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How can we draw members in and engage them deeply in the mission? This presentation for AMA Alliance looks at the triggers for engagement, explore the engagement continuum and offers a few action steps.
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Creating an Exceptional Member Experience
Building Your Member (Volunteer) Tribe
What percentage of your members engage
in your alliance?
CONSUMING (viewing, reading,
attending)
PROMOTING (liking, sharing, recommending)
CREATING (contributing, commenting,
survey respondent)
SERVING (volunteer in
non-governing role)
GOVERNING (volunteer in a leadership role)
CONSUMING (viewing, reading,
attending)
PROMOTING (liking, sharing, recommending)
CREATING (contributing, commenting,
survey respondent)
SERVING (volunteer in
non-governing role)
GOVERNING (volunteer in a leadership role)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58
59 60
30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Active Membersare Pro-Social
It’s about the cause, the people
… and me
We’re in the business of Associating
prefer ad hoc or episodic
volunteering
prefer short terms
not “jail terms”
Embrace micro-volunteering
and harness technology
We think differently, work differently,
speak differently … on our way to the same place
Switch from giving direction to defining the goal
Switch from giving direction
to defining the goal
Open to new structures,
new formats
1. Answer2. Person3. Purpose
1.Person2.Activity3.Resource
Peggy M. Hoffman, CAEMariner Management & Marketingphoffman@marinermanagement.com301.725.2508
Connect with me on-line:Twitter: @peggyhoffmanLinkedIn: pmhoffman
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