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November 2014
A unique entertainment group
Pay-TV Nordic Free-TV emerging markets
Pay-TV emerging markets
nice entertainment & radio
Free-TV Scandinavia
Norway
Sweden
Denmark
Estonia
Lithuania
Czech Republic
Latvia
Bulgaria
Hungary
Tanzania
Ghana
2
MTG in brief: an integrated and diversified TV operator….
44%
47%
9%
Advertising Subscription Other
28%
41%
31%
Emerging Markets Pay-TV Nordic Free-TV Scandinavia
Revenue split by type (2013) Revenue split by segment (2013)
…with a strong content arm and a digital focus. In 143 countries & reach >150m people
3
Q3 2014 Highlights
• Sales: +12% at constant FX & 5% organic
• EBIT (excl. associates) up 32% to SEK 215m
• Combined Nordic free and pay-TV operations grew sales & profits by 7% & 11% respectively
• Combined EM free and pay-TV operations grew sales but profits down due to exceptional comps in the Czech Rep.
• Nice, MTGx, MTG Radio - strong organic sales growth & profitable
• New Russian Mass Media Law enacted – evaluating actions to comply and preserve stakeholders’ interests
4
Group perfomance: Record Q3 sales drive profitable growth
Sales growth (y-o-y) EBIT (SEKm) and EBIT margin (%)
0
5
10
15
20
25
0
100
200
300
400
500
600
2012Q4
2013Q1
2013Q2
2013Q3
2013Q4
2014Q1
2014Q2
2014Q3
EBIT excl associated income & one-off items EBIT margin
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Q42012
Q12013
Q22013
Q32013
Q42013
Q12014
Q22014
Q32014
Sales growth at constant fx Organic sales growth5
The story: A unique business model with a bright future
A successful track record (10 y)
• 11% Sales CAGR
• 18% Ebit CAGR
• 27% ROCE (ave)
A unique platform
• Integrated & diversified
• Platform agnostic
• Decentralized
A bright future
• Content rich
• At the forefront of innovation & technology
• Strong cash flow & balance sheet
6
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Headline message
3 rows
Combined Nordic free & pay businesses continue to grow
• primarily organic • transition from linear to online
advertising & subscription revenues
Return to profitable growth following investments in • Viaplay • Content rights • Olympics
Nordic broadcasting Reigniting growth
-2%
0%
2%
4%
6%
8%
10%
2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3
Y/Y sales growth
-40%
-30%
-20%
-10%
0%
10%
2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3
Y/Y EBIT growth
Content
Long term value creation, based on clear growth strategy
Digital Geo expansion
Growth + value creation
Cost focus & operational excellence 8
Content remains king and we are the biggest buyer in town
879 470
481 800 394 200
297 840 236 520 210 240
0100 000200 000300 000400 000500 000600 000700 000800 000900 000
1 000 000
MTG RTL Bonnier Mediaset CME Pro7
Total number of broadcast hours (2013)
9
24: Live another day: cross collaboration
Season 1-8 Available
Season 9 US Premiere
Exclusive Premiere
24 hour promotion
Available on Catch-up
1 Month Before US Premiere US Premiere 1 Day after US
Premiere 1 Day Before Free-
TV Premiere 1 Week after US Premiere
1 Day after Free-TV Premiere
Premiere on Free-TV
11
Image or colour fill goes on top of this
A scale content player
#1 in the Nordics
with EM footprint & global distribution
capability
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We are well-positioned as we have the content you love
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We are well-positioned as we have the TV you love
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We are well-positioned as we have the sports you love
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Summary
Established track record - profitable growth and good TSR
A unique model - integrated, diversified & platform agnostic
Clear strategic direction - know where to play & how to win
Content rich - in a world with rising video consumption
Strong balance sheet - and long term owners
Still challenges ahead - but have made significant investments to future proof our business
16
MTG Investor relations
For further information visit www.mtg.com
Tel: +46 (0) 73 699 2714 Email: investors @mtg.com
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