Hot to generate leads via Social Media Marketing for Realtors and Loan Officers

Welcome To:How to Generate Leads and Attract More Customers

Proven Instant and Organic Lead Strategies That WORK!

Prepared For:YOU

“I’m 39…I don’t understand the Internet

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Who am I???

What can I do for you?

How Many of You Would Like to?

My Mission For You?

WIIFM – Today You’ll Take Away

1. How SMM Compares to Traditional Marketing Forms

2. The “WHY” and “WHAT” Tools to Use

3. How to Move from Good to GREAT

4. Organic Lead Generation Strategies

5. How to Build YOUR Online Identity

One HUGE Lead Generator

The Internet

Do You Have a Global Business

What Are We Competing For?

How Do The Links Rank?

Organic vs. Paid Search

Organic

Paid

Organic vs. Paid Search

90% of Clicks

10% of Clicks

The Two Ways To Generate Leads

Lead Generation Strategy – Choice #1

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1. Get leads from Website2. Get leads by Paying Referrals3. Get leads by Advertising4. Get leads by buying Email lists

Lead Generation Strategy

Lead Generation Strategy – Choice #2

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Algorithmic Ranking Factors

Algorithmic Ranking Factors

The Disruption of Interruption

CAN SPAM ACT of 2003

One-to-Many Many-to-Many

InterruptionFilter

the evolution of marketing

The Many Forms of Inbound

Search Mobile Social MediaOpt-In/

Subscribe

Social Footprint Today

•Where do you start?

•What do you need?

•How do you compete?

Golden Nugget

www.namechk.com

Inbounding Appears Overwhelming

Some Social Concepts to Noodle On

PROBLEM!!!

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• Similar to a business reception

• No constraints of time or space

What advice do you have???

3 Rules You Must Follow

E3

Educate Engage Entertain to Inspire

Attraction Marketing Plan

Social Networks

Search MarketingSEO

Content SyndicationPartners

Marketing Funnel

Blog

PIMP OUT Your Properties

Getting Started On Facebook

Place where you share photo’s, articles, video’s, and information with people you know or want to build a relationship with.

What

Why

How – Sign Up @ Facebook.com

• FB population larger than entire U.S.• Networking/Brand building is done in casual environments

Top Tips:

• Join 2-5 FB groups – facebook.com/groups.php (once logged in)• Build a Business Oriented “Page” Facebook.com/pages• Link Twitter and FB together via TweetDeck.com• Link YouTube to FB• Create specific targeted niche groups

Getting Started On LinkedIn

Build and Connect with professional people you know and trust in business

What

Why

How – Sign Up @ Linkedin.com

• The #1 Social Networking site for professionals• Has 50M registered users worldwide

Top Tips:

• Connect with all past clients• Connect with all people in your database• Give 5-10 recommendations and get 5-10• Use as a prospecting tool to research prospects• link with Twitter and sync posts by adding #in

Getting Started On YouTube

One of the best/easiest ways to get your videos to the people who matter to you.

What

Why

How – Set up a “channel” @ youtube.com

• 1B videos posted per day• #3 site worldwide• If a picture is worth a thousand words, a video is worth a thousand pictures

Top Tips:

• Tip #1• Tip #2• Tip #3• Tip #4• Tip #5

Six Steps to Generate Qualified Leads

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Get a blog or add blog capabilities to your web-site?

Wordpress, Blogger, Typepad, Tumblr or Posterous

Establish presence on LinkedIn, Facebook, Twitter and You Tube

Get in and listen. Start interacting./engaging in conversation.

Understand your buyers persona and then engage with content

Master the art of retention thru email marketing and lead conversion

E3 – Content is King & Distribution is the Queen

Just Do It

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Thank You!!

@ JTtheCoachJTtheCoach