Wildrobe at Open Coffee Athens #84

INTRODUCING WILDROBEOPEN COFFEE PRESENTATION

13TH JANUARY 2017

VASSIA PIKROUKONSTANTINOS PAPAZAFEIROPOULOS

WHAT IS WILDROBE

An online curated marketplace that enhancesthe experience to buy and sell brandedsecond-hand clothes, shoes, bags & accessoriesin great condition.

OUR MISSION

To make fashion sustainable for our planet by connecting the world’s wardrobes through a beautiful shopping experience.

OUR VISION

To create a compelling and sustainable fashion culture where we wear our true self.

AROUND 70%Oops!

HAVE YOU EVER WONDERED?

What % of your wardrobe is not used?

“Trapped” money in your wardrobe -lost value from past purchases.

Budget for apparel last 5 years in Greece

2.800 euros

Unused value

1.900 euros

Potential market value

1.000 euros

Hidden opportunities for buyers -beautiful products in great prices.

Great brands in large discounts

Fashion pieces no longer in the market

Luxury and premium items made affordable

The biggest market is set behind our wardrobes’ closed doors

PROBLEM

ECONOMIC

Carbon emissions

Average life of clothes

+9 months 20-30% reduction in carbon emissions

Water waste

1 cotton t-shirt 2.700 litres of drinking water quantity a man drinks for 2.5 years

99% of the planet’s water is salty

Other valuable resources waste

1/3 of materials for clothes’ production is wasted

PROBLEM

ENVIRONMENTAL (A)

PROBLEM

ENVIRONMENTAL (B)

Fast fashion companies have shortened the season cycles.

Earth population is increasing in a significant rate.

7 billion today 9 billion by 20503 billion more in the middle class by 2030

With current levels of consumption we need the regenerative capacity of 1,5 earths.By 2050 we will need the capacity of 2,3 earths.

PIT STOP 1

If 1/100 American households shopped resale?

Like planting 24 million trees.

PIT STOP 2

The value of unworn clothes in UK?Last year only…

35 billion euros

OR

1.7 billion unworn pieces

Your wardrobe doesn’t express your current personal style.

Lack of time. Lack of space.

Need a simpler everyday life.

Fast changing trendsSocial media exposure

PROBLEM

LIFESTYLE

An online curated platform where users can buy andsell second-hand fashion items in great condition.

SAVE MONEYWhen buying stylish preowned

fashion items in great prices

MAKE MONEYWhen selling fashion items

you no longer use

SHARE CULTUREWhen participating in a community

that changes the way we livewith our clothes

OUR SOLUTION

OUR SOLUTION

B U T …

Keeping the shopping experience enjoyable!

OUR SOLUTION

R E T H I N K * R E U S E

=New era for fashion

Smarter & more conscious consumption

Simpler and more organised way of life

3RD WAVE

After CARS & ELECTRONIC DEVICES…

APPAREL embraces second-hand culturewith high growth rates.

PIT STOP 3

2/3of Europeans buy second-hand items.

A BIGGER SHIFT

P O W E R O F S H A R I N G E C O N O M Y

The ownership changes, but…we share the value.

A BIGGER SHIFT

“Most importantly is about resources. If we are going to continue like this, there is no other option than to work with sustainability.

In the long term the natural resources will run out if we continue business as usual.”

HELENA HELMERSSONHead of Sustainability

NOT IF BUT WHEN

PAULA SUTTER

ThredUp Board MemberFormer President

“It’s not a question of if but when hundreds of millionsof people all over the world make resale their

new healthy habit.”

BUSINESS MODEL

WA N T T O S E L L ?

BUSINESS MODEL

CHOOSE THE ITEM YOU WANT TO SELL

TAKE GREAT PHOTOS ANDUPLOAD YOU ITEM

WE EVALUATE YOUR LISTINGAND MAKE YOUR

ITEM LOOKS BEAUTIFUL

WE HANDLE THE SHIPPING OF THEITEM YOU SOLD

MONEY ADDED TO YOUR ACCOUNT

RETURNS POLICY

BUSINESS MODEL

WA N T T O ΒU Y ?

BUSINESS MODEL

PLACE YOUR ORDER. WE CONTROL AND PACKTHE ITEMS YOU PURCHASED.

WE DELIVER YOUR ORDER.

WE GUARANTEE YOUR MONEY. YOUR FEEDBACK IS PRECIOUS. ENJOY YOUR PURCHASE.

BUSINESS MODEL

Facebook, Email, Phone

AVERAGE RESPONSIVE TIME < 1 HOUR

W E I N V E S T I NU S E R ’ S E D U C AT I O N

We invest in personal and highly responsivecustomer service.

BUSINESS MODEL

We take

20% commissionon each completed transaction

PRODUCT

ACTUAL PRODUCTS

CHANEL MINI BAGby Evangelia

2.100 € from 3.000 €

JIMMY CHOO SHOESby Maria PS

350.00 € from 550.00 €

GUCCI SUNGLASSESby Marta

60.00 € from 430 €

KATE SPADE WALLETby Perivia

29 € from 180 €

DOLCE & GABBANA LEATHER BAGby Marpan

290 € from 1.200 €

MIU MIU BOOTSby KatherineK

200 € from 500 €

ZARA DRESSby Giulia

30 € from 60 €

SONIA RYKIEL SKIRTby Fashionista

180 € from 940 €

MICHAEL KORS DOWN JACKETby MaryMefani

270 € from 700 €

SOME OF OUR BRANDS

BRIEF TIMELINE

LANDING PAGEMiddle of April 2016

LIVE ONLY FOR SELLERSMiddle of July 2016

LIVE BOTH FOR BUYERS AND SELLERS

Beginning of September 2016

CURRENT TARGET MARKET

G R E E K W O M E N

Age18-60

TRACTION

1.100style shops

3.500products (2.700 approved)

>1.000brands 4.500

users

24.000Facebook fans (main online marketing channel)

MAIN COMMUNICATION CHANNEL

FACEBOOK(customer service intensive)

BUDGET

€AT MINIMUM LEVEL

PROOF CHECKING OUR FUNDAMENTAL ASSUMPTIONS

FINDING THE RIGHT PROMOTIONAL STRATEGY

RETURNING USERS

B U Y E R S2 0 %

S E L L E R S3 0 %

THE 4 OOPS

AUTHENTICITYWe don’t offer authenticity check. We accept returns if

the buyer proves that an item is fake.

MEDIUM QUALITY CONTENTUser generated content (photos, description, composition).

MEASUREMENTSMany different brands with many different size guides.

SIZESThe size line is not completed. The size of each

fashion item is unique.

Every wardrobe

avg. 90 pieces

GREEK MARKET

HIDDEN VALUE

Average cost

7.000 €

Unused

70% or 63 items% of items with resale value

30%

Average discount

50%

Make money

1.050Number of wardrobes

3.000.000

HIDDEN VALUE3.2 billion euros

BUYERS’ POTENTIAL INTEREST

GREEK MARKET

Women’s annual apparel turnover

1.6 billion euros

We can capture 5% of it

or otherwise save that amount

80.000.000 euros

GLOBAL MARKET

> 400 million invested in Online Apparel Resale from 2009-2015.

US apparel resale market will grow from 14 billion (2015) to 25 billion (2025).

GROWTH RATESOnline apparel resale

82%

Apparel ecommerce

14%

Retail

3%

PIT STOP 4

Retailers deliver 4-6 collections per year.

Mature resale players deliver a new collectionalmost every day.

SOLUTIONS OUT THERE?

I N G R E E C E …

Pit Stop 3.

Discount retailing: increasing growth rate

15% - 20% of a fashion company’s collection (mainly low sellers)

—>

Imagine the opportunity of the rest 80% - 85% hidden in our wardrobes!

DIRECT COMPETITION

Online & Physical Second-hand Stores

THERE ARE FEW

BUT.. OF A DIFFERENT BUSINESS MODEL

Pit Stop 3.

Discount retailing: increasing growth rate

15% - 20% of a fashion company’s collection (mainly low sellers)

—>

Imagine the opportunity of the rest 80% - 85% hidden in our wardrobes!

INDIRECT COMPETITION

Online & Physical Value Retailers

Foreign online marketplace for second-hand fashion

CONTACT US

hello@wildrobe.comfacebok.com/wildrobe

A GIFT FOR YOU

www.wildrobe.com

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THANK YOU!