0903 system 3 google our content Including images gives you

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launch ▪ Amplifying a message or social campaign ▪ Driving engagement / conversation with a brand Is it just a #hashtag? Yes, you’ll need one and an idea to sit behind it but it’s not just about that hashtag… You want to team it up with promoted tweets and promoted accounts too Promoted Tweets = Engagement and amplifying your content Including images gives you much more stand out and has been shown to gain much higher engagement rates Promoted accounts = Followers Do you just tweet like normal? It’s a high exposure moment, so you probably want to put in a little more effort than usual. You want to try and structure a content plan specifically for the day. Most importantly you want great content sat behind it before, during and after. Break it down into phases BEFORE ON THE DAY AFTER PHASE 1 PHASE 2 PHASE 3 Midnight to morning, intr

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