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GOLD OR FOOLS GOLD?Intellectual Property & Startups
Andrew L. Eisenberg
www.leehayes.com
@LeeHayesLaw
#LeeHayesSXSW
About Your Speaker Andrew L. Eisenberg
• Partner – Lee & Hayes, PLLC
• Former General Counsel – Audiotoniq, Inc.
• Founder – Startup Law Austin
• Co-Founder – First Success
• Registered Patent Attorney – USPTO
• Named Inventor on 3 Issued Patents
- University of Michigan – B.S.E
- University of Notre Dame – J.D.
@andreweisenberg
11501 Alterra Parkway, Suite 450Austin, Texas 78758
512.456.5140
andrew@leehayes.com
#LeeHayesSXSW
Changing Landscape of Intellectual Property
1970 TODAY
S&P 500
Intangible
Tangible
S&P 500
Intangible
Tangible
#LeeHayesSXSW
What is Intellectual Property?
Patents
TrademarksTM
Copyrights
#LeeHayesSXSW
How Can IP Support My Business?
#LeeHayesSXSW
How Can IP Support My Business?
#LeeHayesSXSW
STRATEGYGoal Portfolio • Initial Filing(s)
• Plan for Continuations
• Provisionals v. Utility
• Reserved Ideas
• Mix and Match
• Quality and Quantity
#LeeHayesSXSW
Balancing the Costs of IP
• Merchandising “cool
factor”
• Counterfeiting
• Growth Stage
• Reverse Engineering
• License Opportunity
• Exit Strategy – Purchasers
• Timing
#LeeHayesSXSW
Intellectual Property Priorities
#LeeHayesSXSW
HOW TO TRADEMARKThink Consumer
• Identify where I do business
• Identify where I want to do business
• Identify customers
• Identify products/lines
• Consider future products/lines
• Determine consumer facing brands
• Decide on a brand
#LeeHayesSXSW
HOW TO PATENTNot Just About Your Idea
• Identify key concepts from your product
• Identify competitors and potential purchasers
• Identify related assets of the competitors and purchasers
• Identify differentials
#LeeHayesSXSW
HOW TO COPYRIGHTPublic Access
• Would someone copy? • Is there access?
• Will I know?
#LeeHayesSXSW
Questions?
www.leehayes.com
@LeeHayesLaw
@andreweisenberg
11501 Alterra Parkway, Suite 450Austin, Texas 78758
512.456.5140
andrew@leehayes.com
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