Organizational Behaviour of Starbucks

Presented by:-Jincey Jose (A009)-Shraddha Bhatt (A024)-Richa Tupsakhare (A022)

Organizational Culture of Starbucks

Submitted to:Dr. Ashok K Panigrahi

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Contents

• Organizational Culture-brief• Starbucks’ Company Profile• Mission• Organizational Structure• Starbucks’ Culture• Business Ethics & Compliance• Reference

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OC- Brief

Organizational culture:• A system of shared meaning held by members

that distinguishes the organization from other organizations.

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7 characteristics:1. Innovation and risk

taking2. Attention to detail3. Outcome orientation 4. People orientation 5. Team orientation6. Aggressiveness7. Stability

OC- Brief

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From Bean to Cup• Started in1971 in Seattle, Washington named “Starbucks

Coffee, Tea and Spice” by Jerry Baldwin, Zev Siegel and writer Gordon Bowker

• Over 1500 stores in North America

• Jim Donald, the current CEO and president

• Starbucks offered coffee drinks, dark roasted coffee beans and coffee making equipment

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Starbucks Mission

Their Coffee• It has always been, and will always be, about quality.

• They’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them.

• They care deeply about all of this; their work is never done.

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Their Partners• They’re called partners, because it’s not just a

job, it’s their passion.

• They always treat each other with respect and dignity.

• And they hold each other to that standard.

Starbucks Mission

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Their Customers• When they are fully engaged, they connect

with, laugh with, and uplift the lives of their customers—even if just for a few moments.

• It’s really about human connection.

Starbucks Mission

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Starbucks Global Reach

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Organizational Structure

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Starbucks’ Culture• To create a third place- a place between

work and home, where people would meet over coffee and create community

• One person one cup at a time

• As the company grew they would give back to communities and environments, including the communities from which the coffee originates

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They offer two landmark programs for their partners:

• Comprehensive health coverage for eligible full- and

part-time partners• Equity in the company

through Bean Stock.

Starbucks’ Culture

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•From the extremely top of the company to the newest member of the team, they work together to deliver

•Starbucks employees are called baristas

•They attempt to educate their customers with knowledge on what they’re drinking and other drink that they may enjoy.

Starbucks’ Culture

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Characteristics of Starbucks

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Go Green

• In 2009, Starbucks successfully implemented a new water saving solution that meets government health standards.

• The organizational culture of Starbucks is well-known for its role in recycling.

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Go Green

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• All of the employees wear green Starbucks aprons and display energetic and friendly attitudes.

• Every employee appears to be happy to serve customers and focused on customer needs.

Starbucks’ Culture

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Starbucks’ Culture• Their employees conform to the organizational

culture by maintaining a clean, inviting and friendly environment for their customers.

• Customers can choose several variations including sizes, flavours, and preparation techniques.

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Business Ethics & Compliance

• It includes Starbucks Policy Office, a program that supports Starbucks Mission and helps protect their culture and their reputation by providing resources that help partners make ethical decisions at work.

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• Once one of the store had been very busy and didn’t find time for the routine cleaning. The manager told everyone that if they don’t complete their tasks before they punch out they will have to stay “off the clock” to do so.

• Working off the clock is strictly prohibited by Starbucks. Starbucks is committed to ensuring that all partners are accurately compensated for all work performed.

Any requests to work off the clock must be reported to Partner Resources or Business Ethics and Compliance.

Business Ethics & Compliance

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Reference• https://sites.google.com/site/cultureofcoffeea

nt3150project/home

• http://www.businessholic.net/the-inside-of-a-starbucks-company/

• www.starbucks.in

05/03/2023 27Thank You!