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Can we use the Lean Startup approach to develop solutions to long-standing social, environmental, and economic challenges? Can we use the rigor of the Lean Startup methodology to run lots of little experiments that might help us achieve some big, hairy, audacious goals? We're trying to find out. We developed this presentation as part of the first ever (as far as we know) Lean Impact-a-thon taking place on September 6 in Washington, DC. Learn more about the event, and look out for a case study on if this approach was effective, come soon! http://leanimpactathon.tumblr.com/
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Presented by: Alison GoldSaturday, September 6, 2014
10:00 am – 4:30 pmImpact Hub DC
#LeanImpactAlison: @AKGold11Eric: @EShih
THANKS TO OUR HOST!
LEAN STARTUP IS NOT
Cheap Startup
Fast Startup
Shortcut Startup
LEAN STARTUP IS A METHODOLOGY
6
7
SO, HOW DO I DO THAT?
1. List your assumptions
2. Understand your customers or stakeholders
3. Experiment efficiently
4. Adjust direction based on evidence.
LIST YOUR ASSUMPTIONS
UNDERSTAND YOUR CUSTOMERS OR STAKEHOLDERS
EXPERIMENT EFFICIENTLY
ADJUST DIRECTION BASED ON EVIDENCE
Persevere Pivot
EXAMPLE: HOW DO BLIND PEOPLE FIND OUT THE TIME?
UNDERSTAND YOUR CUSTOMERS OR STAKEHOLDERS
EXPERIMENT EFFICIENTLY
ADJUST DIRECTION BASED ON EVIDENCE
www.eone-time.com
COMPLICATED ≠ COMPLEX
SOCIAL CHANGE IS COMPLEX
Vision
• What will the world look like when we succeed?
Barriers
• What do we think is preventing the world from being that way?
Hunches
• What do we think needs to happen to address the problem, and achieve our vision?
Vision
• What will the world look like when we succeed?
Make your vision specific and measurable!
Example:• 100% of DC school children graduate from high
school.
Generate a list of a bunch (15-20) of barriers!
Examples:• There are too many students in classrooms• Curriculum isn’t relevant or engaging• Students drop out of school
Barriers
• What do we think is preventing the world from being that way?
As a team, select one problem, and use the stickies to generate a bunch (15-20) of ideas.
Examples (for students dropping out):• Increase access to birth control• Ensure that kids aren’t promoted to the next
grade without getting the necessary skills.
Hunches
• What do we think needs to happen to address the problem, and achieve our vision?
Vision
Barriers
Hunches
BarriersBarriers Barriers Barriers Barriers Barriers Barriers
Hunches Hunches Hunches Hunches Hunches Hunches HunchesHunchesHunches
SO, WHAT DO WE DO NOW?
1. List your assumptions
2. Understand your customers or stakeholders
3. Experiment efficiently
4. Adjust direction based on evidence.
WHERE DO I GET DATA ON DC?
Population, race, ethnicity, income, poverty, employment, education, public assistance, single-parent families, low weight and teen
births, income, housing, crime and more are available from the Urban Institute and LISC:
www.neighborhoodinfodc.org
BE HERE AT 3:45 PM PREPARED TO SHARE THE ANSWERS TO THE
FOLLOWING…1. What was your team’s vision?2. What barrier did we decide to focus on that is
preventing your vision from being reality?3. What hunch did you decide to explore today?4. What are 3 things we learned about our hunch
through our work today?5. Given what you learned about your hunch—
would you pivot or persevere?
Presented by: Alison GoldSaturday, September 6, 2014
10:00 am – 4:30 pmImpact Hub DC
#LeanImpactAlison: @AKGold11Eric: @EShih
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