[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch

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The Periodic Table Of SEO Ranking Factors: 2015/16 Edition

DANIEL FURCH

Milan 11/12/2015

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Head of Content Marketing Searchmetrics

Study of Linguistics and Literature in Berlin

Not a classic SEO, but I love Data

DANIEL FURCH

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Made with love in Berlin

>180 passionate people

Innovator in SEO Software & more since 2005

San Mateo New York

London Paris

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Differences from #1 to #30 / 10,000 Keywords

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Correlation vs Averages

𝜌2014 = 0.00

𝜌2015 = 0.00

Ø = 96%

Ø = 20%

Shar

e /

Co

un

t o

f…

Ranking

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Correlation ≠ Causation

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RANKING FACTORS 2015 Rank Correlation Top 30

Google.com

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RANKING FACTORS 2015 Rank Correlation Top 30

Google.com

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Decline of (poor content) keyword domains

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Search Engine Optimzation Search Experience Optimzation

Experience

1.

2.

3.

4.

5.

etc.

Algorithm

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RANKING FACTORS 2015 Rank Correlation Top 30

Google.com

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LINKS?

Where we‘re going, we don‘t need LINKS.

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RANKING FACTORS 2015 Rank Correlation Top 30

Google.com

RANKING FACTORS 2015 User Signals

100%

50%

0%

Is the User happy?

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Humans like order!

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Structure: Bullet Points / Lists

Lorem Ipsum Dolor

1. Lorem 2. Ipsum 3. Dolor

Unordered List Ordered List

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Text

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+10%

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RANKING FACTORS 2015 Rank Correlation Top 30

Google.com

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#1 no man‘s land

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SEO Visibility

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SEO Visibility

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+~5%

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„You shall know a keyword by the company it keeps” (Firth, 1957)

What’s behind?

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thekitchn.com/how-to-boil-eggs-perfectly-every-time…

Keyword Density „boiled eggs“

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HOLISTIC WEBSITES

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HOLISTIC WEBSITES 464 #1

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SEO Visibility - thekitchn.com

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2014 2011 2015

Image

Image

Image

Image

Content

Content Image

Video

Content/ Structure

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Get the paper!

RANKING FACTORS

2015

searchmetrics.com/us2015

TAKEAWAYS

Technical Content

Structure

Track + Improve Continuously!

User Experience

Classic SEO Measures Holistic / Relevant / Topics (Description, Tags, Sitespeed) (No Keyword Focus, Larger)

(Internal Links, Visual Structure)

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THANK YOU!

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