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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
12 September 2015
Lezione 6 Federico Capello COO & Co-founder SEE YOUR BOX Dai banchi di Talenti per l'Impresa all'impresa sul mercato: storia di un successo From TPI course to a real start-up on the market: a successful story
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
• About me • SEC I: #TECH #STARTUP
• Definition
• Lifecycle and finacing
• SYB milestones
• SEC II: HOW WE MADE IT • #Vision
• #Team
• #Execution
• SEC III: CASE HISTORY • @SeeYourBox Real-Time monitoring logistics service
LESSON 6 – 12 Sep 2015
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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ABOUT ME
Bachelor Degree
Economics 2008
Erasmus Pantheon-Assas
Paris II 2009
Business Admin.
Dissertation CSR 2012
Entrepreneurship Programme
Bath University Jul 2013
Talenti per l’Impresa
Fondazione CRT 2013
Sustainability Report GRI
2012
Technology projects – Home
automation - Security
2013
Start Up Weekend IOT Start Up Navigation &
Monitoring Sector 2014
IOT Start up 2014- now
fc.federicocapello@gmail.com
Federico Capello twitter fcT0 mail: fcapello@seeyourbox.com
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
• About me • SEC I: #TECH #STARTUP
• Definition
• Lifecycle and finacing
• SYB milestones
• SEC II: HOW WE MADE IT • #Vision
• #Team
• #Execution
• SEC III: CASE HISTORY • @SeeYourBox Real-Time monitoring logistics service
LESSON 6 – 12 Sep 2015
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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• INNOVATIVE PROJECT (product or process)
• HIGH FAILURE RATE (9 on 10)
• SOLUTION FOR REAL PROBLEM • MAY EVOLVE TO A COMPANY
* Riccardo Luna “Cambiamo Tutto!”, Editori Laterza, pag.15
#TECH #STARTUP : DEFINITION*
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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#TECH #STARTUP: LIFECYCLE AND FINANCING
http://fundersandfounders.com/how-funding-works-splitting-equity/
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
#TECH #STARTUP: SYB MILESTONES
2013 2014 2015 2016 2017 2018 2019
ü Business idea ü Team creation
ü Beta system version ü Awards ü Commercial contacts ü Key partnerships ü MOU agreement
ü BlueLion Incubator ü Swiss branch ü 2nd system version ü B2B exhibitions ü First client ü EU-Cisco funds ü Revenues • EBITDA 0
• Revenues > $2ml • EBITDA positive
• Brand • 3rd system version • Revenues > $10ml • Net profit • Market penetration
• Company organization • 4th system version • Revenues > $25ml
• 5th system version • Revenues > $80ml • Cash positive
1st injec>on Seed Round Round A Round B Round C
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
• About me • SEC I: #TECH #STARTUP
• Definition
• Lifecycle and finacing
• SYB milestones
• SEC II: HOW WE MADE IT • #Vision
• #Team
• #Execution
• SEC III: CASE HISTORY • @SeeYourBox Real-Time monitoring logistics service
LESSON 6 – 12 Sep 2015
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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#VISION: #IOT #TECH
SEE YOUR BOX mission is to provide a real-time logistics monitoring service for goods
shipped around the world without need for a dedicated communication infrastructure
We believe Internet of Things technology is the key to provide this solution
http://postscapes.com/what-exactly-is-the-internet-of-things-infographic
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
10
#VISION: #IOT #TECH #DETAILS
http://postscapes.com/what-exactly-is-the-internet-of-things-infographic
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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• Economic Profit is not considered as company priority in mid-terms
• Focus on users and data collection • Big Data Analysis
#VISION: #IOT #VALUECREATION
Objec&ve IOT Startups: EQUITY VALUE CREATION
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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#VISION: #IOT #EQUITY #VALUE @WAZE
RECENT M&As (MULTIPLES ON ANNUAL REVENUES)
Waze data used to improve navigation experience for 250m of Google Maps users and over 800k websites connected via APIs
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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#TEAM: #ORGANIZATION
COMPATIBILITY SKILLS COMPLEMENTARITY
Focus on:
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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#TEAM: #SELECT #PERSONALITY WITH #MEYERS-BRINGS #TYPE
https://memoirsofhereafter.files.wordpress.com/2014/12/myersbriggstypes.png
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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#EXECUTION: #WORK #HARD
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
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#EXECUTION: #STRUCTURE #PROCESS
IDEA + TEAM + PRODUCT +
CUSTOMERS + PASSION + MONEY +
SUPPLIERS …are not enough…
…you need to define internal
PROCESSES…
+ =
… to create a REAL
COMPANY
Porter’s Value Chain
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
• About me • SEC I: #TECH #STARTUP
• Definition
• Lifecycle and finacing
• SYB milestonesimeline
• SEC II: HOW WE MADE IT • #Vision
• #Team
• #Execution
• SEC III: CASE HISTORY • @SeeYourBox Real-Time monitoring logistics service
LESSON 6 – 12 Sep 2015
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
This report is solely the property of See Your Box Ltd. No part of it may be circulated, quoted, or reproduced for distribution without prior approval from See Your Box Ltd. This material was used during an oral presentation; it is not a complete record of the discussion. No liability is attached to See Your Box, with respect to any information, estimates, forecasts or projections set out in this presentation See Your Box does not accept responsibility or liability for any loss or damage suffered or incurred by you or any other person or entity however caused (including, without limitation, negligence) relating in any way to this Presentation including, without limitation, the information contained in or provided in connection with it, any errors or omissions from it however caused.
Make your box intelligent
@SEEYOURBOX
www.seeyourbox.com
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX: AN INTELLIGENT SOLUTION TO COMMON LOGISTICAL PROBLEMS
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX: AN INTELLIGENT SOLUTION TO COMMON LOGISTICAL PROBLEMS
21
LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX: AN INTELLIGENT SOLUTION TO COMMON LOGISTICAL PROBLEMS
22
LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX SOLUTIONS FULFIL TODAY’S LOGISTICAL NEEDS
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX PROVIDES A FULLY INTEGRATED SERVICE
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX: ONE BUTTON DOES IT ALL
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX: YOUR INFORMATION IS SAFE
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LEZIONE 6 Federico Capello – SEE YOUR BOX
12 Sep 2015 mail: fcapello@seeyourbox.com twitter: @fcT0
@SEEYOURBOX: INFORMATION IS ANALYSED IN REAL TIME
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