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Mittenpay.com company presentation.
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Mitten
Mobile POS and Data Platform for Beauty Industry
Ibis Beauty Industry research, Motorola white paper, Mitten research
Problem: lack of service in salons negatively impacts customer experience
and results in money loss
of sales go without an attempt to cross-sale or up-sale
of salons do not offer to book the next appointment in advance
per sale are lost due to poor or incomplete service
71%
51%
$22.7
Current issues spotted Product opportunity
Limited customer service
Overwhelmed employees & business owners
Data without practical implementation
Personalized customer experience
Data conversion into practical ready-to-use solutions
Effective cross-sale and up-sale of products and services
You make sales by selling customers better, not harder
Timetrade: why shoppers are leaving the store empty handed, 2014; Mitten survey.
Improve the customer experience in small-medium service-type businesses to boost business’ sales
and profitabilitywith
Mitten mobile platform
Mitten Vision
Solution: give the right tools to the staff on the floor to drive more sales and provide better customer experience
Build stronger customer relationships
50+% of SMBs see improvement of customer service as a primary driver of technology investment.
Product: platform for staff and business owners to boost customer engagement,
sales and profitability
Mobile tool for staff on the floor
E-calendar and Spare capacity management
Visual tips for staff to provide best customer experience
Instant cross/up-sale suggestions based on inventory, schedule, customer profile & local trends
Transparent payment processing
Web tool for business owners Inventory management Stats on staff performance Staff management Auto generated new products
suggestions based on local trends and customer demand
Online reputation management and marketing
Future potential verticals: yoga and dance, retail, medical,
Big market = big opportunity for Mitten
$1-5 billionMarket Opportunity
Ukraine
Target markets today
Potential target markets
USA$20bn. market1m+ salons
Russia$2,5bn. market40K+ salons
Poland
Slovakia
Ukraine$0,5bn. market12K+ salons
Result for businesses
Higher revenue and profitability
Happier & more loyalty customer
Right tools in the hands of your = engaging employees
Improved inventory planning & better data for marketing
TeamMikhail Miroshnichenko, Angel investor Garden Ventures, Fidobank
Yuliriy Chayka, Angel investorMonexy
Imperious Group, Seed investor
Nate Stevens, Advisor Founder of Yodle.com, Punchey.com
Ken Leaver, Advisor Rocket Internet, Groupon, VISA
Dariya Kolodiy, Advisor Beauty Salon owner
Management team Investors & Advisory Board
Igor Kovrizhkin, CTODepositphotos, Adron R&D, author of 12 scientific publications
Yuliya Sychikova, CEOPunchey, Stevens Ventures, Wharton Lauder, University of Pennsylvania
Yaroslav Mudryi, COO Groupon, Shopfox, National Aviation University, military officer
Mentors & Partners Sridhar Solur, Next Gen Computing HPJohn Gower, CEO in Dialect Inc.Igor Shoifot , TMT Investments
Max Gurvits, TeresAndrey Komarovski, Founder Institute, Coffeelab.vcAlyona Kalibaba, Happy Farm
Q1/Q2 2014 Sept – Dec 2014
Product • Beta product • Roadmap developed
• Integration with Payments • Cross sale algorithm• Hire back-end engineer
Sales• 3 salons testing beta app• Serveyed 30+ salons
• Higher VP of Sales• Develop Sales Plan
Business Development • Agreement with
punchey.com for payment processing in the US
• Assess partnerships with main beauty software providers
• Assess partnership with Loreal
Funding • Raised $45K in Seed from Imperious Group Sept 2014
• Raised $60K in Angel funding Sept 2013
$250K-$500K in Seed
Milestones
September 2014
“Technology is a great enabler of
service”
Thank you!
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