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+1 (778) 869.7281tm@TrademarkFactory.Com
http://TrademarkFactory.Com
Trademark Your Brand!
If It’s Worth Promoting,
It’s Worth Protecting! ®
IF YOU HAD AN UNLIMITED BUDGET,
ALL OTHER THINGS (INCLUDING PRICE) BEING
EQUAL, WHICH WOULD YOU BUY?
LESSON #1: BRAND IS IMPORANT
• Louis Vuitton sues fried chicken restaurant with similar logo
• Beyoncé Sues "Feyoncé" Knockoff Retailer
• University of Houston System Files Trademark Infringement Lawsuit Against South Texas College of Law over similar logo.
• Citigroup sues AT&T for trademark infringement over the words “THANK YOU”
• Sweetie Pie's owner sues his own son, alleging trademark infringement at his restaurants
• Metallica, Canadian Cover Band Reconcile Over Cease and Desist Letter
• Apple loses trademark fight over 'iPhone' name in China
• Adidas Settles Lawsuits with Marc Jacobs and Forever 21
• Sanders campaign accused of "trademark bullying“
• Christian Louboutin Wins Trademark Lawsuit: Red Sole Triumph!
• Brewery Changes Name For Second Time In Two Years Because Trademark
• Sorry Manchester United, 'Jose Mourinho' is a registered trademark of Chelsea Football Club
• Vancity Buzz rebrands shortly after Buzzfeed Canada’s Trademark approved
• DeMartini, Pearcy, Croucher Take Control Of RATT After Expelling Blotzer From Partnership
• Snoop Dogg and Toronto Maple Leafs Battle Over "Leafs" Trademark
• Seattle salon shares trademark warning for small businesses
• ASOS pays out £20.2 million in trademark battles
• Indonesian “Pierre Cardin” wins lawsuit against the French designer
• USPTO asks Supreme Court to hear The Slants case
• Oprah Winfrey wins ‘Own Your Power’ trademark suit
LESSON #2: TRADEMARKS MATTER TO BUSINESSES OF ALL SIZES
AND ALL INDUSTRIES
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Trademark Your Brand!
If It’s Worth Promoting,
It’s Worth Protecting! ®
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I’m singing my dad’s song on Russian TV
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QUIZ:If a business does not have
THAT for long enough time,
it is guaranteed to FAIL.What is it?
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NO CUSTOMERS=
NO BUSINESS
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WHY can you end up with a business
that has NO CUSTOMERS?
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KNOW YOU
NO YES
WANT
YOUR
PRODUC
T
YES
NO
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KNOW YOU
NO YES
WANT
YOUR
PRODUC
T
YES
NO
+1 (778) 869.7281tm@TrademarkFactory.Com
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KNOW YOU
NO YES
WANT
YOUR
PRODUC
T
YES
NO
+1 (778) 869.7281tm@TrademarkFactory.Com
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KNOW YOU
NO YES
WANT
YOUR
PRODUC
T
YES
NO
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KNOW YOU
NO YES
WANT
YOUR
PRODUC
T
YES
NO
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Jack Welch, Former CEO of General Electric:
If You Don’t Have A Competitive Advantage—
Don’t Compete!
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If You Don’t Have
A Competitive Advantage—
Don’t Compete!
+ =YOUR COMPETITIVE ADVANTAGE =
HAVING SOMETHING THAT ALLOWS YOU TO GET MORE PEOPLE TO KNOW YOU AND
WANT YOUR PRODUCT
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Jack Welch, Former CEO of General Electric:
If You Don’t Have A Competitive Advantage—
Don’t Compete!
Andrei Mincov, CEO of Trademark Factory:
If You Don’t Protect Your Competitive Advantage—You
Don’t Have A Competitive Advantage!
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LESSON #3TRADEMARKS HELP YOU
BUILD & MAINTAINCOMPETITIVE ADVANTAGE
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WARNING! Do You Make These 2
Common Branding Mistakes?
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MISTAKE #1
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MISTAKE #1 Focusing too much on picking the “perfect”
brand at the expense of building a viable business
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Apple Google Microsoft Coca-Cola Facebook ToyotaIBM Disney McDonald's GE Samsung AmazonAT&T BMW Cisco Oracle Intel NIKELouis Vuitton Mercedes-Benz Verizon Walmart Honda American ExpressBudweiser Marlboro SAP Gillette Pepsi VisaESPN Nescafe H&M L'Oréal Ford AudiHSBC HP Home Depot Frito-Lay UPS AccentureWells Fargo Gucci Starbucks IKEA CVS HermèsNestle Pampers Fox Ebay Zara DanoneSiemens MasterCard J.P. Morgan Cartier Chevrolet ColgateKellogg's Kraft Lexus Rolex Chase CaterpillarPorsche Bank of America Citi Nissan Hyundai SantanderBASF Red Bull FedEx Sony Volkswagen CoachNetflix Chanel Target Panasonic Thomson Reuters CanonHeineken LEGO Subway John Deere Boeing AdidasUniqlo Allianz T-Mobile BBVA Corona PhilipsPrada RBC Hershey Costco
2016 TOP 100 BRANDS
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MOST ICONIC LOGO
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3 Must-Haves of All Successful Brands
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3 Must-Haves of All Successful Brands
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3 Must-Haves of All Successful Brands
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MISTAKE #2
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MISTAKE #2 Failing to protect the
brand early on
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2 months BEFORE launch
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2 months BEFORE launch8 months BEFORE launch
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2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
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2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
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2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
SAME month as launch
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2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
SAME month as launch
SAME month as launch
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2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
SAME month as launch
SAME month as launch
While the founder was renting out his own bedroom on AirBnB to pay for the overhead
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SINGLE CAUSE OF THESE 2 MISTAKES
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SINGLE CAUSE OF THESE 2 MISTAKES
Lack of Self-Belief
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IDEA
vs.
EXECUTION
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IDEA vs. EXECUTION
Why on earth would you spend time, money, and
energy executing a worthless idea?
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IDEA vs. EXECUTION
Ideas worth executing are worth protecting
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IDEA vs. EXECUTION
If You Don’t Protect Your Competitive Advantage—
You Don’t Have A Competitive Advantage!
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LESSON #4YOUR BRAND AND YOUR
BUSINESSARE NOT WORTHLESS
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WHAT are
trademarks?
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Definition of a Trademark
A trademark is anything that allows the market to tell your products and services apart from identical or similar products and services of everyone else.
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Definition of a Trademark
A trademark CANNOT too closely RESEMBLE
someone else’s trademark covering the same or similar
products or services.
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Definition of a Trademark
A trademark must do MORE than simply describe
a feature or a characteristic of your products and services.
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5 main things to trademark:
If It’s Remarkable, It’s Trademarkable! ®
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5 main things to trademark:
1. The name of your business2. Names of your products3. Names of your services4. Logos you use to identify your business, products, or
services5. Taglines you use to identify your business, products,
or services
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Trademarking Growth Hack
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Trademarking Growth Hack
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Trademarking Growth Hack
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Trademarking Growth Hack
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Trademarking Growth Hack
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Trademarking Growth Hack
FRAPPUCINO
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Trademarking Growth Hack
Mortgage Broker
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Trademarking Growth Hack
Mortgage Broker withIHNC® calculator
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Trademarking Growth Hack
1. Identify FEATURE important to the market
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Trademarking Growth Hack
1. Identify FEATURE important to the market2. Come up with unique NAME for the feature
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Is the name that I came up with UNIQUE?
Check if your brand is trademarkable.
FOR FREE.
http://freeTMsearch.com/BBOT
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Trademarking Growth Hack
1. Identify FEATURE important to the market2. Come up with unique NAME for the feature3. TRADEMARK the name
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Trademarking Growth Hack
1. Identify FEATURE important to the market2. Come up with unique NAME for the feature3. TRADEMARK the name4. USE the name everywhere
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LESSON #5TRADEMARK THOSE ELEMENTS OF YOUR BRAND THAT (WILL):
1. HELP YOUR BUYERS FIND YOU2. HELP YOUR BUYERS
REMEMBER YOU3. COMPEL YOUR BUYERS TO
BUY FROM YOU
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WHYregister
trademarks?
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THIS IS BOB
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MINIMIZE RISK OF FORCED REBRANDING
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MINIMIZE RISK OF CUSTOMER CONFUSION AND COST OF
TRADEMARK DISPUTES
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BUILD VALUABLE ASSET
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SOLUTION:
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3 BENEFITSof registeringtrademarks
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3 Benefits of Trademark Registration
#3
Protection BEFORE use
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3 Benefits of Trademark Registration
#2
Protection is FEDERAL
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3 Benefits of Trademark Registration
#1
Presumption of VALIDITY and OWNERSHIP
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LESSON #6REGISTER YOUR TRADEMARKS
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2 REASONS NOT TO GET A TRADEMARK
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2 REASONS NOT TO GET A TRADEMARK
1. You plan to rebrand
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2 REASONS NOT TO GET A TRADEMARK
1. You plan to rebrand
2. You plan to shut down the business
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SINGLE CAUSE OF 2 BRANDING MISTAKES
Lack of Self-Belief
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BRANDING MISTAKES #3 & #4
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BRANDING MISTAKE #3 Thinking that
trademarking is“too easy”
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DO-IT-YOURSELF TRADEMARKING
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TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
Each and every one of you is smart enough to file your
own trademarks!
But is it worth your time learning all the ins and outs
to do it properly?
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BRANDING MISTAKE #4 Thinking that
trademarking is“too expensive”
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BRAND VALUE: $73BBRAND VALUE:
$0
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LESSON #7THE COST OF TRADEMARKING
SERVICES IS IRRELEVANT
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OTHER LAW FIRMS & ONLINE FILING COMPANIES
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TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
$300
$400 $100
$100$100$100
$300$5,000
$500
$3,000
$300
$300
$15,000+
$5,000
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THERE’S GOTTA BE A BETTER WAY!
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👍 free comprehensive trademark search
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Free comprehensive trademark search
Check if your brand is trademarkable.
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👍 free comprehensive trademark search
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The only firm in the world offering trademarking services
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We filed 640+ trademark applications in Canada, the U.S., EU, and Australia for
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Dozens of glowing video testimonials and return clients.
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• Free trademark search• One flat fee from start to finish• Unlimited follow-up and responses to
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TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
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ORDER YOUR FREE
TRADEMARK SEARCHTODAY
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BUY
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BY FEBRUARY 1, 2017
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TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
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What You Get with All-Inclusive Package
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What You Get with All-Inclusive Package
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1. Copyright Assignment Agreement ($1,000)
What You Get with All-Inclusive Package
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1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)
What You Get with All-Inclusive Package
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1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)
What You Get with All-Inclusive Package
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1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)4. Trademark License Agreement ($4,000)
What You Get with All-Inclusive Package
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1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)4. Trademark License Agreement ($4,000)
Total Value: $11,000
What You Get with All-Inclusive Package
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Is Your Brand Worth ?
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