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10 LEAD NURTURING TIPSWHEN YOU GET A LEAD YOUR GOAL IS TO QUALIFY THEM, TURNING THEM INTO A REAL PROSPECT AND THEN CONVERTING THE PROSPECT INTO A CUSTOMER.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com
www.AskJohnSmiley.com
START WITH A GOAL
Do you want to increase sales, educate prospects, get people to download your free trial?
It’s important to know what your intentions are from the start.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
EDIT, EDIT, EDIT
Every bit of content that you want to be consumed by your leads needs to be edited for grammar, clarity, and format.
If you make silly mistakes, they will notice and yes, they will judge you for it.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
OUTSOURCE
If you are unsure about how to set up a lead nurturing campaign, seek out the help of a professional.
There are many professionals that can guide you through the process.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
REMEMBER THE DRIP
Don’t send everything all at once to your leads.
Practice the drip system of sending just a little bit of information at a time.
Tease them, heighten their desires, and make them want what you have to offer.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
CONSISTENCY WINS THE DAY
Send out messages and information to your leads on a regular and consistent basis.
Leads are expecting to regular, if not daily messages from you.
Make them short, to the point, and informative.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
USE YOUR BLOG
Don’t forget about your blog.
Use the blog update feature within your email marketing system to notify leads of new blog posts.
Write some of your blog posts directly to leads as the audience.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
KNOW THE BUY CYCLE
Every audience has a buy cycle according to the products and or services that a seller is promoting.
You should have information going out to leads at every stage of the buying cycle in order to qualify them and ultimately convert them.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
UNDERSTAND YOUR AUDIENCE
Ensure that you separate leads from interested parties and from actual prospects or customers.
Target messages correctly for the audience.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
KNOW YOUR PRODUCTS
Know your products and services backwards and forwards.
Know how a product or service impacts your audience.
If you outsource, help your contractors understand your products and services too.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
STUDY YOUR METRICS
If you want to be certain that what you’re doing is working, go by the numbers.
Before you even start determine what metrics you’ll study to determine success or failure.
John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com
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