Marie Butson, ASOS

BAPI 25th October 2011

Marie Hamblin

Welcome to ASOS…..discover fashion online

•  Global online fashion retailer. No.1 online fashion retailer in the UK.

•  Womenswear, menswear, footwear, accessories, jewellery and beauty.

•  Globally growing at 142% YoY.

•  Revenues in excess of $500 million.

•  3rd most visited apparel site in the world (Daily Visits , Apparel Category, Comscore)

UK Shop to Global Fashion Destination

From a transactional commoditised relationship...

...to a community of committed fans

From an online shop...

...to genuine fashion destination

ASOS Customer Experience Today

ASOS.com  

Mobile  

Marketplace  Fashion  Finder  

ASOS.com  

Marketplace  Fashion  Finder  

Future Customer Experience

•  Customer  •  Brand  •  Community  •  Social    •  Interac=ve  •  Mobile  •  Localisa=on  

API For our Mobile Apps

•  The API powers our ipad/iphone APP (s).

•  Our API offers; –  a full Product catalogue –  Add to Shopping Basket Our API offers;

•  270,000 downloads •  No. 1 in the itunes

lifestyle charts

Going Public with the API

•  We’ve got a lot of assets •  Rich and interesting data

sets •  An audience hungry for

new ways of cutting that data

•  Satisfy our customer demand.

Assets in context

Some numbers...

ASOS.com  

Marketplace  Fashion  Finder  

Future Customer Experience PUBLIC    API  

PUBLIC    API  

Future Extensions to the Public API

ASOS  

Products  

Shopping  Basket  

Buyers  Sellers  

Search  

Ou<it  Building  

Checkout  

Ra>ngs  Likes  Loves  

Global  Outreach  

Marie Hamblin - API Product Manager marieh@asos.com

linkedin.com/in/mariehamblin ASOSMarie

Thank you Questions

Request an API Key developer.asos.com or ASOS_Dev