Joe Gollner: Mastering Content 4.0

Mastering Content 4.0

And Other Unnatural Acts

Joe Gollner | @joegollnerManaging DirectorGnostyx Research Inc.

The Road to Content 4.0

Industry 1.0 to 4.0

Web 1.0 to 4.0

Content 1.0 to 4.0

Mastering Content 4.0

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Industry 1.0 – Division of Labor & Water/Steam Power

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Industry 2.0 –Assembly Line & Scientific Management

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Industry 3.0 – Computer Aided Manufacturing & Lean

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Industry 4.0 – Intelligent Manufacturing & Smart Parts

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The Steps to Industry 4.0 Recap

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Source: www.allaboutlean.com

Web 1.0 – Connecting Information Sources

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Web 2.0 – Connecting People

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Web 3.0 – Connecting Knowledge

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Web 4.0 – Connecting Intelligent Agents

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Increasing Intelligence of Connected Components

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Web 3.0 Web 4.0

Web 1.0 Web 2.0

Web PagesWeb Sites

PortalsSearchEngines

Blogs SocialMedia

Wikis Multi-UserGaming

Taxonomies

Ontologies

Artificial Intelligence

SemanticSearch

Natural Language Processing

Semantic Enterprise

AgentNetworks

SemanticRecommendation

Incr

easi

ng

Kn

ow

led

ge C

on

nec

tivi

ty &

Rea

son

ing

Increasing Social Connectivity & Engagement

Adapted from Source:

Nova Spivak, John Breslin, Mills Davis -in Semantic Web Report

2008

Content 1.0 – Content & Format are One

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Content 1.0 – Applies to Traditional Publishing

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Content 1.0 – Applies to Most Web / Mobile Sites

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Content 1.0 – Output Focused

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No separationbetweenthe contentand theinformationproduct beingpublished

Content

Product

Content1.0

Content 2.0 – The Separation of Content & Format

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Content 2.0 – Content Managed as Content

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Content is separated from format &it is used to produce two or moreinformation products

Product

Product

Content

Content2.0

Content 2.0 – Single Source Publishing

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Content 3.0 – “Integrated” Content

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Content 3.0 – Connecting the Content Dots

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Semantics

Product

Product

Source

Source

ProductContent

Content3.0

Multiple authoritativesources

Shared semantics

Numerous information events

Content 3.0 – End-to-End Lifecycle Integration

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Design

Guidelines

Process

Specifications

Part

Standards

Document

Services

Data

Services

Logic

Services

Operational

Feedback

Content

Evolution

Manufacturing

Logistics

Design

Intent

Plans

Deviations

Issues

Changes

Documentation

Notes

Production

Source to use bidirectional integration establishesan authority network that can continuously improve

Content 4.0 – Smart Content

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Content 4.0 – Self-Assembling & Self-Rendering

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ProductSource

SourceProduct

ProductSource

Semantics

ProductSource

SourceProduct

ProductSource

Semantics

ProductSource

SourceProduct

ProductSource

Semantics

Content thatassembles, transforms,& renders,

dynamicallyin response to contexts &agent needs

Content4.0

Content

Content 4.0 – What does it look like – really?

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Data Logic

Analytics Media

Text

Smart Content

Data Logic

Analytics Media

Text

Smart Content

Data Logic

Analytics Media

Text

Smart Content

Data Logic

Analytics Media

Text

Smart Content

Validation Processing

Validation Processing

Validation Processing

Validation Processing

The Emergence of Content 4.0

One FormatOne Owner

One Delivery

Many FormatsOne Owner

One Delivery

Many FormatsMany OwnersOne Delivery

Many FormatsMany Owners

Many Deliveries

Portal

CRM

Product DB

Feedback

EmbeddedHelp

SupportKnowledge

Base

Virtual Product

VirtualSupply Chain

Content MoleculesDiscovery

Agent

ChatBot

Content 1.0 Content 2.0 Content 3.0 Content 4.0

Publications Topics Components Molecules

Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0

Prepared in Collaborationwith Marie Girard (IBM)

Content 4.0 is the Shape of Things to Come

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Implications

Inescapable Trends in Professional Communication

Content becomes much more precise & technical

Content creation becomes much more collaborative

Content creation becomes one part in a total system

Content activities become much more complex

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So What about Mastering Content 4.0?

Double-down on DigitalPursue the implications

Adapt to all the AnglesAnalytics

Video

Responsive design

Animation

Data-driven Interactivity

Enable CollaborationBe the connection

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Collaboration at the Heart of our Community

We are headed inthe right direction

There are engineering precedents to follow

The burden of complexity can be shared & managed

Together we can meet the challenge of Content 4.0

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Closing Thought – Content 4.0 is already here…

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The future is already here…it’s just not very evenly distributed

- William Gibson

Making Connections

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Joe GollnerManaging DirectorGnostyx Research Inc.1 Rideau Street, Suite 700Ottawa, Ontario, Canadawww.gnostyx.comjag@gnostyx.com

Twitter: @joegollner

Content Philosopher Blog:www.gollner.ca

info@gnostyx.com