13 Fresh Content Marketing Ideas

P&G EverydayHighlights products

through ideas for use and life tips

Separate from companies full website and made to serve a single purpose

Microsites

An addictive and shareable goldmine, easy to create, and highly customizable

BuzzfeedEasy to take,easy to share,highly entertaining

Quizzes

Tools

Nike WomenValuable content, Product showroom

Evergreen content focused with easy to use access

Interactive PiecesSimilar to Microsites these online pieces create a full experience for a consumer through interactive content

Concert HotelsInteractive, shareable piece on famous vocal ranges

Location Services or Maps

CharminSit-or-Squat public bathroom finder

Using your site or app to give information on products or locations

Lowe’sMap of the store including what is

in what aisle

Videos

Kate SpadePopular main

character coupled with semi-relatable

experiences

Easily shareable and visually based stories or information

Webinars

MozShort and long informative discussions on industry knowledge

Educational beyond all else no matter the length

Organizational Piecesor Checklists

Wedding WireWedding coordination free tools connected to main product

Making lives easier via useful content

presentationand platforms

Visual Blogs

Warby ParkerRelevant Tumblr and Imagery

Visual representations of your brand showcasing your strong points

Take it to Pinterest

Penguin Random HouseLifestyle tie-in for true book lovers

Cultivate visually creative content to pique brand interest

Blogging through

Old NavyReaching a new audience with Influencers

Using already loyal audiences to

showcase products through sponsored

posts with bloggers

Bloggers

Look Books

MoosejawVR lookbook with interactive content

Showcase products using technology to create interactive visuals and video

Guides

Whole FoodsUseful tips with practical cooking advice

Provide needed information with helpful hints and a full array of

product information