AAEVT Social Media Presentation

Social Media by

the Veterinary Technician

Mike Pownall, DVM

slideshare.net/mpownall

slideshare.net/mpequine/videos

1. Why vet techs should do it?

2. How vet techs can do it?3. When you shouldn’t.

Social Media

Vets =Too old, too busy, too

cautious

Too Old

Too Busy

Dammit Jim, I’m a Doctor, not an

Artist

Strategy

• What are our goals?

• How are we going to do it?

• What is your scorecard?

Strategy

• Facebook is not strategy• Facebook is a tool.

• Herd health is a strategy to minimize the spread of infectious agents

• A vaccine is a tool

Goals?

The Team

4Es of Social Media

• Educate• Entertain• Engage• Evangelists

Social Media Failure

• Boring• Inconsistent• Preach• Don’t engage• Don’t measure

We Want to be Found

Social Media Universe

Web Site

Elements of a Great Website

• SEO• Easy to navigate• Pictures• Shareable• Calls to Action!• Mobile friendly• Analytics

Web Site SEO

Easy to Navigate

Pictures

Shareable

Call to Action!

Mobile

Google Rankings

Google Places

Which Platforms?

“Our brand isn’t what we say it is.

It’s what the search engines say it is.”

Mitch Joel

www.yelp.com

Google Alerts

Social Media Policy

http://www.ibm.com/blogs/zz/en/guidelines.html

Social

If you can’t communicate

internally

You can’t communicate externally

Can We Measure It?

Preventative Health Plan

2010 2011 % $NMKT 8 26 225% 8100CB 14 26 86% 5400NG 0 7 3150

16,650

Your Social Media Strategy

• Goals• How• Measurements

• Internal challenges

• TIme• Buy in

Implimentation• Who are the leaders?• Get input from

everyone• Plan for the year• Create a calendar

The person doing Social Media at a vet practice

is as important

as the person who answers the phones

June 2011• 6500 web page views• 28,000 FB

Impressions• 3000 phone calls

www.veterinarybusinessmatters.com

mike@mpequine.com

www.slideshare.net/mpownallslideshare.net/mpequine/videos

Thank You

AAEVT Social Media Presentation

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