Where Should I Travel? - #TravelDaze2016

@clivedickens

in/cdickens /cdickens

Clive DickensChief Digital Officer

WHERE SHOULD I TRAVEL?TRAVELDAZE

Travel Bookings online forecast

2014 2015 2016 2017 2018 2019

$32 b$52 b $65 b $76 b $86 b $95 b

$118 b$116 b

$116 b$114 b

$112 b $111 b

Mobile Desktop

US digital travel sales by device 2014 - 2019

Source: eMarketer Nov 2015

“DON’T ASK ME THINGS YOU ALREADY KNOW

ABOUT ME”

What is the problem we are trying to solve?

WORLDWIDE ASIA – PACIFIC 75.9%

74.3%

Source: SaleCycle, “The Remarketing Report” – Q1 2016, May 3, 2016

CART ABANDONMENT RATE OF BRANDS WORLDWIDE BY REGION, Q1 2016

CART ABANDONMENT

SUPPLY

FOCUSED

INSPIRE

INSPIRE

INSPIRETRANSACT

INFORM

Where should I travel?

Where should I travel - Just ASK?• Mobile First• Native Transactions• Data Driven to personalise• Don’t forget to INSPIRE

@clivedickens

in/cdickens /cdickens

Clive DickensChief Digital Officer

TRAVELDAZE