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Private and Confidential – Not for distribution in whole or in part without the express consent of Lapithus
Quality results
Unique
monthly
visitors*
mobile travellers
reviews & opinions
Accommodations listed
user contributions every minute
traveller pictures
Registered members
App downloads
RANKING
Booking.com
Qunar
Agoda
Expedia
Yahoo! Travel
Hotels.comlarger than Expedia
larger than Yahoo Travel
The Largest Travel Site
Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. September 2012.
Reviews influence traveler decisions
1616
of travelers usually or always reference TripAdvisor hotel reviews
before making their selection
81% of travelers say they will not
book a hotel that doesn’t have any reviews
53%
Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
30
Properties with stronger reputations across all channels perform better
overall
Willem vd ZeeIf a property can increase its review score by one point (on a five-point scale) on OTA
channels, it could increase its prices by about 11.2% and still maintain the same
occupancy rates.
User reviews can impact your bottom line
5
Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
Do Online Reviews Impact Booking?
12
of global travelers say their booking decisions are impacted
by online reviews
of global hotels say reviews are important for
bookings
93% 96% The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey.
eventmodelgeneration.com
#EmpathyMapdesigned for:
event name
designed by:
stakeholder: day month year
version
Download the Empathy Map to assess current & desired behaviour: www.eventmodelgeneration.com/empathymap
pains fears
frustrations obstacles
gains “wants”/needs
measures of success obstacles
Source: adapted from Xplane
pre-event post event
what does (s)he SEE?
environment friends
what the market offers
what does (s)he THINK & FEEL?
what really counts major preoccupations worries & aspirations
what does (s)he HEAR? what friends say what boss says what influencers say
what does (s)he SAY & DO? attitude in public
appearance behaviour towards others
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