Fitbit Inc. Company Report

Nan Tang | nantang

Products

flex99.55$

charge129.95$

chargeHR149.95$

surge249.95$

How does fitbit make money?

Fitbit Consumer

Health & fitness

tracker

Online dashboard & Mobile apps

Premium services

payments for products subscription for premium servs

Path to IPO

Revenue Growth

2011 2012 2013 2014

$14.5$76.4

$271.1

$745.4Total Revenue$ in millions

An Idea Was Born

In 2007, Eric Friedman and James Park, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.

No Manufacturing Experience

“ Several times, we were pretty close to being dead. Seven times we were close to death

- James Park

Fitbit History Timeline2007

2008

2009 First tracker launched~ 20,000 orders

2011

Got the idea!

PreparationReceived positive reaction

2012

2013 Flex and ForceWristbands

2014

One and Zip Bluetooth 4.0

Recalled ForceCharge and Charge HR

Ultra SurgeGPS

First mover advantage

Marketing strategy and execution

Competition

Jawbone up

Nike fuelbandMisfit Shine

Beddit AliveCor ECG

Lumo LiftApple Watch

Thank you!

Questions?