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Want to know how to ensure successful membership applications and membership renewals? We've pulled together a list of things you should consider to improve both application and renewal rates in your membership organisation.
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MEMBERSHIP APPLICATIONS& MEMBERSHIP RENEWALS
T I P S & A D V I C E O N E N S U R I N G S U C C E S S
You must have an efficient application process for all your different member types:
Free Web Membership
Student Membership
ProfessionalMembership
Retired/ Alumni
Membership
Members will join at different stages of their membership lifecycle
Give your members different ways to apply
Online Paper Forms Telephone
Make it easy and secure to pay for membership
Direct Debit
Credit/Debit Card Online
Invoice
Make it easy for members to track their application progress
Stage 1
Stage 2
Stage 3
MEMBERSELF
SERVICEPORTAL
To Recap…
Think about different
member types
Give them different ways
to apply
Give them different ways
to pay securely
Make it easy for them to track their progress
1 32 4
Factors affecting successful renewals:
The 2012-13 Membership Research Report showed that membership organisations were more likely to enjoy a high retention of members when the renewal programme was well structured and, if possible, when automatic renewals were enabled.
Make sure there is plenty of warning for your members, and a well-structured reminder schedule to ensure they are well prepared for their renewal date.
Communication Frequency
Communicate with members via a format they’ve requested. This could be through email newsletters, telephone calls, social media, your website or letters.
Communication Methods
Factors affecting successful renewals:
Let your members know what value they’ve gained from their membership that year. A Benefits Statement is extremely effective at reminding members why they should renew.
Communicating Value
Factors affecting successful renewals:
Let your members know what value they’ve gained from their membership that year. A Benefits Statement is extremely effective at reminding members why they should renew.
Communicating Value
Make sure you’ve actually delivered on the benefits you’ve promised!
Factors affecting successful renewals:
Consider using early-bird renewal offers. Also consider offer web based renewal packages and payment by instalments, or even consider retaining credit card details for automatic renewal each year to take the hassle out of membership completely.
Make is easy and attractive to renew
Factors affecting successful renewals:
Analyse data from previous years to understand who is likely to renew and ensure you focus your efforts on them. Additionally you can also focus efforts on your most valuable members to gain the most rewards.
Understand who will and who won’t renew
Factors affecting successful renewals:
To Recap…
Communicationfrequency
Communicatevalue
Understand where to focus
your efforts
Communication methods
1 53
2
Make it easy and attractive
to renew
4
Silverbear Membership is the UK’s leading membership management solution, uniquely awarded in the Professional Membership, Trade Unions, Arts & Heritage, Charities, Regulators and Regulatory Bodies and all NFP sectors with Microsoft’s
“Certified for Microsoft Dynamics” (CFMD) accreditation.
REQUEST A DEMO
01483 409 409 | hello@silverbear.com | www.silverbear.co.uk
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