68%
143.7
vs POPULATION: 126%
70.00
PENETRATION: 62%
ARUBA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 16
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION24.14
URBANISATION: 90%
21.18
PENETRATION: 88%
14.00
PENETRATION: 58%
30.65
vs POPULATION: 127%
13.00
PENETRATION: 54%
AUSTRALIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 17
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION8.56
URBANISATION: 66%
7.14
PENETRATION: 83%
3.50
PENETRATION: 41%
13.10
vs POPULATION: 153%
2.90
PENETRATION: 34%
AUSTRIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 18
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION9.81
URBANISATION: 55%
5.98
PENETRATION: 61%
1.60
PENETRATION: 16%
9.31
vs POPULATION: 95%
1.30
PENETRATION: 13%
AZERBAIJAN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 19
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND390.4
URBANISATION: 83%
300.3
PENETRATION: 77%
190.0
PENETRATION: 49%
318.3
vs POPULATION: 82%
170.0
PENETRATION: 44%
THE BAHAMAS
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 20
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.39
URBANISATION: 89%
1.30
PENETRATION: 94%
0.69
PENETRATION: 50%
2.61
vs POPULATION: 188%
0.62
PENETRATION: 45%
BAHRAIN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 21
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION162.0
URBANISATION: 35%
53.94
PENETRATION: 33%
15.00
PENETRATION: 9%
134.4
vs POPULATION: 83%
13.00
PENETRATION: 8%
BANGLADESH
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 22
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND284.6
URBANISATION: 31%
224.6
PENETRATION: 79%
150.0
PENETRATION: 53%
378.3
vs POPULATION: 133%
130.0
PENETRATION: 46%
BARBADOS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 23
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION9.49
URBANISATION: 77%
5.60
PENETRATION: 59%
5.13
PENETRATION: 54%
11.73
vs POPULATION: 124%
3.18
PENETRATION: 34%
BELARUS
• Sources: UN, US Census Bureau; ITU; VKontakte, LiveInternet.ru; GSMA Intelligence.
@wearesocialsg • 24
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION11.34
URBANISATION: 98%
9.64
PENETRATION: 85%
6.00
PENETRATION: 53%
13.18
vs POPULATION: 116%
4.70
PENETRATION: 41%
BELGIUM
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 25
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND363.1
URBANISATION: 44%
140.5
PENETRATION: 39%
140.0
PENETRATION: 39%
355.7
vs POPULATION: 98%
120.0
PENETRATION: 33%
BELIZE
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 26
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION11.02
URBANISATION: 44%
1.23
PENETRATION: 11%
0.58
PENETRATION: 5%
9.33
vs POPULATION: 85%
0.41
PENETRATION: 4%
BENIN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 27
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND70.54
URBANISATION: 100%
68.28
PENETRATION: 97%
35.00
PENETRATION: 50%
68.26
vs POPULATION: 97%
30.00
PENETRATION: 43%
BERMUDA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 28
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND779.5
URBANISATION: 39%
267.9
PENETRATION: 34%
210.0
PENETRATION: 27%
689.4
vs POPULATION: 88%
180.0
PENETRATION: 23%
BHUTAN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 29
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION10.81
URBANISATION: 69%
4.22
PENETRATION: 39%
3.90
PENETRATION: 36%
10.66
vs POPULATION: 99%
3.30
PENETRATION: 31%
BOLIVIA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 30
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND25.09
URBANISATION: 75%
20.96
PENETRATION: 84%
4.00
PENETRATION: 16%
39.13
vs POPULATION: 156%
3.80
PENETRATION: 15%
BONAIRE, SINT EUSTATIUS & SABA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 31
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION3.81
URBANISATION: 40%
2.63
PENETRATION: 69%
1.60
PENETRATION: 42%
3.56
vs POPULATION: 94%
1.20
PENETRATION: 32%
BOSNIA & HERZEGOVINA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 32
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.28
URBANISATION: 58%
0.62
PENETRATION: 27%
0.65
PENETRATION: 28%
3.35
vs POPULATION: 147%
0.56
PENETRATION: 25%
BOTSWANA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 33
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION208.7
URBANISATION: 86%
120.2
PENETRATION: 58%
103.0
PENETRATION: 49%
267.1
vs POPULATION: 128%
88.0
PENETRATION: 42%
BRAZIL
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 34
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND30.39
URBANISATION: 47%
14.62
PENETRATION: 48%
13.00
PENETRATION: 43%
51.25
vs POPULATION: 169%
12.00
PENETRATION: 39%
BRITISH VIRGIN ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 35
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND426.0
URBANISATION: 78%
318.9
PENETRATION:75 %
270.0
PENETRATION: 63%
521.0
vs POPULATION: 122%
250.0
PENETRATION: 59%
BRUNEI DARUSSALAM
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 36
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION7.12
URBANISATION: 74%
4.08
PENETRATION: 57%
3.20
PENETRATION: 45%
11.36
vs POPULATION: 160%
2.50
PENETRATION: 35%
BULGARIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 37
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION18.37
URBANISATION: 31%
1.78
PENETRATION: 10%
0.50
PENETRATION: 3%
14.57
vs POPULATION: 79%
0.39
PENETRATION: 2%
BURKINA FASO
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 38
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION11.37
URBANISATION: 12%
0.53
PENETRATION: 5%
0.35
PENETRATION: 3%
4.69
vs POPULATION: 41%
0.27
PENETRATION: 2%
BURUNDI
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 39
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND523.7
URBANISATION: 66%
219.8
PENETRATION: 42%
190.0
PENETRATION: 36%
570.4
vs POPULATION: 109%
160.0
PENETRATION: 31%
CABO VERDE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 40
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION15.70
URBANISATION: 21%
5.00
PENETRATION: 32%
3.40
PENETRATION: 22%
25.99
vs POPULATION: 166%
2.90
PENETRATION: 18%
CAMBODIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 41
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION23.63
URBANISATION: 55%
2.61
PENETRATION: 11%
1.50
PENETRATION: 6%
21.83
vs POPULATION: 92%
1.10
PENETRATION: 5%
CAMEROON
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 42
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION36.11
URBANISATION: 82%
33.00
PENETRATION: 91%
21.00
PENETRATION: 58%
30.48
vs POPULATION: 84%
17.00
PENETRATION: 47%
CANADA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 43
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND60.37
URBANISATION: 100%
47.00
PENETRATION: 78%
38.00
PENETRATION: 63%
96.88
vs POPULATION: 160%
34.00
PENETRATION: 56%
CAYMAN ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 44
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.95
URBANISATION: 40%
0.22
PENETRATION: 4%
0.06
PENETRATION: 1%
1.86
vs POPULATION: 38%
0.04
PENETRATION: 1%
CENTRAL AFRICAN REPUBLIC
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 45
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION14.27
URBANISATION: 23%
0.36
PENETRATION: 3%
0.20
PENETRATION: 1%
7.27
vs POPULATION: 51%
0.17
PENETRATION: 1%
CHAD
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 46
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION18.04
URBANISATION: 90%
13.05
PENETRATION: 72%
11.00
PENETRATION: 61%
25.66
vs POPULATION: 142%
9.90
PENETRATION: 55%
CHILE
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 47
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1,379
URBANISATION: 57%
688
PENETRATION: 49%
653
PENETRATION: 47%
1,314
vs POPULATION: 95%
577
PENETRATION: 42%
CHINA
• Sources: UN, US Census Bureau; CNNIC; Tencent; GSMA Intelligence.
@wearesocialsg • 48
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION48.44
URBANISATION: 77%
28.48
PENETRATION: 59%
24.00
PENETRATION: 50%
50.62
vs POPULATION: 105%
21.00
PENETRATION: 43%
COLOMBIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 49
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND797.8
URBANISATION: 28%
55.69
PENETRATION: 7%
52.00
PENETRATION: 7%
309.2
vs POPULATION: 39%
37.00
PENETRATION: 5%
COMOROS
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 50
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION78.49
URBANISATION: 43%
2.38
PENETRATION: 3%
2.00
PENETRATION: 3%
48.68
vs POPULATION: 62%
1.60
PENETRATION: 2%
CONGO, DEMOCRATIC REPUBLIC
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 51
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.68
URBANISATION: 66%
0.33
PENETRATION: 7%
0.33
PENETRATION: 7%
4.76
vs POPULATION: 102%
0.26
PENETRATION: 6%
CONGO, REPUBLIC
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 52
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND20.89
URBANISATION: 75%
6.10
PENETRATION: 29%
6.10
PENETRATION: 29%
8.87
vs POPULATION: 42%
5.00
PENETRATION: 24%
COOK ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 53
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.83
URBANISATION: 78%
4.24
PENETRATION: 88%
2.80
PENETRATION: 58%
7.49
vs POPULATION: 155%
2.50
PENETRATION: 52%
COSTA RICA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 54
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION22.98
URBANISATION: 55%
5.23
PENETRATION: 23%
1.80
PENETRATION: 8%
26.06
vs POPULATION: 113%
1.30
PENETRATION: 6%
CÔTE D’IVOIRE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 55
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.23
URBANISATION: 59%
3.17
PENETRATION: 75%
1.80
PENETRATION: 43%
5.08
vs POPULATION: 120%
1.50
PENETRATION: 35%
CROATIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 56
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION11.39
URBANISATION: 77%
3.42
PENETRATION: 30%
0.75
PENETRATION: 7%
3.72
vs POPULATION: 33%
0.67
PENETRATION: 6%
CUBA
• Sources: UN, US Census Bureau; ITU; BBG; GSMA Intelligence.
@wearesocialsg • 57
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND157.9
URBANISATION: 89%
138.8
PENETRATION: 88%
44.00
PENETRATION: 28%
156.1
vs POPULATION: 99%
40.00
PENETRATION: 25%
CURAÇAO
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 58
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.17
URBANISATION: 67%
0.81
PENETRATION: 69%
0.59
PENETRATION: 50%
1.56
vs POPULATION: 133%
0.50
PENETRATION: 43%
CYPRUS
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 59
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION10.55
URBANISATION: 73%
8.41
PENETRATION: 80%
4.50
PENETRATION: 43%
14.15
vs POPULATION: 134%
3.20
PENETRATION: 30%
CZECH REPUBLIC
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 60
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.68
URBANISATION: 88%
5.45
PENETRATION: 96%
3.50
PENETRATION: 62%
9.02
vs POPULATION: 159%
3.10
PENETRATION: 55%
DENMARK
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 61
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND893.7
URBANISATION: 77%
110.0
PENETRATION: 12%
110.0
PENETRATION: 12%
346.9
vs POPULATION: 39%
83.0
PENETRATION: 9%
DJIBOUTI
• Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
@wearesocialsg • 62
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND72.85
URBANISATION: 70%
46.27
PENETRATION: 64%
34.00
PENETRATION: 47%
109.9
vs POPULATION: 151%
30.00
PENETRATION: 41%
DOMINICA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 63
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION10.59
URBANISATION: 80%
6.05
PENETRATION: 57%
3.90
PENETRATION: 37%
7.55
vs POPULATION: 71%
3.40
PENETRATION: 32%
DOMINICAN REPUBLIC
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 64
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION16.26
URBANISATION: 64%
13.47
PENETRATION: 83%
8.80
PENETRATION: 54%
13.55
vs POPULATION: 83%
7.00
PENETRATION: 43%
ECUADOR
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 65
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION92.45
URBANISATION: 43%
48.30
PENETRATION: 52%
28.00
PENETRATION: 30%
94.00
vs POPULATION: 102%
23.00
PENETRATION: 25%
EGYPT
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 66
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION6.14
URBANISATION: 67%
2.90
PENETRATION: 47%
2.90
PENETRATION: 47%
9.04
vs POPULATION: 147%
2.50
PENETRATION: 41%
EL SALVADOR
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 67
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND857.3
URBANISATION: 40%
161.7
PENETRATION: 19%
55.00
PENETRATION: 6%
741.2
vs POPULATION: 86%
35.00
PENETRATION: 4%
EQUATORIAL GUINEA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 68
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.29
URBANISATION: 23%
0.38
PENETRATION: 7%
0.07
PENETRATION: 1%
0.50
vs POPULATION: 9%
0.04
PENETRATION: 1%
ERITREA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 69
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.31
URBANISATION: 68%
1.11
PENETRATION: 84%
0.59
PENETRATION: 45%
1.85
vs POPULATION: 141%
0.44
PENETRATION: 34%
ESTONIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 70
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION100.6
URBANISATION: 20%
3.80
PENETRATION: 4%
3.80
PENETRATION: 4%
42.11
vs POPULATION: 42%
3.10
PENETRATION: 3%
ETHIOPIA
• Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
@wearesocialsg • 71
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND50.46
URBANISATION: 42%
47.76
PENETRATION: 95%
34.00
PENETRATION: 67%
63.39
vs POPULATION: 126%
29.00
PENETRATION: 57%
FAROE ISLANDS
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 72
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND2.91
URBANISATION: 77%
2.84
PENETRATION: 98%
2.30
PENETRATION: 79%
4.24
vs POPULATION: 146%
1.80
PENETRATION: 62%
FALKLAND ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 73
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND894.8
URBANISATION: 54%
380.1
PENETRATION: 42%
380.0
PENETRATION: 42%
1.11
vs POPULATION: 124%
320.0
PENETRATION: 36%
FIJI
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
MILLION
@wearesocialsg • 74
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.51
URBANISATION: 84%
5.12
PENETRATION: 93%
2.60
PENETRATION: 47%
10.38
vs POPULATION: 188%
2.00
PENETRATION: 36%
FINLAND
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 75
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION64.53
URBANISATION: 80%
55.43
PENETRATION: 86%
32.00
PENETRATION: 50%
64.67
vs POPULATION: 100%
25.00
PENETRATION: 39%
FRANCE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 76
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND272.1
URBANISATION: 85%
92.00
PENETRATION: 34%
92.00
PENETRATION: 34%
352.2
vs POPULATION: 129%
79.00
PENETRATION: 29%
FRENCH GUIANA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 77
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND284.2
URBANISATION: 56%
172.5
PENETRATION: 61%
130.0
PENETRATION: 46%
249.2
vs POPULATION: 88%
110.0
PENETRATION: 39%
FRENCH POLYNESIA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 78
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.74
URBANISATION: 87%
0.67
PENETRATION: 38%
0.37
PENETRATION: 21%
2.87
vs POPULATION: 164%
0.30
PENETRATION: 17%
GABON
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 79
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.02
URBANISATION: 60%
0.37
PENETRATION: 18%
0.18
PENETRATION: 9%
3.02
vs POPULATION: 149%
0.15
PENETRATION: 7%
THE GAMBIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 80
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION3.99
URBANISATION: 54%
2.41
PENETRATION: 60%
1.80
PENETRATION: 45%
5.96
vs POPULATION: 149%
1.30
PENETRATION: 33%
GEORGIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 81
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION80.69
URBANISATION: 76%
71.73
PENETRATION: 89%
29.00
PENETRATION: 36%
107.6
vs POPULATION: 133%
24.00
PENETRATION: 30%
GERMANY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 82
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION27.72
URBANISATION: 55%
5.24
PENETRATION: 19%
2.90
PENETRATION: 10%
33.50
vs POPULATION: 121%
2.40
PENETRATION: 9%
GHANA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 83
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND32.30
URBANISATION: 100%
24.00
PENETRATION: 74%
24.00
PENETRATION: 74%
39.15
vs POPULATION: 121%
21.00
PENETRATION: 65%
GIBRALTAR
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 84
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION10.94
URBANISATION: 78%
6.91
PENETRATION: 63%
4.80
PENETRATION: 44%
17.48
vs POPULATION: 160%
3.80
PENETRATION: 35%
GREECE
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 85
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND56.19
URBANISATION: 87%
52.00
PENETRATION: 93%
37.00
PENETRATION: 66%
56.28
vs POPULATION: 100%
33.00
PENETRATION: 59%
GREENLAND
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 86
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND107.1
URBANISATION: 36%
50.00
PENETRATION: 47%
50.00
PENETRATION: 47%
157.6
vs POPULATION: 147%
44.00
PENETRATION: 41%
GRENADA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 87
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND469.5
URBANISATION: 98%
200.0
PENETRATION: 43%
200.0
PENETRATION: 43%
757.1
vs POPULATION: 161%
170.0
PENETRATION: 36%
GUADELOUPE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 88
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND171.0
URBANISATION: 95%
118.4
PENETRATION: 69%
110.0
PENETRATION: 64%
159.2
vs POPULATION: 93%
96.0
PENETRATION: 56%
GUAM
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 89
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION16.51
URBANISATION: 52%
4.70
PENETRATION: 28%
4.80
PENETRATION: 29%
16.87
vs POPULATION: 102%
4.30
PENETRATION: 26%
GUATEMALA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 90
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND66.30
URBANISATION: 32%
55.07
PENETRATION: 83%
35.00
PENETRATION: 53%
78.63
vs POPULATION: 119%
30.00
PENETRATION: 45%
GUERNSEY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 91
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION12.78
URBANISATION: 38%
0.77
PENETRATION: 6%
0.76
PENETRATION: 6%
11.69
vs POPULATION: 91%
0.65
PENETRATION: 5%
GUINEA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 92
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.87
URBANISATION: 50%
0.07
PENETRATION: 4%
0.07
PENETRATION: 4%
1.55
vs POPULATION: 83%
0.05
PENETRATION: 3%
GUINEA-BISSAU
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 93
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND768.8
URBANISATION: 29%
295.2
PENETRATION: 38%
240.0
PENETRATION: 31%
648.6
vs POPULATION: 84%
210.0
PENETRATION: 27%
GUYANA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 94
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION10.78
URBANISATION: 60%
1.23
PENETRATION: 11%
1.10
PENETRATION: 10%
8.50
vs POPULATION: 79%
0.91
PENETRATION: 8%
HAITI
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 95
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION8.13
URBANISATION: 55%
2.40
PENETRATION: 30%
2.40
PENETRATION: 30%
8.16
vs POPULATION: 100%
2.10
PENETRATION: 26%
HONDURAS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 96
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION7.32
URBANISATION: 100%
5.75
PENETRATION: 79%
4.80
PENETRATION: 66%
13.00
vs POPULATION: 178%
4.30
PENETRATION: 59%
HONG KONG
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 97
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION9.84
URBANISATION: 72%
7.50
PENETRATION: 76%
5.20
PENETRATION: 53%
11.50
vs POPULATION: 117%
3.80
PENETRATION: 39%
HUNGARY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 98
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND330.6
URBANISATION: 94%
324.5
PENETRATION: 98%
240.0
PENETRATION: 73%
407.8
vs POPULATION: 123%
200.0
PENETRATION: 60%
ICELAND
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 99
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1,319
URBANISATION: 33%
375
PENETRATION: 28%
136
PENETRATION: 10%
1,012
vs POPULATION: 77%
116
PENETRATION: 9%
INDIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 100
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION259.1
URBANISATION: 55%
88.10
PENETRATION: 34%
79.00
PENETRATION: 30%
326.3
vs POPULATION: 126%
66.00
PENETRATION: 25%
INDONESIA
• Sources: UN, US Census Bureau; APJII; Facebook; GSMA Intelligence.
@wearesocialsg • 101
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION79.58
URBANISATION: 74%
46.80
PENETRATION: 59%
15.00
PENETRATION: 19%
112.5
vs POPULATION: 141%
15.00
PENETRATION: 19%
IRAN
• Sources: UN, US Census Bureau; InternetWorldStats; Niki Aghaei; GSMA Intelligence.
@wearesocialsg • 102
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION36.99
URBANISATION: 70%
11.00
PENETRATION: 30%
11.00
PENETRATION: 30%
29.67
vs POPULATION: 80%
9.80
PENETRATION: 26%
IRAQ
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 103
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.70
URBANISATION: 64%
3.82
PENETRATION: 81%
2.60
PENETRATION: 55%
4.86
vs POPULATION: 103%
2.30
PENETRATION: 49%
IRELAND
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 104
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND88.10
URBANISATION: 52%
48.00
PENETRATION: 54%
48.00
PENETRATION: 54%
102.6
vs POPULATION: 116%
41.00
PENETRATION: 47%
ISLE OF MAN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 105
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION8.13
URBANISATION: 92%
5.93
PENETRATION: 73%
4.40
PENETRATION: 54%
10.32
vs POPULATION: 127%
3.90
PENETRATION: 48%
ISRAEL
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 106
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION59.80
URBANISATION: 69%
37.67
PENETRATION: 63%
28.00
PENETRATION: 47%
80.29
vs POPULATION: 134%
24.00
PENETRATION: 40%
ITALY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 107
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.80
URBANISATION: 55%
1.58
PENETRATION: 57%
1.00
PENETRATION: 36%
3.09
vs POPULATION: 110%
0.91
PENETRATION: 33%
JAMAICA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 108
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION126.4
URBANISATION: 94%
115.0
PENETRATION: 91%
53.00
PENETRATION: 42%
173.3
vs POPULATION: 137%
53.00
PENETRATION: 42%
JAPAN
• Sources: UN, US Census Bureau; InternetWorldStats; LINE (as cited by Nikkei Corporation); GSMA Intelligence.
@wearesocialsg • 109
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND98.07
URBANISATION: 32%
58.00
PENETRATION: 59%
58.00
PENETRATION: 59%
137.2
vs POPULATION: 140%
51.00
PENETRATION: 52%
JERSEY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 110
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION7.67
URBANISATION: 84%
5.70
PENETRATION: 74%
4.10
PENETRATION: 53%
10.06
vs POPULATION: 131%
3.60
PENETRATION: 47%
JORDAN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 111
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION17.74
URBANISATION: 53%
9.97
PENETRATION: 56%
3.41
PENETRATION: 19%
28.49
vs POPULATION: 161%
2.11
PENETRATION: 12%
KAZAKHSTAN
• Sources: UN, US Census Bureau; InternetWorldStats; VKontakte, LiveInternet.ru; GSMA Intelligence.
@wearesocialsg • 112
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION46.65
URBANISATION: 26%
31.99
PENETRATION: 69%
5.10
PENETRATION: 11%
37.29
vs POPULATION: 80%
4.10
PENETRATION: 9%
KENYA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 113
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND113.4
URBANISATION: 44%
13.89
PENETRATION: 12%
9.00
PENETRATION: 8%
22.72
vs POPULATION: 20%
5.00
PENETRATION: 4%
KIRIBATI
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 114
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION25.22
URBANISATION: 61%
0.007
PENETRATION: <1%
0.007
PENETRATION: <1%
3.31
vs POPULATION: 13%
0.004
PENETRATION: <1%
KOREA, NORTH
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 115
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION50.40
URBANISATION: 83%
45.31
PENETRATION: 90%
38.40
PENETRATION: 76%
57.08
vs POPULATION: 113%
38.40
PENETRATION: 76%
KOREA, SOUTH
• Sources: UN, US Census Bureau; InternetWorldStats; Kakao; GSMA Intelligence.
@wearesocialsg • 116
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.88
URBANISATION: [N/A]
1.52
PENETRATION: 81%
0.57
PENETRATION: 30%
1.54
vs POPULATION: 82%
0.49
PENETRATION: 26%
KOSOVO
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 117
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION3.95
URBANISATION: 98%
3.15
PENETRATION: 80%
1.90
PENETRATION: 48%
7.59
vs POPULATION: 192%
1.70
PENETRATION: 43%
KUWAIT
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 118
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.99
URBANISATION: 36%
2.19
PENETRATION: 37%
0.29
PENETRATION: 5%
8.61
vs POPULATION: 144%
0.21
PENETRATION: 4%
KYRGYZSTAN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 119
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION6.86
URBANISATION: 40%
0.99
PENETRATION: 14%
0.98
PENETRATION: 14%
5.03
vs POPULATION: 73%
0.83
PENETRATION: 12%
LAOS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 120
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.96
URBANISATION: 67%
1.63
PENETRATION: 83%
0.67
PENETRATION: 34%
2.86
vs POPULATION: 146%
0.49
PENETRATION: 25%
LATVIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 121
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.92
URBANISATION: 88%
4.42
PENETRATION: 75%
2.60
PENETRATION: 44%
4.34
vs POPULATION: 73%
2.30
PENETRATION: 39%
LEBANON
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 122
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.15
URBANISATION: 28%
0.26
PENETRATION: 12%
0.26
PENETRATION: 12%
1.78
vs POPULATION: 83%
0.18
PENETRATION: 8%
LESOTHO
• Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
@wearesocialsg • 123
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.56
URBANISATION: 50%
0.35
PENETRATION: 8%
0.25
PENETRATION: 5%
2.77
vs POPULATION: 61%
0.22
PENETRATION: 5%
LIBERIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 124
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION6.30
URBANISATION: 79%
2.40
PENETRATION: 38%
2.50
PENETRATION: 40%
10.61
vs POPULATION: 168%
2.10
PENETRATION: 33%
LIBYA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 125
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND37.65
URBANISATION: 14%
35.85
PENETRATION: 95%
12.00
PENETRATION: 32%
16.47
vs POPULATION: 44%
10.00
PENETRATION: 27%
LIECHTENSTEIN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 126
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.86
URBANISATION: 67%
2.40
PENETRATION: 84%
1.40
PENETRATION: 49%
4.13
vs POPULATION: 144%
1.00
PENETRATION: 35%
LITHUANIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 127
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND571.7
URBANISATION: 90%
541.2
PENETRATION: 95%
290.0
PENETRATION: 51%
854.1
vs POPULATION: 149%
250.0
PENETRATION: 44%
LUXEMBOURG
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 128
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND592.4
URBANISATION: 100%
413.6
PENETRATION: 70%
330.0
PENETRATION: 56%
1.85
vs POPULATION: 313%
300.0
PENETRATION: 51%
MACAU
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
MILLION
@wearesocialsg • 129
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.08
URBANISATION: 57%
1.42
PENETRATION: 68%
1.00
PENETRATION: 48%
2.37
vs POPULATION: 114%
0.82
PENETRATION: 39%
TFYR MACEDONIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 130
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION24.58
URBANISATION: 36%
1.10
PENETRATION: 4%
1.10
PENETRATION: 4%
7.69
vs POPULATION: 31%
0.84
PENETRATION: 3%
MADAGASCAR
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 131
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION17.48
URBANISATION: 17%
12.15
PENETRATION: 70%
0.71
PENETRATION: 4%
6.56
vs POPULATION: 38%
0.57
PENETRATION: 3%
MALAWI
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 132
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION30.54
URBANISATION: 75%
20.62
PENETRATION: 68%
18.00
PENETRATION: 59%
43.43
vs POPULATION: 142%
16.00
PENETRATION: 52%
MALAYSIA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 133
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND366.7
URBANISATION: 47%
230.0
PENETRATION: 63%
230.0
PENETRATION: 63%
724.7
vs POPULATION: 198%
210.0
PENETRATION: 57%
MALDIVES
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 134
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION17.87
URBANISATION: 41%
1.25
PENETRATION: 7%
0.82
PENETRATION: 5%
21.02
vs POPULATION: 118%
0.68
PENETRATION: 4%
MALI
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 135
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND419.1
URBANISATION: 96%
314.2
PENETRATION: 75%
270.0
PENETRATION: 64%
627.7
vs POPULATION: 150%
230.0
PENETRATION: 55%
MALTA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 136
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND53.03
URBANISATION: 73%
18.00
PENETRATION: 34%
18.00
PENETRATION: 34%
33.61
vs POPULATION: 63%
16.00
PENETRATION: 30%
MARSHALL ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 137
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND396.4
URBANISATION: 89%
303.3
PENETRATION: 77%
160.0
PENETRATION: 40%
626.6
vs POPULATION: 158%
130.0
PENETRATION: 33%
MARTINIQUE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 138
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.12
URBANISATION: 60%
0.46
PENETRATION: 11%
0.26
PENETRATION: 6%
4.77
vs POPULATION: 116%
0.21
PENETRATION: 5%
MAURITANIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 139
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.28
URBANISATION: 40%
0.80
PENETRATION: 63%
0.58
PENETRATION: 45%
1.70
vs POPULATION: 133%
0.47
PENETRATION: 37%
MAURITIUS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 140
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND243.3
URBANISATION: 47%
107.9
PENETRATION: 44%
50.00
PENETRATION: 21%
222.0
vs POPULATION: 91%
40.00
PENETRATION: 16%
MAYOTTE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 141
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION127.8
URBANISATION: 80%
60.00
PENETRATION: 47%
60.00
PENETRATION: 47%
103.5
vs POPULATION: 81%
52.00
PENETRATION: 41%
MEXICO
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 142
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND529.0
URBANISATION: 67%
156.9
PENETRATION: 30%
21.00
PENETRATION: 4%
18.52
vs POPULATION: 4%
17.00
PENETRATION: 3%
MICRONESIA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 143
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.07
URBANISATION: 45%
1.89
PENETRATION: 47%
0.58
PENETRATION: 14%
3.89
vs POPULATION: 96%
0.41
PENETRATION: 10%
MOLDOVA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 144
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND37.80
URBANISATION: 100%
34.92
PENETRATION: 92%
22.00
PENETRATION: 58%
36.24
vs POPULATION: 96%
16.00
PENETRATION: 42%
MONACO
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 145
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.98
URBANISATION: 73%
1.30
PENETRATION: 44%
1.30
PENETRATION: 44%
4.77
vs POPULATION: 160%
1.20
PENETRATION: 40%
MONGOLIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 146
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND625.9
URBANISATION: 64%
381.8
PENETRATION: 61%
320.0
PENETRATION: 51%
1.01
vs POPULATION: 162%
260.0
PENETRATION: 42%
MONTENEGRO
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
MILLION
@wearesocialsg • 147
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND5.14
URBANISATION: 9%
2.86
PENETRATION: 56%
2.20
PENETRATION: 43%
6.49
vs POPULATION: 126%
2.00
PENETRATION: 39%
MONTSERRAT
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 148
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION34.60
URBANISATION: 61%
20.21
PENETRATION: 58%
11.00
PENETRATION: 32%
45.69
vs POPULATION: 132%
8.60
PENETRATION: 25%
MOROCCO
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 149
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION28.36
URBANISATION: 33%
1.68
PENETRATION: 6%
1.20
PENETRATION: 4%
17.86
vs POPULATION: 63%
0.93
PENETRATION: 3%
MOZAMBIQUE
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 150
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION54.13
URBANISATION: 35%
7.60
PENETRATION: 14%
7.60
PENETRATION: 14%
36.56
vs POPULATION: 68%
6.30
PENETRATION: 12%
MYANMAR
• Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
@wearesocialsg • 151
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.49
URBANISATION: 48%
0.48
PENETRATION: 19%
0.48
PENETRATION: 19%
2.83
vs POPULATION: 114%
0.41
PENETRATION: 16%
NAMIBIA
• Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
@wearesocialsg • 152
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND10.24
URBANISATION: 100%
5.15
PENETRATION: 50%
2.30
PENETRATION: 22%
9.35
vs POPULATION: 91%
2.10
PENETRATION: 21%
NAURU
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 153
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION28.68
URBANISATION: 19%
11.69
PENETRATION: 41%
5.80
PENETRATION: 20%
26.72
vs POPULATION: 93%
5.00
PENETRATION: 17%
NEPAL
• Sources: UN, US Census Bureau; Nepal Telecommunications Authority; Facebook; GSMA Intelligence.
@wearesocialsg • 154
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION16.95
URBANISATION: 91%
16.14
PENETRATION: 95%
9.50
PENETRATION: 56%
18.69
vs POPULATION: 110%
8.20
PENETRATION: 48%
THE NETHERLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 155
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND264.8
URBANISATION: 71%
240.0
PENETRATION: 91%
140.0
PENETRATION: 53%
272.8
vs POPULATION: 103%
110.0
PENETRATION: 42%
NEW CALEDONIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 156
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.55
URBANISATION: 86%
4.16
PENETRATION: 92%
2.80
PENETRATION: 62%
5.98
vs POPULATION: 131%
2.40
PENETRATION: 53%
NEW ZEALAND
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 157
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION6.12
URBANISATION: 59%
1.60
PENETRATION: 26%
1.60
PENETRATION: 26%
7.95
vs POPULATION: 130%
1.30
PENETRATION: 21%
NICARAGUA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 158
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION20.31
URBANISATION: 19%
0.40
PENETRATION: 2%
0.19
PENETRATION: 1%
7.12
vs POPULATION: 35%
0.16
PENETRATION: 1%
NIGER
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 159
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION184.6
URBANISATION: 49%
97.21
PENETRATION: 53%
15.00
PENETRATION: 8%
154.3
vs POPULATION: 84%
11.00
PENETRATION: 6%
NIGERIA
• Sources: UN, US Census Bureau; Nigerian Communications Commission; Facebook; GSMA Intelligence.
@wearesocialsg • 160
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND55.23
URBANISATION: 89%
27.00
PENETRATION: 49%
27.00
PENETRATION: 49%
30.38
vs POPULATION: 55%
23.00
PENETRATION: 42%
NORTHERN MARIANA ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 161
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.24
URBANISATION: 81%
5.05
PENETRATION: 96%
3.20
PENETRATION: 61%
6.59
vs POPULATION: 126%
2.90
PENETRATION: 55%
NORWAY
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 162
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.57
URBANISATION: 78%
3.21
PENETRATION: 70%
1.20
PENETRATION: 26%
6.64
vs POPULATION: 145%
1.10
PENETRATION: 24%
OMAN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 163
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION190.9
URBANISATION: 39%
29.13
PENETRATION: 15%
23.00
PENETRATION: 12%
126.3
vs POPULATION: 66%
19.00
PENETRATION: 10%
PAKISTAN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 164
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND21.40
URBANISATION: 88%
7.70
PENETRATION: 36%
7.60
PENETRATION: 36%
19.60
vs POPULATION: 92%
6.20
PENETRATION: 29%
PALAU
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 165
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION4.73
URBANISATION: 76%
2.54
PENETRATION: 54%
1.80
PENETRATION: 38%
3.57
vs POPULATION: 75%
1.50
PENETRATION: 32%
PALESTINIAN TERRITORIES
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 166
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION3.96
URBANISATION: 67%
1.90
PENETRATION: 48%
1.50
PENETRATION: 38%
5.76
vs POPULATION: 146%
1.30
PENETRATION: 33%
PANAMA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 167
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION7.70
URBANISATION: 13%
0.72
PENETRATION: 9%
0.35
PENETRATION: 5%
3.80
vs POPULATION: 49%
0.28
PENETRATION: 4%
PAPUA NEW GUINEA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 168
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION6.68
URBANISATION: 60%
2.92
PENETRATION: 44%
2.70
PENETRATION: 40%
7.84
vs POPULATION: 117%
2.40
PENETRATION: 36%
PARAGUAY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 169
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION31.58
URBANISATION: 79%
16.00
PENETRATION: 51%
16.00
PENETRATION: 51%
33.53
vs POPULATION: 106%
12.00
PENETRATION: 38%
PERU
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 170
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION101.5
URBANISATION: 44%
47.13
PENETRATION: 46%
48.00
PENETRATION: 47%
119.2
vs POPULATION: 117%
41.00
PENETRATION: 40%
THE PHILIPPINES
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 171
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION38.60
URBANISATION: 61%
25.71
PENETRATION: 67%
14.00
PENETRATION: 36%
58.84
vs POPULATION: 152%
10.00
PENETRATION: 26%
POLAND
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 172
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION10.33
URBANISATION: 64%
7.02
PENETRATION: 68%
5.60
PENETRATION: 54%
14.82
vs POPULATION: 143%
4.50
PENETRATION: 44%
PORTUGAL
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 173
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION3.68
URBANISATION: 94%
2.90
PENETRATION: 79%
2.10
PENETRATION: 57%
3.28
vs POPULATION: 89%
1.90
PENETRATION: 52%
PUERTO RICO
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 174
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.26
URBANISATION: 99%
2.07
PENETRATION: 91%
1.70
PENETRATION: 75%
4.73
vs POPULATION: 209%
1.50
PENETRATION: 66%
QATAR
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 175
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND864.2
URBANISATION: 95%
380.0
PENETRATION: 44%
370.0
PENETRATION: 43%
946.5
vs POPULATION: 110%
310.0
PENETRATION: 36%
RÉUNION
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 176
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION19.44
URBANISATION: 55%
11.18
PENETRATION: 57%
8.30
PENETRATION: 43%
27.60
vs POPULATION: 142%
6.70
PENETRATION: 34%
ROMANIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 177
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION143.4
URBANISATION: 74%
103.1
PENETRATION: 72%
68.53
PENETRATION: 48%
247.2
vs POPULATION: 172%
42.49
PENETRATION: 30%
RUSSIAN FEDERATION
• Sources: UN, US Census Bureau; InternetWorldStats; VKontakte, LiveInternet.ru; GSMA Intelligence.
@wearesocialsg • 178
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION11.75
URBANISATION: 30%
3.22
PENETRATION: 27%
0.55
PENETRATION: 5%
8.76
vs POPULATION: 75%
0.42
PENETRATION: 4%
RWANDA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 179
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND3.96
URBANISATION: 40%
1.60
PENETRATION: 40%
1.50
PENETRATION: 38%
1.65
vs POPULATION: 42%
0.95
PENETRATION: 24%
SAINT HELENA*
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence. *Includes data for Ascension and Tristan Da Cunha.
@wearesocialsg • 180
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND55.88
URBANISATION: 32%
41.23
PENETRATION: 74%
28.00
PENETRATION: 50%
101.2
vs POPULATION: 181%
25.00
PENETRATION: 45%
SAINT KITTS & NEVIS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 181
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND185.7
URBANISATION: 19%
142.9
PENETRATION: 77%
80.00
PENETRATION: 43%
227.3
vs POPULATION: 122%
70.00
PENETRATION: 38%
SAINT LUCIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 182
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND31.95
URBANISATION: [N/A]
1.40
PENETRATION: 4%
1.40
PENETRATION: 4%
8.68
vs POPULATION: 27%
1.10
PENETRATION: 3%
SAINT MARTIN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 183
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND6.29
URBANISATION: 91%
4.50
PENETRATION: 71%
4.50
PENETRATION: 71%
4.44
vs POPULATION: 71%
3.00
PENETRATION: 48%
SAINT PIERRE & MIQUELON
• Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
@wearesocialsg • 184
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND109.6
URBANISATION: 51%
76.00
PENETRATION: 69%
52.00
PENETRATION: 47%
135.4
vs POPULATION: 124%
46.00
PENETRATION: 42%
ST VINCENT & THE GRENADINES
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 185
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND193.9
URBANISATION: 19%
57.00
PENETRATION: 29%
57.00
PENETRATION: 29%
248.0
vs POPULATION: 128%
49.00
PENETRATION: 25%
SAMOA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 186
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND31.87
URBANISATION: 94%
17.00
PENETRATION: 53%
8.70
PENETRATION: 27%
4.02
vs POPULATION: 13%
7.20
PENETRATION: 23%
SAN MARINO
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 187
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND192.4
URBANISATION: 66%
48.81
PENETRATION: 25%
32.00
PENETRATION: 17%
197.9
vs POPULATION: 103%
25.00
PENETRATION: 13%
SÃO TOMÉ & PRÍNCIPE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 188
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION31.85
URBANISATION: 83%
20.29
PENETRATION: 64%
11.00
PENETRATION: 35%
57.58
vs POPULATION: 181%
10.00
PENETRATION: 31%
SAUDI ARABIA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 189
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION15.36
URBANISATION: 44%
7.26
PENETRATION: 47%
1.80
PENETRATION: 12%
14.70
vs POPULATION: 96%
1.40
PENETRATION: 9%
SENEGAL
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 190
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION8.83
URBANISATION: 56%
4.73
PENETRATION: 54%
3.60
PENETRATION: 41%
9.74
vs POPULATION: 110%
2.70
PENETRATION: 31%
SERBIA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 191
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND96.75
URBANISATION: 54%
52.5
PENETRATION: 54%
40.0
PENETRATION: 41%
132.7
vs POPULATION: 137%
32.0
PENETRATION: 33%
SEYCHELLES
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 192
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION6.52
URBANISATION: 40%
0.26
PENETRATION: 4%
0.25
PENETRATION: 4%
4.57
vs POPULATION: 70%
0.21
PENETRATION: 3%
SIERRA LEONE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 193
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.65
URBANISATION: 100%
4.65
PENETRATION: 82%
3.60
PENETRATION: 64%
8.22
vs POPULATION: 145%
3.30
PENETRATION: 58%
SINGAPORE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 194
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.43
URBANISATION: 54%
4.51
PENETRATION: 83%
2.30
PENETRATION: 42%
7.15
vs POPULATION: 132%
1.80
PENETRATION: 33%
SLOVAKIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 195
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION2.07
URBANISATION: 50%
1.50
PENETRATION: 73%
0.85
PENETRATION: 41%
2.34
vs POPULATION: 113%
0.66
PENETRATION: 32%
SLOVENIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 196
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND589.3
URBANISATION: 23%
56.02
PENETRATION: 10%
34.00
PENETRATION: 6%
408.9
vs POPULATION: 69%
26.00
PENETRATION: 4%
SOLOMON ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 197
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION10.93
URBANISATION: 40%
0.52
PENETRATION: 5%
0.52
PENETRATION: 5%
6.19
vs POPULATION: 57%
0.44
PENETRATION: 4%
SOMALIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 198
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION54.73
URBANISATION: 65%
26.84
PENETRATION: 49%
13.00
PENETRATION: 24%
85.53
vs POPULATION: 156%
10.00
PENETRATION: 18%
SOUTH AFRICA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 199
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION46.09
URBANISATION: 80%
35.71
PENETRATION: 77%
22.00
PENETRATION: 48%
49.16
vs POPULATION: 107%
19.00
PENETRATION: 41%
SPAIN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 200
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION20.76
URBANISATION: 18%
5.69
PENETRATION: 27%
3.50
PENETRATION: 17%
25.83
vs POPULATION: 124%
2.80
PENETRATION: 13%
SRI LANKA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 201
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION40.71
URBANISATION: 34%
10.03
PENETRATION: 25% PENETRATION: %
27.73
vs POPULATION: 68%
SUDAN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
[N/A] [N/A]
@wearesocialsg • 202
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION12.54
URBANISATION: 19%
1.99
PENETRATION: 16%
0.16
PENETRATION: 1%
4.14
vs POPULATION: 33%
0.13
PENETRATION: 1%
SUDAN, SOUTH
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 203
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND545.3
URBANISATION: 66%
240.0
PENETRATION: 44%
240.0
PENETRATION: 44%
633.2
vs POPULATION: 116%
210.0
PENETRATION: 39%
SURINAME
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 204
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.30
URBANISATION: 21%
0.39
PENETRATION: 30%
0.16
PENETRATION: 12%
0.92
vs POPULATION: 71%
0.13
PENETRATION: 10%
SWAZILAND
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 205
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION9.82
URBANISATION: 86%
9.22
PENETRATION: 94%
5.70
PENETRATION: 58%
14.85
vs POPULATION: 151%
5.10
PENETRATION: 52%
SWEDEN
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 206
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION8.34
URBANISATION: 74%
7.25
PENETRATION: 87%
3.50
PENETRATION: 42%
11.28
vs POPULATION: 135%
3.10
PENETRATION: 37%
SWITZERLAND
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 207
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION18.53
URBANISATION: 58%
6.43
PENETRATION: 35% PENETRATION: %
13.29
vs POPULATION: 72%
SYRIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
[N/A] [N/A]
@wearesocialsg • 208
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION23.46
URBANISATION: 78%
19.71
PENETRATION: 84%
18.00
PENETRATION: 77%
32.60
vs POPULATION: 139%
15.00
PENETRATION: 64%
TAIWAN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 209
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION8.58
URBANISATION: 27%
1.50
PENETRATION: 17%
0.12
PENETRATION: 1%
9.43
vs POPULATION: 110%
0.07
PENETRATION: 1%
TAJIKISTAN
• Sources: UN, US Census Bureau; ITU; VKontakte, LiveInternet.ru; GSMA Intelligence.
@wearesocialsg • 210
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION54.31
URBANISATION: 32%
7.59
PENETRATION: 14%
2.80
PENETRATION: 5%
38.08
vs POPULATION: 70%
2.20
PENETRATION: 4%
TANZANIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 211
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION68.05
URBANISATION: 52%
38.00
PENETRATION: 56%
38.00
PENETRATION: 56%
82.78
vs POPULATION: 122%
34.00
PENETRATION: 50%
THAILAND
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 212
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.20
URBANISATION: 33%
0.31
PENETRATION: 26%
0.31
PENETRATION: 26%
1.06
vs POPULATION: 89%
0.25
PENETRATION: 21%
TIMOR-LESTE
• Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
@wearesocialsg • 213
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION7.40
URBANISATION: 41%
0.43
PENETRATION: 6%
0.28
PENETRATION: 4%
4.67
vs POPULATION: 63%
0.19
PENETRATION: 3%
TOGO
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 214
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND106.5
URBANISATION: 24%
42.62
PENETRATION: 40%
41.00
PENETRATION: 38%
70.25
vs POPULATION: 66%
35.00
PENETRATION: 33%
TONGA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 215
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1.36
URBANISATION: 8%
0.89
PENETRATION: 65%
0.64
PENETRATION: 47%
1.82
vs POPULATION: 134%
0.56
PENETRATION: 41%
TRINIDAD & TOBAGO
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 216
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION11.31
URBANISATION: 67%
5.41
PENETRATION: 48%
5.20
PENETRATION: 46%
16.45
vs POPULATION: 145%
4.10
PENETRATION: 36%
TUNISIA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 217
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION79.14
URBANISATION: 74%
46.28
PENETRATION: 58%
42.00
PENETRATION: 53%
71.03
vs POPULATION: 90%
36.00
PENETRATION: 45%
TURKEY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 218
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.41
URBANISATION: 50%
0.66
PENETRATION: 12%
0.01
PENETRATION: <1%
0.69
vs POPULATION: 128%
0.01
PENETRATION: <1%
TURKMENISTAN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 219
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND34.62
URBANISATION: 93%
20.00
PENETRATION: 58%
20.00
PENETRATION: 58%
39.30
vs POPULATION: 114%
18.00
PENETRATION: 52%
TURKS & CAICOS ISLANDS
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 220
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND9.93
URBANISATION: 61%
4.30
PENETRATION: 43%
2.00
PENETRATION: 20%
6.76
vs POPULATION: 68%
1.10
PENETRATION: 11%
TUVALU
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 221
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION39.68
URBANISATION: 16%
11.92
PENETRATION: 30%
1.90
PENETRATION: 5%
28.66
vs POPULATION: 72%
1.50
PENETRATION: 4%
UGANDA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 222
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION44.72
URBANISATION: 70%
19.41
PENETRATION: 44%
19.66
PENETRATION: 44%
64.11
vs POPULATION: 143%
12.19
PENETRATION: 27%
UKRAINE
• Sources: UN, US Census Bureau; ITU; VKontakte, LiveInternet.ru; GSMA Intelligence.
@wearesocialsg • 223
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION9.21
URBANISATION: 86%
8.81
PENETRATION: 96%
6.30
PENETRATION: 68%
17.19
vs POPULATION: 187%
5.60
PENETRATION: 61%
UNITED ARAB EMIRATES
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 224
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION64.91
URBANISATION: 83%
59.47
PENETRATION: 92%
38.00
PENETRATION: 59%
74.92
vs POPULATION: 115%
33.00
PENETRATION: 51%
UNITED KINGDOM
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 225
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION322.9
URBANISATION: 82%
282.1
PENETRATION: 87%
192.0
PENETRATION: 59%
342.4
vs POPULATION: 106%
169.0
PENETRATION: 52%
UNITED STATES OF AMERICA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 226
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND106.4
URBANISATION: 96%
53.25
PENETRATION: 50%
31.00
PENETRATION: 29%
193.7
vs POPULATION: 182%
28.00
PENETRATION: 26%
UNITED STATES VIRGIN ISLANDS
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 227
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION3.44
URBANISATION: 96%
2.20
PENETRATION: 64%
2.20
PENETRATION: 64%
5.52
vs POPULATION: 161%
1.80
PENETRATION: 52%
URUGUAY
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 228
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION30.10
URBANISATION: 37%
13.11
PENETRATION: 44%
0.46
PENETRATION: 2%
20.74
vs POPULATION: 69%
0.35
PENETRATION: 1%
UZBEKISTAN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 229
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND267.6
URBANISATION: 26%
51.19
PENETRATION: 19%
27.00
PENETRATION: 10%
197.5
vs POPULATION: 74%
19.00
PENETRATION: 7%
VANUATU
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 230
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION31.31
URBANISATION: 89%
17.85
PENETRATION: 57%
12.00
PENETRATION: 38%
30.77
vs POPULATION: 98%
8.40
PENETRATION: 27%
VENEZUELA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 231
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION93.95
URBANISATION: 34%
47.30
PENETRATION: 50%
35.00
PENETRATION: 37%
143.0
vs POPULATION: 152%
29.00
PENETRATION: 31%
VIETNAM
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 232
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND13.13
URBANISATION: 0%
3.60
PENETRATION: 27%
3.60
PENETRATION: 27%
2.40
PENETRATION: 18%
WALLIS & FUTUNA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
[N/A]
@wearesocialsg • 233
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND578.4
URBANISATION: 81%
27.00
PENETRATION: 5%
26.00
PENETRATION: 4%
18.00
PENETRATION: 3%
WESTERN SAHARA
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
[N/A]
@wearesocialsg • 234
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION27.15
URBANISATION: 35%
6.12
PENETRATION: 23%
1.70
PENETRATION: 6%
17.49
vs POPULATION: 64%
1.30
PENETRATION: 5%
YEMEN
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 235
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION16.46
URBANISATION: 41%
2.85
PENETRATION: 17%
1.30
PENETRATION: 8%
11.86
vs POPULATION: 72%
1.00
PENETRATION: 6%
ZAMBIA
• Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
@wearesocialsg • 236
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION15.78
URBANISATION: 32%
6.76
PENETRATION: 43%
0.82
PENETRATION: 5%
14.70
vs POPULATION: 93%
0.61
PENETRATION: 4%
ZIMBABWE
• Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
@wearesocialsg • 237
CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSM2016ES
@wearesocialsg • 238
CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES
@wearesocialsg • 239
SPECIAL THANKSWe’d like to offer our thanks to GSMA Intelligence for providing their valuable data for this report. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports.
GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
@wearesocialsg • 240
DATA SOURCES USED IN THIS REPORTPOPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United Nations World Urbanization Prospects, 2014 Revision.
INTERNET USER DATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World Factbook, January 2015; The Prospect Group; The China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission, Nepal Telecommunications Authority. We have also used active Facebook accounts as a proxy for internet users in countries where no internet user data is available, or where reported internet user numbers are significantly below the reported number of active Facebook accounts.*
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE and Kakao as at January 2016. VKontakte mobile data extrapolated from LiveInternet.ru. Thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran.
MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2015).
FLAGS: Identification and images c/o Wikipedia.
NOTES: *In a few instances, Facebook’s reported number of active accounts for a given country exceeds the number of reported internet users, so, where relevant, we’ve adjusted the internet user numbers for these countries to reflect the number of active Facebook accounts. However, in the case of the Philippines and Russia, we’ve left the figures as-is to provide greater ease of comparison with our companion Digital in 2016 report. We left internet user figures as-is in that report because we provided a range of other internet user data, which should allow readers to select the values they believe best suit their needs.
@wearesocialsg • 241
IMPORTANT NOTES
We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016YB.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights.
We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
@wearesocialsg • 536
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DIAGEO, NESTLÉ, INTEL, HSBC, AND GOOGLE.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.COM.
@wearesocialsg • 537
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SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
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