© 2014 SOASTA. All rights reserved. May 19, 2015 1 CONFIDENTIAL – Not for Distribution
Kristian Sköld
80% unlikely to come back
Increase of 400ms causes 5-9% increase in user abandonment
2008
A reduction in Page Load time of 5s increased site conversion 7-12%!
2009
2012
Up to 2% conversion drop for every additional second
Is that so?Heard it before…
don’t think it works for us….
We don’t have performance issues!
1s faster page load
= ???
2015 Insert your logo here
How fast are we?
Insert your logo here 2015
1s faster page load =>
bounce rate -24% conversion rate +41%
order value +37% session length +14%
???
Insert your logo here
© 2014 SOASTA. All rights reserved. May 19, 2015 24 CONFIDENTIAL – Not for Distribution
1s faster Home page median
Conversion improved by roughly 10%
How to make the secret sauce
80-90% of the time is spent on the front-end
server
front-end
Google PageSpeed Insights
Chrome Extension SPOF-O-MATIC
shows Single Point Of Failure
3rd party content
#WebPerf Making the web a faster place
Follow this
Kristian Sköld
kskoeld@soasta.com
#kskoeld
Performance is Everything
www.soasta.com