Twitter: Advanced Tips & Tricks

1 Photo Credit: Twitter

Twitter: Advanced Tips & Tricks How to increase your profile visibility,

followers and engagement rate

Morad SternHewlett Packard Enterprise (HPE)

@morad

Plus! Basic intro for Twitter beginners

2

We’re going to…

Photo Credit: Twitter

• Get to know Twitter• Starting our own activities on Twitter• Understanding Twitter’s unique attributes and

how to use them to promote us or our brand

3

We will learn

What is TwitterHow to open an account

Hashtags, Mentions, RT, DM, Lists, Like

Review prominent accounts

Techniques for increasing engagementTwitter activities statistics

Part 1

Part 2

4

TwitterWhat is Twitter?

Twitter attributes

• Fast and topic-based social network• Established in 2006, more than 2,000 employees• More than 284M monthly active users

• Micro blogging: up to 140 characters• "The internet’s pulse”• By default - anyone can follow anyone• No friends• Short expiry date• Strong emphasis on topics• No differences between brand or human

profile• No groups

Adding image, poll or animated GIF will “cost”

you 24 characters

5

Opening account

Notice: Your username is unique and cannot be replace.

Think good before choosing one.

6

Welcome

Notice: In this example Peter Parker is the “full name”, it can be replaced. The user name “PeterParker457” is unique

and cannot be changed.

7

Step 1 – building profile

Look for ‘Edit profile’ button

8

Step 1 – building profile

Notice: Choose a good header & profile image. Use the “website” option wisely.

9

Step 1 – building profile

Notice: This is my Twitter account page. I treat it like a landing page, and you should too. Why? Because Twitter analytics will

monitor how many users visit your Twitter page.Feel free to visit me:://https . /twitter com morad

10

Tweet’s structure

Now, let’s see how a single tweet is structured... You can

see image, some ‘regular’ text, and some text that look

different…

Notice the” “ @Notice the”#“

11

Hashtag #• Finding specific

content and users• Great way to

manage and monitor live events

• Can be use for bolding a word

Notice: Hashtag”#“ =

12

Mention @• Link to brand or

person profile• A way to start an

engagement with one or more profiles

• Any account that is mentioned in your tweet will get a notification from you

Notice: Mention” “ =@

13

Image taggingAwesome way to save characters as you tag up to 10 users on the same image!

Now, this is a powerful tip!

14

RT• Forwarding content

that is not your to your followers

• Great way to open discussion with one or more profile

15

LikeWay to grab user’s attention

16

Sharing tweet

You can embed tweet to your own site.

17

Polls

Notice: Polls are great ways to engage users on Twitter .

How to create one? Look for the pie icon in creating tweet dialog

18

DM

Notice: DM = Direct Messages. Just like mail, just inside Twitter.

19

Evaluate profileHow many followers comparing to how many followings.

To evaluate profile power: Look for following / followers ratio .In this example, Time official profile follows 777 users, but 7.2 millions users follow Time.

Power Tip: look for those 777 and try to figure out why Time chose to follow these accounts

20

Lists

Notice: Lists are powerful option to organize your tweets stream. We can say that lists are content filters made by you.

21

Lists

22

Lists

Notice: People you get into private list won’t get notification about it

23

Before you start

Photo Credit :Blondinrikard Fröberg ,Flickr CC

• Think twice before hitting the publish button

• Check spelling and syntax

• Give credit when needed

• When sharing link – check it’s validity

• You CANNOT make a tweet disappear (well you can delete it but there can always be a print screen out there)

• Think twice before you start following someone

• Do not confuse between DM and tweet

24

Part 2 - Strategy

Photo Credit: Twitter

• What’s your goal?• What are your main

messages?• What industries and

contents are related to you or your brand?

• What is the ultra-fast content you make?

25

Journalists on Twitter• “#Breaking”• Press conferences• Monitor VIP and

thought leaders activities

• “Going live on…”• Live broadcast

26

Community

Photo Credit :Sreejith K ,Flickr CC

• Your community is your followers

• You should define your audience. The deeper you go the better

• Two way discussion is a must

• Grow your community by engaging other profile’s community and getting into relevant discussions

27

Gaining attention

Notice: I mentioned both Rovio and Angry Birds official accounts

28

Mapping• Thought leaders• Media • Internal mapping• Dates• Conference and events• Trends

Notice: To better understand the term “Mapping” read this short article by me“ :

: Becoming a Thought Leader It Starts with C reating Your Industry

Map ”

29

Search

Notice: Search are awesome way to find topics, discussions and interesting users

30

Verify

Notice: There are some profiles that gets this blue verify sign by Twitter. It means this is the official

account.

31

Video

• YouTube• VINE• GIF• Periscope \

Meerkat

Photo Credit : AV Hire London ,Flickr CC

Enrich your content

Notice: Enrich your content by using video

32

Emoji

Notice: Enrich your content by using Emoji. Here is a free site to use: http://

www.piliapp.com/twitter-symbols. Remember, you are always fighting for attention - so do anything you

can to gain more.

33

Pinned Tweet

Pinned tweet will always appear at the top of your profile page. Good example for using this option is for

calling people to register to your mailing list

34

Engagement Statistics

Sources: Hubspot, 2014 VelocityDigital, 2013

• 17% more engagement on weekends• Tweet that includes image gain double attention• Tweet with less than 100 characters gain 17% more

attention• Using Hashtag (#) get double attention• Notice the time and time zone

35

Twitter widget embed

Notice: I embedded my Twitter account in my personal blog :

:// . .http www usabilitytalking com/

36

Thank you!

I hope you enjoyed and learned something new!You can follow me for more:

TwitterLinkedIn