National Stockings Day 2011 Overview

Overview of activity and achievements20.10.11

The build up...

To donate £1 to Breast Cancer Care text ‘LEGS 75’ to 70070 or visit www.justgiving.com/nationalstockingsday

Retailers that got involved...

Retailers that got involved...

Oxford Street

Regional press contacted...

National press contacted...

Charnos social media activity...

Three competitions which took place on a Friday for the last 3 weeks, each week they won a different pair of the 75th

range which included Katharine, Ava and Marilyn.

Celebs gifted...

On the day...

Introducing the Charnos girls in London...

Broadcasts drop offs...

Coverage including social media...

To donate £1 to Breast Cancer Care text ‘LEGS 75’ to 70070 or visit www.justgiving.com/nationalstockingsday

18.10.11

Featured on www.livelikeavip.com with:

A seven day countdown, article by Zoe Griffin, Celeb survey and video on how to put on your stockings

www.livelikeavip.com and Zoe Griffin stats:

• 150,000 unique users• 620,000 page impressions• London Personality Of The Year, Runner-Up, London• Lifestyle Awards 2011• Cosmopolitan Blog Of The Year Awards Runner-Up,

2010 and 2011• Endorsed by David Hasselhoff, Brad Pitt and Robert

Pattinson - all of whom Zoe has met in the past 12 monthsReports from major London and worldwide showbiz parties including:

Cannes Film Festival, Brit Awards, BAFTA Awards, MOBOs, MTV Awards, Harry

Potter premieres, Twilight premieres and London Fashion Week

Pictures of the Day

Scottish Sun

Nottinghamshire Today

Did you hear the Charnos girls?

Or on BBC Lincolnshire?

“love them all, btw why is it not stocking day every day?”

“Here's a couple from work, for your National Stockings Day album, with off-black legwear coupled with grey shorts. http://bit.ly/o1xeEh http://bit.ly/qsbzSD”

“Lol they are stunning and have made my day much brighter as I been stuck.at home.poorly”

Send in your #NationalStockingsDay pictures and we'll put them all together in an album!....

@CharnosHosiery on

20.10.11