10 Practical Tips to Supercharge your Affiliate Marketing

10 practical tips to supercharge your affiliate

marketing

19th November 2015

Ciaron Dunne• 12 years in affiliate marketing and retail• MD Genie Ventures• Co-founder of Broadband Genie• Co-founder of Genie Goals• Board advisor at Amara

Genie Goals• Specialist CPA marketing agency for the retail sector• Paid search, display, shopping, email• 8 in house languages• Tech-heavy• Campaigns in 63 territories

Caroline Mulvihill• Head of Affiliate sales for BT• Over 17 years of digital marketing experience• 12 years specialised in Affiliate Marketing.• Twice won “Best Managed Affiliate Programme” at the

Performance Marketing Awards (2011 and 2015). • I work in a log cabin/shed in my garden 3 days a week

and in BT HQ the rest of the time

The BT ProgrammeProbably the largest

Telecoms programme in the UK

Drives 15% of BT’s total

sales

ARPU is consistent with other channels

Churn rates are lower than most other channels

89 active affiliates on

the programme

Drives 37% of BT’s online

sales

© British Telecommunications plc

10. Margin curve

9. Elasticity

8. Communication

© British Telecommunications plc

7. Speed

6. Budget Planning

© British Telecommunications plc

5. Setting Commissions

© British Telecommunications plc

4. TLC

https://www.flickr.com/photos/pagedooley/3202879297/

3. Landing Pages (1)

© British Telecommunications plc

Landing Pages (2)

© British Telecommunications plc

2. Stay humble© British Telecommunications plc

https://www.flickr.com/photos//apasciuto/4862849741

1. Party!

https://www.flickr.com/photos/morphomir/2407451929

Thanks! Questions?

Caroline Mulvihill Ciaron Dunne@GenieGoals