15 Things You Didn't Know About HighRoad's Campaign eMail Solution by Jenny Lassi

Who Knew?15 Things You Didn’t Know About HighRoad Solution’s

Campaign eMail Tool

Jenny LassiProfessional ServicesHighRoad Solution

#2

A lot of eMails are deployed daily through HighRoad by member driven organizations like yourself. What does that mean for you?

• Access to benchmarking studies to see how you compare to other organizations.

• Best practices guidance a phone call away to increase campaign performance.

• Performance monitoring

#3

Whether you’re on a dedicated IP or our shared IP, we have insight into Sender Score trends on a daily basis.

• We will bring noteworthy issues to your attention

• We know which eMails are getting complaints

• We know if you may be getting bulk boxed

• We know when to bring it to your attention

• We know if the list integrity needs help

A Sender Score is assigned to each IP you mail from and is a numerical representation of yourreputation as a sender. The score is determined by factoring your performance across key reputation measures important to both ISPs and recipients of email. Sender Scores are on a scale of 0 to 100, with 0 being the worst, and 100 being the best score.

#4

eMail Automation versus Manually Deployed Options

– Welcome Messages– Recurring Messages– Strategy BluePrints– Transactional Messaging (Requires

API)

#5

Targeted Content Served Dynamically versus Deploying Multiple Versions

– Dynamic Content (Segment Level)– Relational Database Tables (Subscriber Level)

#6

Inbox Troubles? Using eMail Authentication?

– DKIM is now available to any customer on the HighRoad Shared IP

– Sender ID has always been available to any customer

#6

#6

#7

Under no circumstances should you eMail anyone who has not either Opened or Clicked Through to ANY eMail in greater than 6 months!

– Do you have a segment you exclude from each eMail deployment?

#8

From Mid October – Mid January: Tighten that exclusion segment to whom have not either Opened or Clicked Through to ANY eMail in greater than 3 months!

– Do you have a segment you exclude from each eMail deployment?

#9

If your website has a shopping cart feature, you can use Conversion Tracker to report back any sales that resulted from a particular eMail deployed.

#9

When Conversion Tracker is enabled you can see easily if any transactions resulted from a sent message to quantify ROI.

#10

You can load Responsive Templates into your template library and allow your eMail producers to send mobile friendly eMail newsletters without them needing to touch any HTML code.

#11

Any admin can view activity for ALL user accounts to know who did what and when.

#12

The elusive Open metric: The system tracks Implied Opens.

– If someone views an email with images blocked by default but clicks through to a message, they are considered an open.

#13

Skip the math. Deliver eMails per recipient’s time zone. The Time Zone sensitive eMail option has always been an available feature.

#14

Refer a Friend versus Forward to a Friend

– Both features are already available

– Refer a Friend is a function of the internal Sign-Up form (not your custom eMail preference center) allowing your recipients to invite others to sign-up to receive their own.

– Forward to a Friend is added to your eMail using the %%forwardthis%% tag allowing recipients to send a friend their own copy

of the eMail.

#15Double Opt-In (DOI): Without proof someone signed up and clicked a DOI confirmation link and they’re a Canadian subscriber, get serious about DOI now!

– Configure your DOI inside your account easily

– It is possible to have a custom DOI message

Summary

Any Questions Now?

Any Questions Later:support@highroadsolution.com

1-703-297-8886

Time for a Pitstop!