What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -

What does it take to

o

Persuade Investors?

Benjamin Ball

Make it Easy for your Investor

Clarity

Transparency

Trust

Clarity

Transparency

Trust

Tip:

Set the right expectations

Tip:

Grab attention in30 seconds

Time

Attention

Tip:

Tell your story from the investor’s PoV

the

order

matters

story

yourof

How happy are you these days?

How many dates have you been on recently?

Correlation ~ 0Correlation ~ 1

Tip:

Don’t give a pitch. Tell a story

Tip:

What’s your Take Away line?

Clarity

Transparency

Trust

Tip:

Be open: share vulnerabilities

Tip:

Facts

Observations

Anecdotes

Metaphors

Clarity

Transparency

Trust

Tip:

SmileOpen body languageLouder

Tip:

Understand your Investor

Tip:

Each new investor pitch is a first date

Make it Easy for your Investor

Clarity

What impression do you create?Impact within 30 secondsTell your story from investor’s PoVHave a clear takeaway

Transparency Open and honest about weaknessesUse examples and FOAM

TrustIt’s a first dateSmileBe likeableBuild relationships

Benjamin Ballben@benjaminball.com

+44 7808 725 815

Thank you