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Jan Borch – AWS Solutions Architect
Media and Gaming Application
on AWS
Media Application on AWS
Music streaming
Media Application on AWS
Video streaming
Media Application on AWS
Digital publishing
Gaming Application on AWS
Mobile Games
Common challenge for media and gaming apps ...
... device fragmentation ...
... scaled to millions of users
$ $
$ $
$
$
Number of users :: revenue stream
Acquire, Grow and
Retain your user base
503 Service Temporarily Unavailable
The server is temporarily unable
to service your request due to
maintenance downtime or capacity
problems. Please try again later.
503 Service Temporarily Unavailable
The server is temporarily unable
to service your request due to
maintenance downtime or capacity
problems. Please try again later.
Maintain availability from one server…
…to thousands
Let's take a journey ...
Let's take a journey ...
Innovate
Could you add this
feature please
Turn ideas into reality quicker
Idea Feature Heavy lifting
70%
Turn ideas into reality quicker
Idea Feature Infrastructure
services
30%
Turn ideas into reality quicker
Idea Feature AWS
Innovation
Remove barriers to innovation
Innovation
Server setup
Physical management
Software
admin
Remove barriers to innovation
Innovation
Physical management
Software
admin
On demand
Remove barriers to innovation
cc2.8xlarge
Virtual core: 32 - 2 x Intel Xeon
Memory: 60,5 GiB
I/O performance: 10 Gbit
Virtual core: 1
Memory: 1.7 GiB
I/O performance: Moderate
m1.small cr1.8xlarge
Virtual core: 32 - 2 x Intel Xeon
Memory: 240 GiB
I/O performance: 10 Gbit
SSD Instance store: 240 GB
cr1.8xlarge
Virtual core: 16
Memory: 60.5 GiB
I/O performance: 10 Gbit
SSD Instance store: 2 x 1TB
cr1.8xlarge
Virtual core: 16
Memory: 117 GiB
I/O performance: 10 Gbit
Instance store: 24 x 2TB
EC2 instance types
Innovation
Physical management
Software
admin
On demand
Remove barriers to innovation
Innovation
Physical management
On demand
As a
Service
Remove barriers to innovation
Non Relational (NoSQL) Database
Fast & predictable performance
Seamless Scalability
Zero administration
Amazon DynamoDB
Innovation
Physical management
On demand
As a
Service
Remove barriers to innovation
Innovation
On demand
Cloud based
As a
Service
Remove barriers to innovation
AWS OPSWORKS INTEGRATED APPLICATION
MANAGEMENT
Stack
Layer Stack
Instances Layer Stack
Scale Instances Layer Stack
Agent on each
EC2 instance OpsWorks talks with
The heart of the service
Instance lifecycle and configuration hooks
Cookbooks
script "install_composer" do
interpreter "bash"
user "root"
cwd
"#{node[:deploy][:myphotoapp][:deploy_to]}/
current"
code <<-EOH
curl -s https://getcomposer.org/installer
| php
php composer.phar install
EOH
end
Amazon S3
Git repository
Let's take a journey ...
Innovate
Let's take a journey ...
Grow
Innovate
I like video on
demand
Scalable storage and distribution of media
Amazon
CloudFront
Amazon S3 Elastic
Trascoder
AWS S3 Storage for the Internet
AWS Elastic
Transcoder Video transcoding in the cloud
AWS CloudFront Web service for content delivery
Simple HLS video streaming architecture
In-house content
publication server
Source Video
Assets in S3
S3
Simple HLS video streaming architecture
In-house content
publication server
Source Video
Assets in S3
Video
transcoded into
HLS
S3 Elastic Transcoder
Simple HLS video streaming architecture
In-house content
publication server
Source Video
Assets in S3
Video
transcoded into
HLS
Edge Delivery
using CloudFront
Stockholm
NY
CloudFront S3 Elastic Trascoder
AWS CLI
aws s3 cp video.avi s3://mybucket/video
aws elastictranscoder create-job
--pipeline-id 1379510897399-mxjrif
--input '{"Key":"video/video.avi"}'
--outputs '[{"Key":"sample","PresetId":"1234-123", ...}]'
Affordable
AWS Billing and cost allocation
Plot your daily AWS costs
Jan Sep
Add your user generated revenue
Jan Sep
Optimize your cost/revenue
Jan Sep
Optimize
Jan Sep
Code optimization
reduced the number of
EC2 instances needed
I need access
everywhere in the
world
Reach a global audience Reach a global audience
Social Growth
Reach a global audience Reach a global audience
Social Growth
Unconstrained to
geography
Reach a global audience Reach a global audience
Unpredictable
regionality
Social Growth
Unconstrained to
geography
Reach a global audience Reach a global audience
Unpredictable
regionality
Social Growth
Unconstrained to
geography
Fast moving peaks
Dallas(2)
St.Louis
Miami
Jacksonville Los Angeles (2)
Palo Alto
Seattle
Ashburn(2)
Newark New York (2)
Dublin
London(2)
Amsterdam Stockholm
Frankfurt(2) Paris(2)
Singapore(2)
Hong Kong
Tokyo
Sao Paulo
South Bend
San Jose Osaka
Milan
Sydney
Reach a global audience Reach a global audience
Amazon Route 53 Highly available and scalable Domain Name System
Extremely reliable and cost effective
Feature Details
Global Supported from AWS global edge locations for fast and reliable domain name resolution
Scalable Automatically scales based upon query volumes
Latency based
routing
Supports resolution of endpoints based upon latency, enabling multi-region application delivery
Integrated Integrates with other AWS services allowing Route 53 to front load balancers, S3 and EC2
Reach a global audience
Let's take a journey ...
Innovate
Grow
Let's take a journey ...
Innovate
Grow Understand
Data Growth
GB
TB
PB
Data Growth
Data Growth
Data Growth
Server Logs
Click Analysis
Gamer Trends
Sampling
Big Data
Time to process
Inflexible
Complexities of Big Data
Sampling
Big Data
Inflexible
Complexities of Big Data
Elastic Map Reduce &
Redshift
Sampling
Big Data
Complexities of Big Data
“Queryable”
Elastic Map Reduce &
Redshift
Big Data
Complexities of Big Data
“Queryable” All Data
Elastic Map Reduce &
Redshift
Data Insight
Turning Data into Information
Data Insight
Elastic
MapReduce
Turning Data into information
Redshift
AWS Elastic Map Reduce
Process vast amounts of data using Hadoop
AWS Redshift Fast, fully managed, petabyte-scale data
warehouse service
Let's take a journey ...
Innovate
Grow Understand
Amazon Web Services
Roope Kangas
Lead Server Developer
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