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with theGolden CircleHow Great Leaders Inspire Action
Start
What did these four have in common?
All fourthe golden circle.started with
What is The Golden Circle?
“It is a principle grounded in the tenets of biology.” --Simon Sinek
leadersGreat
Think
ThinkACT
ThinkACTCommunicate
Why
Why How
from the inside out.WhatWhy How
Neocortex rational factuallogical detail-orientedtextual statistical
What
Limbic Brain & Amygdala purpose decision-makingcontext instinctemotion no language
How & Why
What’s Wrong with What?
“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Focused on being “first”
“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditionsFocused on being “first”
“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditionsSufficient funding
Focused on being “first”
“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditions
The best mindsSufficient funding
Focused on being “first”
“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditions
The best mindsSufficient funding
Focused on being “first”(Gave Up Because he Wasn’t first)
What’s rightabout why?
The Wright Brothers
The Wright Brothers
No notoriety
The Wright Brothers
No notoriety The right people
The Wright Brothers
No notoriety The right peopleNo funding
No notoriety The right peopleNo funding Belief in the promise of flight
The Wright Brothers
The Wright Brothers(Credited with the First Man-Powered Flight, December 17, 1903)
No notoriety The right peopleNo funding Belief in the promise of flight
Why doesWhy work?
We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them.
--Simon Sinek
One man,
one speech, immeasurable impact.
Start withthe golden circle
Start with
Why
Sources: Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio
Hardcover: New York, 2009.Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.
TED: Ideas worth spreading. Retrieved September 14, 2012, from http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Images:Sun (slide 1): jenny downing via Flickr
Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via FlickrSteve Jobs: acaben via Flickr
Orville and Wilbur Wright: Wikimedia CommonsMartin Luther King, Jr.: Library of Congress
Brain Scan (slide 5): Health Research Board via FlickrO is for Occipital (slides 13-14): Illuminaut via Flickr
Samuel Pierpont Langley: Wikimedia CommonsMarch on Washington (slide 31): Wikimedia Commons
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