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L'OrealIndia
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Head office
Multi national company
• The diversity of beauty throughout the world
• First steps : the model takes shape
• L'Oreal on the road to greatness
• Becoming number one in the beauty industry
2000-present 1909-1956
1957-19831984-2000
History
Company Overview
Vision
Value’s
Mission
Our brand’s
BECAUSE YOU'RE WORTH IT
Gender Segmentation
Income Segmentation
Psychographic Segmentation
Age Segmentation
Benefits Segmentation
Segmentation of L’Oreal
Segmentation
Goals of L’Oreal in India
• Capture the market share• Providing higher quality products • Penetrate the lower income market
Competitors in Indian market
Product life cycle
Dev
elop
men
t
Gro
wth
Intr
oduc
tion
Mat
urity
Dec
line
Market share of L’Oreal
Other brand’s59%
L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6%
Brand ambassadors
Games by L'Oreal
• Reveal by L’Oreal• Revolutionary Business Game that will help
you discover what your future could be within a global business.
• L’Oreal Brand storm Recruitment• Business game and gives the unique
opportunity to experience the realities of working in a global marketing environment.
SWOT Analysis
•Strong and Focused Brand Portfolio •Presence in Emerging Markets •Strong R&D Capability
•Dependence on Western European Markets •Late Entry
•M&A Opportunities •Growth in Adjacent categories
•Competition from Private Labels •Price Competition among Branded Manufacturers
credits
Credits Ashwini Prabhu Forum Chheda Ninad Lele Yash Dave
Bibliology www.loreal.co.in
Thank you
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