Five Rules of Reputation Management

Bennet Kelleywww.internetlawcenter.net

@InternetLawCent

FIVE RULES OF REPUTATION MANAGEMENT

1

BENNET KELLEY

Founder of the INTERNET LAW CENTER in Santa Monica

Host of CYBER LAW AND BUSINESS REPORTBroadcast through Webmaster Radio and iHeartRadioNominated for LA Press Club Award for Best Public Affairs Talk Radio Show in 2014

Honors:

Named One of Most Influential Lawyers in Digital Media and E-Commerce by Los Angeles Business Journal

Past Co-Chair of the California Bar Cyberspace Committee

Three Time LA Press Club Award Winner

WHICH ONE GETS THE GREATER PROTECTION ON THE INTERNET?

Copyrights? People?

RULE #1

THE INTERNET PROTECTS

COPYRIGHTS

PEOPLE NOT SO MUCH

DIGITAL MILLENNIUM COPYRIGHT ACT

RULE #2

WHAT YOU DON’T KNOW CAN HURT YOU.

SET UP ALERTS

FOR

YOUR NAME

YOUR

BUSINESS

YOUR COMPETITORS

RULE #3

BE CAREFUL

CYBER THREATS 25 Percent of online stalkers move to

offline activity

Report Credible Threats to Law Enforcement

Department of Justice/FBI Run

ic3.gov Obtain civil restraining order

RULE #4

COURT MAY NOT ALWAYS BE THE

OPTION

CDA Immunity THE INTERNET’S GET OUT OF JAIL CARD

• No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another content providers. Communications Decency Act of 1996 (“CDA”), 47 U.S.C. § 230(c)(1)

• “By its plain language § 230 creates a federal immunity to any cause of action that would make service providers liable for information originating with a third-party user of the service.”

Zeran v. American Online, Inc., 129 F.3d 327, 330 (4th Cir. 1997), cert. denied, 24 U.S. 937 (1998).

NOT SO ABSOLUTEABSOLUTE

David S. Ardia, Free Speech Savior or Shield for Scoundrels: An Empirical Study of Intermediary Immunity under Section 230 of the Communications Decency Act, 43 Loy. L.A. L. Rev. 373 (2010).

RULE #5

THE FORCE MAY BE WITH YOU

WHAT’S

SEO?

ADDRESSING NEGATIVECONTENT

CONTACT THE POSTER

CONTACT WEBSITE, MAY VIOLATE SITE TERMS

BURY THEM IN KINDNESSCONTENT

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