Express Maternity Line

Presented by: Nicole Bowman

•Headquarters in Columbus, Ohio

•700 stores in U.S.

•Annual net sales over $2 billion

•Known for its Editor pant and Stella, Eva, and Zelda jeans

•2001- Express becomes a dual gender brand

•Clothing is designed in NYC’s Manhattan Flat Iron District

•2007- Express comes under Golden Gate Capital

•Providing fresh, modern, and trendsetting clothing

•Moderate pricing

•Broad range of sizing

•Free shipping on customized orders

•700 stores conveniently located throughout the nation

•Exceptional customer service

•Yet to expand to international market

•No internet or catalog sale availability

•Deep and narrow merchandise assortment

•Lack of media use in advertising and promotions

•More extensive advertising within the media

•Expanding into an international market

•Providing internet sales option

•Maternity or Plus Size

•Increasing global competition

•Domestic competition

Target Market: Expectant and New Young Mothers

Provide a trendy, fashionable and reasonably priced maternity line for the business sophisticate and social maven

74%

21%

5%

In surveying 100 expectant and new mothers, we found that 74% felt a strong need for moderate, fashionable maternity wear.

5%

74%21%

Fall 2007 Color Forecast

Empire Waist Large Knits Pencil Skirts

Provide a fashionable, sophisticated designer brand at reasonable prices for expectant mothers

Button Up Shirt

•Cotton/Polyester/Spandex blend

•Button Up Front

•$50

Editor Pant

•Luxury Stretch Sateen

•Polyester/Rayon/Spandex blend

•Low rise

•Slight flare leg

•$70-80

Chiffon Top

•100% Silk Chiffon

•Thick gathered straps

•Beading on neckline and waist

•$60-70

Pencil Skirt

•Polyester/Lycra blend

•Slit in front

•Elastic Waist Line

•$55-65

Cashmere Large Knit

•100% angora/ cashmere

•Heavy draping

•Loose fitting

•$80

Wrap Dress•100% Cotton•Empire Waist •Silk Ribbon Tie

•$60

Grecian Empire Cross Drape

•100% Silk

•Empire Waist

•Double lined draping

$150

0%

5%

10%

15%

20%

25%

August October December

Month

% Monthly Planned Sales

September November January

(sales in millions)

$60

$47.5

$27.5

$55

$40

$17.5

Planned Markdowns

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY

25.9%

44.6%

9.7%8.9%

7.8%

2.9%

Media Advertising conducted in:

Marie Claire, Cosmo, Self,

Elle, Maternity and Style Magazine,

And Pregnancy Weekly

Television Advertising on:

Lifetime, WE, and Oxygen

Spokes model

Halle Berry