Kalea rose hair_care_press_kit_2011 -NON DIVERTED PROFESSIONAL HAIR CARE

Kalea Rose Hair Care

A No-Diversion LineKALEA ROSE adheres to a strict No Diversion Policy. Martin Rodriguez states “Kalea Rose will not sell our products to beauty supply, grocery, drug or any other stores that are not professional salons. Hair companies have lied to salon owners labeling their products as salon only. Yet, they allow their products to be sold at non-professional places. This takes away from the salon industry and places products in the hand of the consumer without proper professional advice about application and use.”

Did You Know…

Satin and silk pillowcases help to maintain the hair shaft by reducing friction, tangling and breakage while sleeping, thereby prolonging the benefits of the keratin treatment. Try one of our specialized keratin treatment products!

New Products

Platinum Shampoo

Titanium Conditioner

Alloy

Keratin Care Hair Trio

Kalea Rose Platinum Sodium Chloride-Free Shampoo

Keratin hair treatments protect and smooth hair shafts by coating the hair follicle. The cortex (second layer of hair) is changed after the bonds of keratin are applied. Keratin is used to change the structure of the hair on the inside of the shaft and then bonds and locks into place on the outside of the hair follicle. This is just one element of our keratin treatment collection.

Kalea Rose Titanium Reconstructing Treatment

A quality deep-conditioning treatment with KERATIN use daily it is essential for protecting the hair after keratin blow out or chemichalas. A conditioner with Nutrients, B-complex omega 3 fatty acids, and proteins, Helps hair and keeps it looking healthy. This is just one element of our keratin collection. ее

AlloyA UV protectant leave-in spray for blow drying and the use of flat irons. Gives manageability and shine, free of parabensand sodium chloride, protect hair from the sun's harmful rays, which can fade hair color the keratin blowouts. Simple to use. е

Alloy protect from sun exposure and hot tools.

Keratin Balance SerumAdvanced science-driven innovation, humidity resistant keratin serum seals the cuticle and controls frizz by improving the appearance of hair immediately. Can be used to tame frizzy wild curls by adding extra shine and bounce. Apply a few pumps to towel dry hair and comb trough well. Concentrate extra serum on the ends of hair. Proceed to blow dry or can be used on dry hair to control flyaway hair for a silky smooth finish.

Actual product

La Rose Sulfate-Free ShampooA Mild sulfate free shampoo.With coconut oil. A sulfate, paraben, and sodium chloride free shampoo that gently cleanses the hair. Essential nutrients restore the natural beauty of your hair and balances out deficiencies. Works on all textures and color treated hair.

Passion ConditionerConditioning with orange and lavender oils. A double conditioner that adds strength and shine to the hair. As hair ages, it becomes duller and lifeless due to factors such as stress, environmental exposure, and chemical treatments. Kalea Rose PASSION conditioner is formulated with proteins and amino acids that mimic the “natural moisturizing factor” of healthy skin and hair.

Moon Shine Laminate• Gives your style a brilliant

gloss• Protects hair against

damage from thermal styling tools

• Improves hair’s condition as it smoothes the cuticle and eliminates frizz

• Creates a humidity-resistant barrier that controls your style in high-humidity conditions

Argania Tree Hair Oil Treatment• With argania spinosa oil with

omega-6 fatty acids,alsocontains large amounts of Vitamin E.

• This vitamin is a powerful antioxidant that quenches free radicals and neutralizes destructive oxidation.

• A Deep penetrating, fast absorbing treatment for all hair types.

• This deep penetrating ArganOil will be instantly absorbed into your hair.

Argania Styling Cream• Maximum manageability and

shine with a deep treatment and strengthening finisher.

• A botanically rich leave-in conditioning and styling balm to straighten and control curly frizzy hair. while giving incredible shine and manageability. A fusion of silicones and botanical stylersand conditioners deep treat and replenish hair over time.

Hair Clay• Ultra-light

emollient formula creates texture, definition, separation and shine with fluidity.

• Combines the grip of a wax with the flexibility of a pomade.

• The right balance between hold and slip delivers shine and hold Perfect for short to medium length and to polish long curls styles.

Wax & Wane• Ultra-light

emollient formula creates texture, definition, separation and shine with fluidity.

• Combines the grip of a wax with the flexibility of a pomade.

• The right balance between hold and slip delivers shine and hold Perfect for short to medium length and to polish long curls styles.

The Cure• The Cure is a Healing

Conditioner is a deep-penetrating conditioner.

• Ads moisture from within to heal and repair damaged hair areas.

• Renews strength and elasticity.

La Rose Hair Spray• Workable-hold aerosol

finishing and texturizingspray has an ideal dry-down period that allows texture, volume and lift to be created on dry hair.

• Great for up-do’s. • Perfect tool to create

texture and hold simultaneously.

More Body Texture Spray• Adds incredible volume to the

hair without stiff or tacky feel. This alcohol free stylerprovides fabulous amounts of body and shine.

• More -body texturizing spray has an ideal dry-down period that allows texture, volume and lift to be created on dry or wet hair.

• Perfect tool to create texture and hold simultaneously.

Revive Hair Complex• Conditioning, leave-in

detangling spray.• Detangling conditioners

and active botanicals leave hair with just the right amount of shine without weighing the hair down. Adds body and volume while it repairs split ends to leave hair looking healthy and ready to style. Sun filter added.

Del Mar Beach Spray• Adds incredible volume to

the hair without stiff or tacky feel.

• This alcohol free stylerprovides fabulous amounts of body and shine.

• With sea salt, Chamomile flower, rose water, lemon grass and algae.

• Create ‘Beach Wave’ hair with Del Mar Beach Spray

Grip Styling Gel• Gives curls ultimate hold

and control, leaving strands with a high gloss finish

• Ideal product for naturally curly, wavy or permedhair

• Perfect tool to eliminate frizz

• Does not weigh the hair down

• Does not flake

Sleek Styling• Sleek No Frizz Styling

texture cream• Blend of ultra-light

silicones Glycerin for moisture,castor oil,Citrusoils

• Anti-Humectants• Blow drying curly and

unruly hair• Unique styling cream

transforms hard to manage hair into smooth, silky- straight texture

Current Press

Kalea Rose has been featured in the mainstream and blogging press over the past year!

Gladys Magazine’s 2011 Summer Travel Issue

Gladys Magazine’s Holiday 2010 Issue

My Rays Of Sunshine The Blog

What People Are Saying…Jewel Juris Kalea Kalea kalea!!!!! The products are amazing though , I went to blonde and as any blonde knows the hair does suffer.... Not any more!!! Thanks Kalea!!!!

Kelly Williams Make Up Artist KTLA Ch.5 Morning News. I have received all of the wonderful Kalea Rose products and have absolutely love all of them.

Kathy Maus I love this line. The shampoo and conditioner smell wonderful. Using the Sleek styling creme and a bit of the Argarnia oil on my hair before drying leaves my hair soft, easier to manage and protected from the heat. I just got the hair spray so I can't wait to try it out for when I want a more set look :)

Trisha Centers This stuff is hard to find, trust me I have looked so you cant buy it every where but it is Absolutly amazing. If you have hair issues it is a MUST try. I love love love and I have curly, Frizzy, hair with highlights. This stuff is Truly Amazing :)

Esthetician Richard MerrillLove Love Loves Kalea Rose Hair Care!!!!!!

Where To Find In Florida

Joseph Kellner SALONS7250 Kirkman Road

Orlando Florida 32836407-421-5857

www.josephkellner.com

Where To Find In CaliforniaEvolution Hair Design8720 N. Figueroa Los Angeles, CA 90065323 225-5459

JARAN SALON1936 Harbor blvd. Costa Mesa, CA 92627

949 642-6245

Where To Find In Tennessee

Salon Resplendent1315 East Beaver Creek Rd. studio #5KnoxvilleTn.37918(865) 567-8590

http://www.salonresplendent.com

Where To Find In Arizona

Classic Beauty College3227 East bell roadPhoenix Az 85032

(602) 992-2282www.classicbeautycollege.com

Where To Find In CaliforniaHarbour Aesthetic Spa16845 Algonquin St.Huntington Beach Ca. 92649714 840-3690www.harbouraestheticspa.com/

Ooh La La Salon18120 Brookhust st.#59Fountain valley ca. 92708714 968-8669www.oohlalasalonspa.com

KALEA Hair Salon 1640 N. SpringLOS ANGELES CA 90012714 366-6964

To Start Your Own Account

New Mexico & Colorado: Monica Morgan 501.610.4793

South East US: Barbara Curry 678.485.3578

Brand Founder Martin Rodriguez:714.366.6964

All Press Inquiries

Please contact Mary Winkenwerder at beautepublicist@gmail.com

Join Us

Twitter: @StylistMartinFacebook: Martin Rodriguezwww.kalearose.net

Thank You!

We sincerely thank you for taking the time to review all of what Kalea Rose Hair Care has to offer! We welcome your inquiries.Maintain healthy hair and have a beautiful week!