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Topics We’ll Cover
Mission-driven organizations are
more fun.
Culture is achoice.
Straight-talk with employees beats
buzzwords and legalese.
You can learn from the best. Improved engagement and
retention are possible.
Money is part of the equation, but
there’s more.
Loyalty is a two-way street, and it goes a long
way.
Indeed Reviews
job work/life balance
management
job culture
Glassdoor Review
91%approve of the CEO
2015 American Customer Satisfaction Index
Ranked
#183 of 100 points
How Jeni’s does things differentlyCalls frontline team members “Ambassadors”
Calls company accountants “Mathletes”
Holds monthly lunches where everyone else in the company cooks for the kitchen
Produces an annual report and shares it with their customers
Sustainable Life ProjectIn 2009, Tender Greens began hiring homeless teens
to work in their restaurants to help them become empowered, self-sufficient young adults.
Six-month, paid culinary internships at Tender Greens
Field trips to farms and markets
Cooking and nutrition classes
Life skills and employment workshops
Upon completion, students are given an opportunity to apply for a full-time job at Tender Greens.
15Graduates
8 employed by Tender Greens
5 working as interns
John PepperCo-founder & CEO
Who in their right mind would choose to do this work?
Who would agree to get paid so little to do it?
Where did people ever think this job would lead?
Team Member Perks
Transportation discounts
English classes
Comfortable lounge areas for breaks
Increased wages
2001$8/hour
Today$10-17/hour
Record sales and profits and continued growth
Lessons from John Pepper
Make sure your organization has a purpose statement that inspires people.
Answer the WHY for the company.
Communicate it clearly and often so everyone in the organization gets the picture. Use technology to enforce it.
Understand the mission, vision and values of your company and help your employees understand them as well.
Work on becoming an authentic, self-aware leader who engages in behaviors that make
people feel you believe they matter. Be open, curious and vulnerable with your team.
What did we learn?
Mission-driven organizations are
more fun.
Culture is achoice.
Straight-talk with employees beats
buzzwords and legalese.
You can learn from the best. Improved engagement and
retention are possible.
Money is part of the equation, but
there’s more.
Loyalty is a two-way street, and it goes a long
way.
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