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Best Practices for Successful Blogging
Cordell M. Parvinhttp://www.cordellparvin.com
11
What is a Blog
Your Blog is a Conversation with Your Reader2
Three Distinct Audiences
3Readers are Clients/Potential Clients
4Social Media Shares
Three Distinct Audiences
5Search Engines
Three Distinct Audiences
4
Blog With Purpose
Who is Your Intended Reader?
6
Blog With Purpose
Why Should Your Reader Care?7
Blog With Purpose
8
6
Blog With Purpose
What is the Reader Take Away?9
7
Blog With Purpose
10
What Do You Want Reader to Think of You and Your Law Firm?
17
Your Reader
Skims - High % Never Get to End11
17
Your Reader
12
13Your Potential Clients Want More
Your Reader
Blog Post Needs
Essential Ingredients14
Blog Post Needs
Magnetic Headline15
16
Magnetic Headline
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Magnetic Headline
Magnetic Headline
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Magnetic Headline
19
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Magnetic Headline
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Headlines in Reader
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Blog Post Needs
Open With a Bang22
Open With a Bang
23
Question
24
Open With a Bang
Share Anecdote
4545Two Most Important Words
You Because
Persuasive Words
25
Blog Post Needs
Good Sentences26
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PromiseBrevity
Readable
COPY
Blog Post Needs
Killer Bullet Points / Lists
28
Killer Bullet Points / Lists
. . .
. . .
29
Blog Post Needs
Exquisite Subheads
Exquisite Subheads
30
Blog Post Needs
Readability
32
Readability
32
Short Paragraphs
49
49
Image or Video
Short
ParagraphsLinks
Short Sentences
33
Blog Post Needs
Tell a Story
Tell a Story
Tell a Story
Blog Post Needs
Internal Cliffhangers
38
Internal Cliffhanger
Blog Post Needs
Arresting Image
Arresting Image
Arresting Image
Arresting Image
42
Blog Post Needs
Compelling Video
48
Compelling Video
44
Blog Post Needs
Close in Style
Close in Style
46
Close in Style
Close in Style
48
Close in Style
49
Blog Post Needs
Be Authentic
51
Be Authentic
Show Some Emotion
Be Authentic
Be Authentic
Be Authentic
High Concept Blogging
Unique Perspective55
High Concept Blogging
Your Voice - Connect with Your Readers56
57
BlogsAbout How
to Blog
59
60
16
Logistics
61
Frequency
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63
Post Regularly and Consistently
8
Blog Topics
How Do You Pick the Topic?64
9
Blog Topics
Problems, Opportunities, Changes65
10
Blog Topics
Breaking News66
11
Sources to Find Topics
Your Billable Work67
1212
Sources to Find Topics-Flipboard
1313
Sources to Find Topics-Zite
1
Sources to Find Topics-Google Alerts
70
44
Get Clients / Referral Sources
Guest Post
Guest Post
71
44
Guest Post
72
44
Guest Post
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. . .
47
Your own!
Sources for Images
74
2
Share
53
Boost Content
53
Boost Content
Within First 24 Hours
53
Share
53
Share
HootSuite
80
Share
buffer
4
Share
81via Blog Posts
82
LinkedIn Blogging Platform
83
LinkedIn Blogging Platform
Share
84
Share
Make it Easy to Print85
For More Information
86
Available on Slideshare or iTunes
87
Cordell M. Parvinhttp://www.cordellparvin.com
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