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1/1 There has never been so many Out and Proud Gay celebrities, and Instagram creates new ones every day. Gay Men inspire us to be stronger, prouder, stylish-er and just plain hotter.
They can become our purpose to change, to come out, to be better.
The IDEA for this BRAND is to create a non-digital object that can help us, be a reminder to reach our goals and set new standards everyday.
RESILIENT REMINDER
TOUGH INSPIRATION
- The Idea
To look up to. To be inspired by.
BECOME THE KING YOU WANT
Mood Board: Look & Feel of the Brand King / Dandy / Stylish / Elegant / Savvy / Kingdom / Totem
1/1 - The Style
LAPEL PIN/CLIP
Ricordi Brand, provides a daily reminder for gentlegaymen who seek a daily inspiration, a constant trigger of encouragement and stimulus to become better and excel at being a gay man.
A reminder to be stylish, conquer the business world, become hotter, getting the hunk they want and be proud of being gay.
Set your standardsRicordi
LEATHER POUCH
1/1 - The Product
An Everyday Accessory
Layout Typography
Color Palette
Naming
Bellerose Abraham Lincoln
Remember to be
Not to forget
Call to mind
Remind yourself
Ricordi
1/1 - The Design
Set your standardsRicordi
Front Back
-Inside Pattern-
-Logomark--The Adv- -LAPEL PIN CARD-
Set your standardsRicordi
-Outer Style-
-Lapel Pin-
1/1 - The Identity
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