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With distinctive packaging and a compelling product concept, Method hascarved out a unique spot in the previouslystaid cleaning-products market.
Positioning is the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market.
POSITIONING AND BRANDING A SMALL BUSINESS
Building BRANDS for a small business is a challenge because these businesses have a limited budget and resources.
Apart from focus and consistency, they require
creativity and proper Positioning for branding.
Recap
What is Positioning?
How to Determine Positioning?
Identify Target Market and Competitiors
Analyse your cometitors.
Choose a brand mantra.
Brand Positioning Bull’s Eye.
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