Radical agility - from command & control to purpose, autonomy & mastery

RADICAL AGILITY

THE RESPONSE TO CONTINUOUS CHANGES

gfo Regionalmeeting, 17th of March 2016Zalando SE, Mollstr. 1 “The Shuttle” (Tech Innovation Lab @Zalando

~3 BILLION EURO net sales 2015

OVER135 MILLION

WHAT WE DO

2

visits per month

50% return rates across all categories

active customer

AROUND 18 MILLION

over

150,000 product choices

~10,000 employees in Europe

over 1500 brands

☐  FASHION COMPANY?

☐  OPERATIONS COMPANY?

☐  TECHNOLOGY COMPANY?

WHO WE ARE

3

WHO WE ARE

☑  FASHION COMPANY expert for online fashion

4

☐  OPERATIONS COMPANY?

☐  TECHNOLOGY COMPANY?

WHO WE ARE

5

☑  FASHION COMPANY

expert for online fashion ☑  OPERATIONS COMPANY

excellence in operations with internal logistics network

☐  TECHNOLOGY COMPANY?

WHO WE ARE

6

☑  FASHION COMPANY

expert for online fashion ☑  OPERATIONS COMPANY

excellence in operations with internal logistics network

☑  TECHNOLOGY COMPANY

mastermind in technology - driver for innovation

YESTERDAY

WE CONNECTED TWO PLAYERS

“I am looking for a shop which delivers me the best fashion-products fast.”

ONLINE SHOPPER

“I am looking for opportunities to sell fashion products.”

BRAND MANAGER

TODAY

WE CONNECT FASHION AND PEOPLE

/29

“I just spotted this cool sneaker on Pharrell‘s Instagram account.”

CUSTOMER

@ pharrell, 5m followers

OUR VISION

10 10

/29

“Well, let me see which one it is.” ZALANDO

“I just spotted this cool sneaker on Pharrell‘s Instagram account.”

CUSTOMER

11 @ pharrell, 5m followers

OUR VISION

11

/29

„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“

ZALANDO

12 @ pharrell, 5m followers

OUR VISION

12

/29

ZALANDO

„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“

“A really cool sneaker. Do you have it in other colours?”

CUSTOMER

13 @ pharrell, 5m followers

OUR VISION

13

/29

„This sneaker classic is available in all sort of colours. There is a selection for you.“

ZALANDO

14

OUR VISION

14

/29

ZALANDO

„This sneaker classic is available in all sort of colours. There is a selection for you.“

“Wow, I like the green one. How can I get it within the next hour?”

CUSTOMER

15

OUR VISION

15

/29

ZALANDO

„You can get it at the Adidas Originals store at Münzstraße, Berlin.“

16

OUR VISION

16

/29

ZALANDO

„You can get it at the Adidas Originals store at Münzstraße, Berlin.“

“That‘s great, but I don‘t have time now, can you deliver it to me?”

CUSTOMER

17

OUR VISION

17

/29

ZALANDO

„Sure, we can send a bike messenger and he will be with you in 35 minutes.“

18

OUR VISION

18

/29

ZALANDO

„Sure, we can send a bike messenger and he will be with you in 35 minutes.“

„Perfect, I look forward to receiving it. And thank you!“

CUSTOMER

19

OUR VISION

19

FROM COMMAND & CONTROL

TO PURPOSE, AUTONOMY & MASTERY

TEASER

22

PURPOSE

23

MANIFEST ZALANDO´S PURPOSE

AUTONOMY

24

EMBRACE AUTONOMY

MASTERY

25

COACH AND DEVELOP THE INDIVIDUAL

TRANSFORMATION

WE CHANGE SOME THINGS

TEAM CHANGES

27

TEAM LEAD

PRODUCT MANAGEMENT

ENGINEERING

QUALITY ASSURANCE

PRODUCT ORGANIZATION

ENGINEERING ORGANIZATION

BUSINESS ASSURANCE ORGANIZATION

LEADERSHIP CHANGES

28

DELIVERY LEAD

PEOPLE LEAD

TEAM LEAD

CONSTITUTION

29

OBJECTIVES AND KEY RESULTS

30

TEAM OKRs

COMPANY OKRs

TEAM OKRs

TEAM OKRs

TEAM OKRs

PRAXIS REPORT

IMPLEMENTATION OF THE PRINCIPLES IN BUSINESS ASSURANCE

TEAM DEVELOPMENT

Kickoff Workshop

PURPOSE AUTONOMY MASTERY

RADICAL AGILITY

CH

AN

GE

CU

RV

E

TEAM DEVELOPMENT

Kickoff Workshop

Purpose & Vision

PURPOSE AUTONOMY MASTERY

RADICAL AGILITY

CH

AN

GE

CU

RV

E

TEAM DEVELOPMENT

Kickoff Workshop

Purpose & Vision

PURPOSE AUTONOMY MASTERY

RADICAL AGILITY

Workgroups

CH

AN

GE

CU

RV

E

TEAM DEVELOPMENT

Kickoff Workshop

Purpose & Vision Distributed Leadership Framework

PURPOSE AUTONOMY MASTERY

RADICAL AGILITY

Workgroups

CH

AN

GE

CU

RV

E

TEAM DEVELOPMENT

Kickoff Workshop

Purpose & Vision Distributed Leadership Framework

PURPOSE AUTONOMY MASTERY

RADICAL AGILITY

Roles 1.0

Workgroups

CH

AN

GE

CU

RV

E

TEAM DEVELOPMENT

Kickoff Workshop

Purpose & Vision Distributed Leadership Framework

PURPOSE AUTONOMY MASTERY

RADICAL AGILITY

Roles 1.0

OKRs

Workgroups

CH

AN

GE

CU

RV

E

TEAM DEVELOPMENT

Kickoff Workshop

Purpose & Vision Distributed Leadership Framework

PURPOSE AUTONOMY MASTERY

RADICAL AGILITY

Roles 1.0

OKRs

Roles 2.0

Workgroups

CH

AN

GE

CU

RV

E

DISTRIBUTED LEADERSHIP FRAMEWORK

Agile & Lean

Integral Approach

Sociocracy 3.0

Holacracy

Distributed Leadership Framework

DISTRIBUTED LEADERSHIP FRAMEWORK

Facilitator Transparency

Governance Meeting

Operational Sync Meeting

Special Topic Meeting

Purpose

Autonomous Roles Tension

What?

How? Proposal

BENEFITS FOR BUSINESS EXCELLENCE

41

1.  HELP TO CHANGE THE MINDSET

2.  EFFICIENT MEETINGS

LESSONS LEARNED

42

-  MINDSET SHIFT

-  CHANGE TAKE TIME

-  REACT AGILE

-  ENABLE THE PEOPLE

CONTACT

43

GUNNAR OBSTDelivery Lead Platform Excellence Business Audit - Business Excellence - Site Reliability Engineeringgunnar.obst@zalando.de

ZALANDO SEhttp://corporate.zalando.de

ZALANDO TECHNOLOGYhttp://tech.zalando.com

MEETUP http://www.meetup.com/