US Content Marketing and SEO Trends - GinzaMetrics Seminar Tokyo May 2014
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An overview of the most important Content Marketing and SEO trends from the US market, in terms of overall priority for the Japanese market.
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- GinzaMetrics Open Seminar Tokyo May 26, 2014
- US Content Marketing & Search Trends Google Algorithm
Updates Inuence of Visual Content Impact of Multiple Screens per
User Link Earning vs. Link Building Marketing Strategists Want to
Better Understand the Big Picture Marketers Want to Know What Kind
of Content to Create
- Google Algorithm Updates Panda 4.0 Update and Payday Loan 2.0
Targets Thin Content and Spammy Queries
- Google Algorithm Updates Sites with big losses due to Panda 4.0
http://searchengineland.com/panda-4-0s-big-loser-ebay-winners-losers-chart-192123
- Impact of Visual Content User behavior is turning increasingly
toward visual inspiration
- Impact of Visual Content Pinterest Growth
- Impact of Visual Content Mobile, visual content and commerce is
fastest growing in developing countries
http://www.slideshare.net/yiibu/the-emerging-global-web
- Multi-Screen Growth Responsive Design and User-centric Tracking
http://think.withgoogle.com/databoard/media/pdfs/the-new-multi-screen-world-study_research-studies.pdf
- Multi-Screen Growth Responsive Design and User-centric
Tracking
- Link Earning vs. Link Building High-quality, dicult to create
content wins
- Most Popular Epic Content Approaches High-quality, dicult to
create content wins Videos Shareable Tools Large image collections
for inspiration Long-form blog posts Mixed with standard content
creation
- Marketers Want to Understand Big Picture Non-SEOs are relying
on search data more than ever, but they want to know what it means
http://www.slideshare.net/ronaldrunner/the-challenge-of-todays-cmo
- Findability Score 2.0 A proprietary yet easy to understand
score that combines ranking, search volume and click-through rate
(CTR) into a single metric. Used by marketers globally as a KPI to
measure opportunities gained and missed, by your sites and your
competitors.
- Social Insights Compare your search and social performance
across networks at a single glance
- Marketers Want to Understand User Needs Topic and keyword
discovery more important than other, but need for specialized data
is stronger New Market Entry Competitive Strategy Starting Earlier
in Customer Journey http://www.portent.com/tools/title-maker/
- Web-scale Keyword Discovery The largest and most unique
database on the market, growing every day. 100m+ Keywords 3,000+
Verticals 120 Countries 50 Languages