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MEMBERSHIP UPDATECindy Meehan, CAEDirector, Membership Development29 April 2014
MEMBERSHIP UPDATE
Global TrendsMembership Dashboard for AfricaDistrict Membership NumbersRegional Membership Plans-Success Stories
MEMBERSHIP NUMBERS
MEMBERSHIP UPDATE
1.185 million
1 July 2013
MEMBERSHIP TEN YEAR TRENDS
42 34
SINCE 1997, THE AVERAGE CLUB SIZE HAS SHRUNK
ROTARY CLUBS BY SIZE
26%
46%
17%
6%
2% 2% 1% 0%
Club Members Worldwide - 30 June 2013
Less than 20 members20-40 members41-60 members61-80 members81-100 members101-150 members151-299 membersMore than 300 members
ROTARY MEMBERSHIP BY GENDER
81%
19%
Rotary Membership by Gender Percentage
MaleFemale
ROTARY MEMBERSHIP BY AGE
1%9%
20%
27%25%
18%
Rotary Membership by Age Range--Worldwide Percent
29 and younger30 to 3940 to 4950 to 5960 to 6970 and older
THE IMPORTANCE OF MEMBERSHIP DUES PAYMENTS
Programs & Member Services:
34%
HR, Legal, & audit: 4%
Messaging & communi-cation: 19%
IT, operations, & administra-
tion: 18%
Finance: 7%
Governance & executive: 9%
International operations: 9%
CHANGING FOCUS FROM GLOBAL TO REGIONAL
MEMBERSHIP DASHBOARD FOR AFRICA
2009 2010 2011 2012 417290
200
400
600
800
1000
1200
Overall Club Growth
Current 27,684
District 2451
Net Members 16% Inc / Dec 0.9%
District 2452
Net Members 2% Inc / Dec 10%
District 9010
Net Members -121% Inc / Dec -8.5%
District 9101
Net Members 61% Inc / Dec 3.8%
District 9102
Net Members 111% Inc / Dec 5.7%
District 9110
Net Members 39% Inc / Dec 1.9%
District 9125
Net Members 55% Inc / Dec 2.9%
District 9140
Net Members 144% Inc / Dec 5.3%
District 9150
Net Members 67% Inc / Dec 4.9%
District 9210
Net Members -11% Inc / Dec -0.8%
District 9211
Net Members 9% Inc / Dec 0.3%
District 9212
Net Members 70% Inc / Dec 4.5%
District 9220Net Members 59% Inc / Dec 4.0%
District 9350
Net Members 18% Inc / Dec 1.4%
District 9370
Net Members -42% Inc / Dec -2.1%
District 9400
Net Members 50% Inc / Dec 3.3%
NEW MEMBER SPONSOR PIN PROGRAM
BEST PRACTICES
Perfect Engagement
Satellite ClubsE-clubs
Mobile Apps
BEST PRACTICES
Market Indicator Software
Reaching Out to Ethnic Communities
Video Contests
BEST PRACTICES
Mentoring New Members
eNewsletters to MembersAnd Nonmembers
Engaging Rotaractors
BEST PRACTICES
Targeted Webinars• Corporate Membership• Club Visioning• Successful Merger of Clubs
Club Health Check
Thank you!
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