Betsey Johnson Slideshare

Who is she? {overview}

• Fashion designer & high-end brand

• Trademark Look

• Exuberant, embellished & over

the top

Current Social Media

Follow @XoBetseyJohnson

Become a fan

www.betseyjohnson.com

Connect with Bloggers

• Intimate connection between brand and consumers

•Direct connection

• Great way to connect with high-fashion world

• Generate coverage by other bloggers

Betsey TV

• Day in the life

• Behind the scenes

• Runway shows

Smart Technology

• Constant, up to date information

• Location based services offering promotions upon check-in+

Media Plan

• Must take seasonal, holiday, and New York Fashion week into account

Jan Feb March April May June July August Sept Oct Nov Dec

Facebook X X X X X X X X X X X X

Twitter X X X X X X X

Tumblr X X X

In Store X X X X

Digital X X X X

Location X X X X

Budget

Utilize the daily budget feature to determine how much to spend at what time on Google AdWords

Media Budget

$5,000

$3,000

$2,000

$10,000

$7,000

$5,000 123456

=Facebook

=Twitter=Digital PR

=In store promotions

=Location based=Tumblr

Evaluation

Track and analyze conversations about brand across Facebook and Twitter

Clicks on web page

Track sales and conversions

More purchases More revenue Successful campaign