2014 online video market players in Japan

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2014 online video market players in Japan

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2014 JP Video Market Map A

genc

ies

Advertisers Content Creators

Campaign Management Agencies Media Planning & Buying

Trading Desk

Media Representative

Agencies Video Ad Server

Plat

form

s

Amateur Creators Content Holders

Platforms

Audience

Publ

ishe

rs Online Video Publishers Streaming Devices & Hubs

SmartTV Services Broadcaster Services Portal/Web Services SNS

Content Distribution

Encoding/Transcoding

CDN

VMS/DRM

Video Syndication

MCN

Video Platforms Video Ad Formats Video Content Platform

Metrics & Analytics Audience Metrics / Campaign Analytics

Targeting DMPs/Data Aggregators

Planning & Buying tool

EXCHANGEs DSPs ADNW/SSPs

OTT Aggregators Mobile Services

-Copyright. hiroshi hatta-

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