Coty Fragrances

Kerith Rae, Mike Razim, Jessica Sartoretto

Coty Vision

“To uphold François Coty's spirit of innovation...

not just in terms of product, but also in retail methods and experience creation.

An adventurous mindset and passion for beauty are what will drive Coty successfully from today into tomorrow.”

Heritage+

Innovation

Consumer Trends

Hyper-personalization Accessibility

Current Fragrance Industry

Current Fragrance Industry

Current Fragrance Industry

Will adding another fragrance revolutionize an industry awash

with look-alike alternatives?

Current Fragrance Industry

NO

++

But What Will?

Heritage Hyper-personalization

Innovation Accessibility

ParagonIntroducing...

A fragrance that revolutionizes the consumer purchase process by injecting hyper-personalization and accessibility

into a stagnant industry.

User Experience

Paragon I Want A Sample!

a model of excellence & perfection

Paragon is a fragrance that addresses a big consumer-facing industry. An industry with high prices and endless products where- because of fashion and style- the product will always

resist being commoditized. The model that Paragon boasts is an all-encompassing solution to a fragmented market that revolutionizes the way consumers purchase and experience

fragrances. A hyper-personal and easily accessible online world now exists with the advent of Paragon. We are the model for excellence and perfection.

Paragon.com

HeritageInnovation

Send a GiftDesign My Own

Contact Us

HeritageInnovation

Send a GiftDesign My Own

Contact Us

3 Easy Steps1. Portal

User Experience

Paragon.com

Paragon Send a Gift I Want A Sample!

HeritageInnovation

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Contact Us

2. Personalize

HeritageInnovation

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Size

3.4 oz. 2.5 oz. 1.7 oz.

Paragon.com

Paragon Send a Gift I Want A Sample!

HeritageInnovation

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User Experience

HeritageInnovation

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Color

2. Personalize

Paragon.com

Paragon Send a Gift I Want A Sample!

HeritageInnovation

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User Experience

HeritageInnovation

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Scent

2. Personalize

FruitTart Guava

Passion Fruit

FloralWild Orchid

VioletOrangeBlossom

CitrusKey Lime

Green PearLitchi

GiftLet the

recipientchoose!

Paragon.com

Paragon Send a Gift I Want A Sample!

HeritageInnovation

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User Experience

HeritageInnovation

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Engrave

2. Personalize

I hope life treats you kind And I hope you have all you've dreamed of.

And I wish to you, joy and happiness. But above all this, I wish you love.

And I will always love you.

Paragon.com

Paragon Send a Gift I Want A Sample!

HeritageInnovation

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User Experience

HeritageInnovation

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Send!

Thank You for your Purchase!

3. Purchase

User Experience

To the Woman I Cherish Most-

I can’t believe it has been three years. The time we have spent together is proof that time flies when you’re having fun, it seems like just yesterday we were sharing our first dance. I hope this bottle reminds you of those moments forever....

Love Always, David

Packaging

1904: Heritage

“a model of excellence & perfection”

2012: Innovation

Pricing & Costs

Size Price

1.7 oz. $70

2.5 oz. $100

3.4 oz. $135

Gift $15

COST REDUCTIONless shipping to storesno expensive displays

smaller slotting fee

POTENTIAL PROFITcustomer supportcommerce 24/7

ability to go global

Is Paragon not going to be sold at fragrance counters?

Questions

Why would I buy a fragrance without smelling it first??

In-Store KioskParagon

Fragrance Sample Mailers

Paragon.com

Paragon I Want A Sample!

HeritageInnovation

Send a GiftDesign My Own

Contact Us

a model of excellence & perfection

Paragon is a fragrance that addresses a big consumer-facing industry. An industry with high prices and endless products where- because of fashion and style- the product will always

resist being commoditized. The model that Paragon boasts is an all-encompassing solution to a fragmented market that revolutionizes the way consumers purchase and experience

fragrances. A hyper-personal and easily accessible online world now exists with the advent of Paragon. We are the model for excellence and perfection.

I Want A Sample!

Fragrance Sample Mailers

creativity herewww.paragon.com

Paragonscent

here

Who will Buy?

HHI: $75,000+

Age: 23-34“I’m doing more and more of

my shopping online.”“I’m willing to pay extra for

quality products.”“I’m the first of my friends to

buy new products.”“I consider myself a creative

person”INDIVIDUAL“I am affectionate,

passionate, loving and romantic”

Men & Women

THOUGHTFUL“I am brave, courageous, adventurous, and daring.”EXCITABLE

Will This Work?

Marketing Plan

Year 1 Paragon Photo-booth

Nos

e he

re

March 31, 2012

Excellence and perfection

www.paragon.dom

Paragon

March 31, 2012Excellence and perfectionwww.paragon.dom

ParagonParagon

Excellence+Perfection

Marketing Plan

Year 1 Magazine

Paragon

“a model of excellence & perfection”www.paragon.com

Marketing Plan

Year 1 Magazine

Marketing Plan

Year 1 Online

The perfect fragrance for youThe perfect fragrance for youand youThe perfect fragrance for youand youand you

The perfect fragrance for youand youand youand even you.

Paragona model of excellence & perfection

Marketing Plan

Year 1 Word-of-Mouth

Marketing Plan

Year 2

Experiential

Listening Post

Marketing Plan

Year 3

Expanded Bottle Choices

Added Colors

New Toppers

Marketing Plan

Year 3

Themed Gift Sets

It’s a Girl! Merry Christmas!

Bride to Be

Faster Further Freer

Paragon“a model of excellence & perfection”