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Demand Metric surveyed over 500 digital marketers across B2B, B2C and agencies on the landscape of digital marketing moving into 2014. Research found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth. Are you positioned for success in 2014?
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DIGITAL EXPERIENCES2014 DIGITAL MARKETING LANDSCAPE
THE POWER OF
Demand Metric surveyed over 500 digital marketers on the landscape of digital marketing moving into 2014. They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth.
MARKETING BUDGET
DIGITAL EXPERIENCE CREATIONCreating rich, compelling digital experiences is a high priority for digital marketers
CURRENT LANDSCAPEThe top 3 approaches that are the best predictors of high satisfaction:
SOPHISTICATION &REVENUE GROWTH
From the elaborate to the simple,digital experiences can convey awide range of sophisitication
How much of marketing budgets areallocated to digital marketing?
2014 LANDSCAPE FORECAST
Demand Metric Digital Marketing Landscape: The Power of Digital Experiences in 2014, December 2013
of study participants are allocating less than half of their budgets to digital marketing.
of organizations that report revenuegrowth also place a high priority ondigital experience creation
of organizations with declining growthare placing a high priority on creatingrich, digital experiences
HIGH PRIORITY REVENUE GROWTH
VERYLOW LOW MODERATE
PRIO
RITY
LEV
ELBE
NEFI
TSSO
PHIS
TICA
TED
LEVE
LCHALLENGES
Well over half (59%) ofthe study sample ratedthe priority as “High”or “Very High”
VISITS, PAGE VIEWS,ETC.
DEVELOPMENTEFFORT
AVAILABILITYOF SKILLS
COST
RAPID EVOLUTIONOF TECHNOLOGY
GROW BRANDAWARENESS
MORELEADS
BETTERLEADS
of study participants that are deploying sophisticateddigital experiences report that theseefforts have a favorable influence onbrand perception.
At the basic level ofsophistication, onlyof participants report thisfavorable impact.
ADVANCEDMID-RANGEBASIC
CONTENT TARGETING CONVERSION PATHS RESPONSIVE DESIGN of users currentlyuse content targeting
of users currentlyuse conversionpaths
of users currentlyuse responsivedesign
Approaches currently takento create digital experiences
GROWING FLAT DECLINING
An analysis was performed to understand which of the current approaches used tocreate digital experiences are the biggest drivers of brand perception:
Websites as a digital marketing approach is expected to decrease byin the coming year. This data reflects the increasing sophisticationand diversification in the creation of digital experiences.
1. RESPONSIVE DESIGN 2. CONTENT TARGETING
CONTENT TARGETING CONVERSION PATHS MICROSITES PERSONALIZATION RESPONSIVE DESIGN
Usage increase of digital marketing approaches (current versus planned):
SOPHISTICATION & REVENUE GROWTH
YOU ?ARE
KEEPING PACE WITHYOUR COMPETITORS
The digital marketing landscape is evolving rapidly.
Would Recommend
More leads. More branding.More revenue.
3 things you should know about ion
ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue.
Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted
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