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The Problem
Crowd sourced Q&A sites like Yahoo Answers provide opinions from random people of unknown qualifications
Family and friends often lack the required breadth of experience & expertise and confidentiality.
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The TurtleWise SolutionMeaningful advice sharing – experiences, attributes, and characteristics
Intimate user community that is invested in positive outcomes for one another
User self-awareness grows as each user acts as both advice seeker and advice giver
User driven innovation and clusters of excellence
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What makes us different…• 1st Mover Advantage - Buzz & Reputation
• Network Effects – Switching Cost• Community – Personal/emotional connection
• Gamification – Time, Rewards, Credentials
• Unique Machine Learning – Driven by Proprietary Algorithms
• Platform Adaptability - Built to scale
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Target Market
Target Users• Advice seekers – Frustrated, exhausted personal networks, confirmation, confidentiality, network growth.
• Advisors – Altruistic, income, notoriety, network growth, online presence, mentoring
• Initial Clusters of Excellence (COE): Areas where the founders have deep knowledge and contacts to seed initial users
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User Rapid Adoption and Growth
Attraction • Growth Hacking, SOE, SEM, 1000 Beta Users, Targeted Marketing Events, Grass Roots Campaign
Retention• Engagement is retention.• Up Voting, Ranking, Rewards, Revenue, Online Visibility• Network effect – advisors and advice seekers both bring value
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Pricing Model & Financial Projections
Pricing ModelMonthly Subscription: Ad Revenue:Revenue-Per-Chat
2015 2016 2017 2018 2019 2020 2021
$(20,000,000)
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
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Deal Terms – Option 1
Amount of Financing $1,000,000
Type of Security Class A Preferred Units
Pre-Money Valuation (negotiable) $5,000,000
Liquidation 1st – Preferred plus 8% return 2nd – Common Stock
Exit Strategy M&A (Year 5) or IPO (Year 7)
Use of Funds Marketing, Build Out, Key Staff
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Deal Terms – Option 2
Amount of Financing $1,000,000
Type of Security Convertible Note
Interest Rate 8%
Term 48 Months
Discount Rate 20%
Max Valuation $5,000,000
Exit Strategy M&A (Year 5) or IPO (Year 7)
Use of Funds Marketing, Build Out, Key Staff
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