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Crowdfundingmore than money
marketingbroad support
market researchbrand loyalty
easier to attract additional finance
Crowdfunding = Community FundingFunding from an involved community
Crowdfunding = More than moneyMarketing, market research, local support
Crowdfunding for projectsNot for your brand/organization
Crowdfunding campaign = Marketing campaignNot only a fundraising campaign
Crowd BusinessmodelImplement crowd in R&D and marketing department
Key take-aways
European Expertise Centre for Alternative and Community Finance
Ronald KleverlaanFounder CrowdfundingHub
Advisor European Commission “Alternative Finance”
ronald@crowdfundinghub.eu@kleverlaan
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